Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. Here are some metrics that I use to harvest insights on those questions. Tags: facebook metrics. I have not done this yet.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Facebook Rolls Out New Metric: People Talking About. Last night Facebook announced some changes to Insights , the analytics program that we use for tracking Facebook pages, that includes a new metric, “People Talking About.” More new stats include, “Friends of Fans” and “Total Reach.”

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Care2

OCTOBER 15, 2013

But are these stats meaningful? Do these stats show your boss about how your organization is meeting its mission and making an actual impact? Do these stats show your boss about how your organization is meeting its mission and making an actual impact? The human brain is the best analytics tool. Is it through online ads?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. The tools include Google Analytics, PostRank, Feedburner, and others.

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TechCrunch

DECEMBER 20, 2022

. “The truth is: vanity metrics don’t measure how engaged potential customers are, ” writes Christopher P. Relying on vanity metrics is like attending a Little League awards dinner: Everyone goes home a winner! Banish vanity metrics from your startup’s pitch deck. Abimbola Adebayo, founder and CEO, Pinnu Analytics.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Laura Quinn at Idealware has been offering Webinars and I will be joining her " Introduction to Website Analytics " on Thursday, September 27th 1:00 - 2:30 EST. You can register here. Through demos of free tools such as AWStats and Google Analytics, we'll look at what these tools can tell you about your site. NEW SEMINAR!

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Next, you need to know the right metrics to use, and employ the proper tools to collect the data. Most important, you need a strategy—either for yourself or for a team—to gather insights from your metrics.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2007

If anything, that's the most important thing about social media metrics or for any metrics. Metrics in context connected to action - whether to improve a program already underway or evaluate impact. It's what Avinash Kaushik defines as " Web Analytics 2.0 Step 2: Identify the single most important metric.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

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Amy Sample Ward

SEPTEMBER 20, 2010

Google Analytics – [link]. Whether you have a blog, website, or even multiple, you can use Google Analytics to really drill down into the data and understand how people are visiting and using your site. Tip: You can also get Google Analytics for your Facebook Page! These analytics are part of having a Facebook Page.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

We also just started reporting on the metrics we already had available (web analytics, FB insights, email campaign stats) and are now moving towards more of a “digital content services&# model with metrics related to specific campaigns, etc.&#. There are specific metrics for specific platforms.

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The Verge

JULY 10, 2020

There are a lot of variables, and now YouTube is finally gathering all of those numbers in one place and giving that information to creators in the form of a new monetization metric called RPM. Basically, if CPM is an advertiser-focused metric, RPM is tailor-made for creators. That includes transparency around how creators are paid.

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Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Profit/loss.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2006

Last week, there was a useful exchange on the NTEN Affinity group for Nonprofit Bloggers around the question "What metrics do you use to measure success for your blog?" the listserv question was focused on blog metrics and primarily as traffic and driving traffic! Are blog metrics all about traffic? Google Analytics.

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Connection Cafe

MAY 9, 2013

Fortunately for those new to peer-to-peer performance analytics, a readily available body of work has been developed on this topic. Efforts that improve these metrics often lead to growth in revenue and vitality of an event or event series. How Do I Use Metrics with My Event? Key Numbers in Peer-to-Peer Fundraising.

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Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Just like with engagements, the sheer number of conversions lacks valuable context.

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Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Analytics tools. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them.

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Care2

APRIL 18, 2011

That said - they are still useful as part of your metrics and tracking. Postrank Analytics. But many nonprofits don’t look at the analytics that these products offer such as how many clicks and social shares each of your blog posts receives, who are your top sharing referrers, etc.

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Social Media Measure Media Social 65

Connection Cafe

OCTOBER 31, 2013

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Below are some ways to use your event metrics to identify and engage specific participant types during your fundraising event. Warm Bodies.

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Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Methodology.

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The Next Web

JULY 8, 2013

First, some stats on our past few months before we begin (stick with me, it is important and not for self-promotion): My startup is comprised of 13 people. In the last few months we’ve been seeing great growth in 3 key metrics: The number of websites signing up and using the system. We’ve spent $0 on outbound marketing. Setting goals.

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TechCrunch

FEBRUARY 2, 2023

news and updates, funding stats, job listings, events, tweets and more) on recipients and can automatically create drafts from that research (à la ChatGPT ), or simply generate a few bullet points to work within a preexisting email thread. The email tools provide research material (e.g. The email tools provide research material (e.g.

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Care2

JUNE 18, 2011

As you read that stat, you’re probably saying to yourself "wow, that’s impressive. And while it maybe true that your organization needs a better Facebook strategy, it’s also important that you dig a little deeper into social media stats. Analytics are limited. Internet population each month.".

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

Avi Kaplan has published some basic stats from the recent Tweetsgiving Campaign that raised over $10,000 in 48 hours right before and during Thanksgiving to build a classroom in Tanzania. The holy grail metrics is missing? In the menatime, here's a few twitter stat tools from Brian Solis's awesome list.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

I've been trying to collect screen captures and stories about nonprofit web analytics for a screencast on Google Analytics for NTEN. Too many people are still wanting to "manage" the visitors experience, and I think these two metrics speak to the ways that the Web is. But the stats. are very different.

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Everyaction

OCTOBER 11, 2017

However, Analytics Dashboards on EveryAction are fully customizable. For many organizations, that's probably all they'll ever need.

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Qgiv

NOVEMBER 9, 2023

Share stats and information that people can easily understand. Here are a couple key metrics: Donations : Have your donations increased? Tell your impact story. People are more likely to support organizations that they feel connected to. Share your organization’s story in a compelling and inspiring way. Research your competition.

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Strategy Tips Nonprofit Social Media 107

Beth's Blog: How Nonprofits Can Use Social Media

MAY 19, 2007

If you been following this thread, I was prompted to explore blog metrics in this post after reading what Avinash Kaushik had to day on the topic : The blog metrics he identified were: Raw Author Contribution (posts & words in post). Chris Blow writes a blog called Unthinkingly. Unique Blog Readers (content consumption ???

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Everyaction

JANUARY 16, 2018

From your board members requesting the latest donor stats to your digital director asking for email conversion rates, tracking your data can be hard. All you have to do is click drag, and drop the metrics you’re measuring. But it doesn’t have to be. EveryAction features data visualization tools to help your reports come to life.

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Nonprofits Source

MARCH 21, 2018

We’ve put together a list of the most up-to-date stats on how nonprofits are using social media to make a difference. VIEW MORE SOCIAL MEDIA STATS. VIEW MORE SOCIAL MEDIA STATS. VIEW MORE SOCIAL MEDIA STATS. VIEW MORE SOCIAL MEDIA STATS. VIEW MORE SOCIAL MEDIA STATS. Social Media Marketing Statistics.

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Social Media Resource Media Marketing 109

NTEN

DECEMBER 1, 2011

We very quickly saw a jump in the website metrics we track. We still ask authors to write about specific topics, but we post new articles to our website almost daily, then use the stats to determine what goes into the actual newsletter. Traffic started to rise and we got lots of compliments on the new format. Looking to the Future.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). Audience Growth (content consumption ???

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

Set Program Goals & Metrics. Clarify quantifiable outcomes or metrics that can be easily measured on a routine basis. If a program falls in the woods, and no one’s there to hear it… You get the picture – impact is irrelevant if no one knows about it, so be sure to share updates with both stats and stories internally (i.e.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

Use Google Analytics (GA) to see things like how many unique visitors you’re getting, what content is being viewed the most, what keywords or phrases people are using to find you and where people are coming from when finding you. This is only a glimpse into what you can do with analytics. Put these tools in place. Off we go.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

But from my stats surcease of sorrow, I realized - some things you can’t keep score. Deep into the analytics peering, long I stood there wondering, fearing. Carie Lewis, Humane Society of the US Carie's poem is about the Humane Society's experiments with photo contests and how to use metrics to improve your social media strategy.

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Media Cause

AUGUST 28, 2024

Make sure you’ve specified KPIs to measure success – whether it’s dollars raised, donors contacted or new leads generated – and what constitutes success for each metric. The trick when using your impact to engage with donors is to narrow your focus – you don’t want to overwhelm them with every stat and story you have.

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