NTEN

AUGUST 31, 2010

If you're in charge of your organization's web analytics, you undoubtedly know about bounce rate -- the measure of visitors who enter your site, say "Enh" (or something ruder), and immediately leave, without viewing any more of your carefully crafted pages. You should set your own metric, based on your overall site traffic.

Analytics 84

Analytics Rate Site Google 84

sgEngage

DECEMBER 19, 2024

A thoughtfully crafted, user-friendly site conveys your story, showcases impact, and inspires action. Consider their different needs: Audience Segments : Identify whos who and what each group wants from your site. For example, do you want to increase online donations by 15% in the next year, or reduce your sites bounce rate by 10%?

Websites 98

Websites Design Collaboration Nonprofit 98

NetWits

JULY 10, 2012

Launching in February 2004 for students at Harvard University it quickly became a popular site and expanded to other colleges in the Boston area, the Ivy Leagues, and Stanford University. Based on our research we know that Facebook and Twitter are the top sites used by nonprofits and the social networks with the largest user base.

Social Media 251

Social Media Media Social Slides 251

TechImpact

JUNE 19, 2014

Outside of the ubiquitous ‘hit counter’ on Geocities sites, no numbers existed to substantiate the effectiveness of any digital marketing initiative. Big data and robust analytic measuring tools have enabled this revolution to go from a pipe dream to reality in only a few short years. And for good reason. Start Small.

Measure 209

Measure Nonprofit Analytics Minnesota 209

Qgiv

JANUARY 12, 2022

Data analytics for nonprofits is just as valuable … and even more crucial. To get started, let’s go over some of the types of metrics your nonprofits can track: Types of Data Analytics for Nonprofits. Fundraising Metrics. One of the most crucial data sets to keep an eye on are your fundraising metrics.

Analytics 97

Analytics Data Nonprofit Metrics 97

Whole Whale

SEPTEMBER 26, 2024

As a data-driven marketer, there’s nothing more frustrating than seeing a significant portion of your website traffic categorized as “unassigned” in Google Analytics 4 (GA4). By keeping a close eye on this metric, you can quickly identify and address any new issues that may arise.

Analytics 98

Analytics Google Channel Tag 98

Nonprofit Tech for Good

JANUARY 10, 2022

Prior to the Google Grant application there are a few steps that must be completed first: Make sure you have Google Analytics set up on your website. Getting Your Site Ready for Google Ads. You should set up the conversion in Google Analytics and import it into Google Ads. Register as a nonprofit with TechSoup.org.

Grant 359

Grant Google Nonprofit Guide 359

sgEngage

JANUARY 23, 2025

Continuous optimization led to an increase in site sessions by a staggering 9,435% and a monthly average of 450 users engaging with educational resources and conservation efforts. Craft Compelling Ad Copy: Write clear, concise, and action-oriented ads that encourage users to engage with your site. ” Bad: “We need donations.

Grant 104

Grant Impact Google Nonprofit 104

Bloomerang

AUGUST 16, 2021

Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning. How many people attempted to make a donation on your website but left the site before they completed their transaction?

Analytics 126

Analytics Strategy Fundraising Social Media 126

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Enable Site Search. Use Multiple Views. Enable e-commerce.

Analytics 100

Analytics Digital Marketing Google 100

Care2

APRIL 6, 2014

If your organization is struggling to find the right analytic tools to track your website traffic, social media presence, and how your reports, campaigns, or infographics perform across the web, check out this list of 5 helpful analytic tools. Google Analytics Report with Visually. Google Analytics Report with Visually.

Analytics 71

Analytics Track Tools Metrics 71

Tableau

JANUARY 15, 2021

Data and analytics have long been known to accelerate business transformation and growth, but in this digital age where people spend significant time both online and offline it’s imperative that organizations start looking at data in a new way. Andrew Beers. Chief Technology Officer, Tableau. Kristin Adderson. January 15, 2021 - 10:38pm.

Analytics 111

Analytics Experiment Data Digital 111

Tableau

JANUARY 5, 2022

We have heard from our customers that a secure, seamless, and easy-to-use authentication method is critical to the success of integrating Tableau analytics. This works by using a JSON Web Token (JWT) signed with a shared secret that a site admin (Tableau Online) or server admin (Tableau Server) can manage in specific Connected Apps. .

Analytics 102

Analytics Integration Product Application 102

TechCrunch

JANUARY 7, 2021

With more customers using sites and apps to interact with a business, if something is broken or just isn’t working that well, you can lose them much more easily than in the past in physical spaces, when store assistants might help, or the customer might simply get distracted and interested by another product.

Metrics 103

Metrics Digital Product Design 103

Tech Soup

SEPTEMBER 2, 2022

Google Analytics (GA) is a free tool that shows you how people are using your website or app. You can use it to monitor growth in your site, spot the more popular pages or blog posts, and assess the effectiveness of your marketing strategies.

Analytics 76

Analytics Google Instruction Instructional 76

CauseVox

OCTOBER 10, 2024

You can use tools like surveys, interviews, or data analytics to understand this (more on that below). Study Social Media Analytics Monitor Analytics Diligently This means tracking your website and social media metrics like page views, click-through rates, and the time spent on various sections of your website and social media platforms.

Social Media 98

Social Media Media Tips Social 98

Byte Technology

FEBRUARY 23, 2017

The version that gets the more favorable reactions from users wins the prize and gets to stay prominently positioned on your site. That done, simply publish your post and visit your site; the optimizer program will randomly select and display either one of the two images to visitors.

WordPress 100

WordPress Picture Site Test 100

NTEN

NOVEMBER 8, 2011

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics.

Metrics 78

Metrics Communication Social Media Nonprofit 78

Byte Technology

FEBRUARY 21, 2017

WordPress site designers, owners and administrators all have something in common with one another: they all want to see their sites perform better: look more attractive: get more hits and conversions; see more pass-alongs and click-throughs; engage more repeat visitors etc. One great way is to initiate A/B split testing.

WordPress 100

WordPress Site Test Plugin 100

Tableau

JANUARY 5, 2022

We have heard from our customers that a secure, seamless, and easy-to-use authentication method is critical to the success of integrating Tableau analytics. This works by using a JSON Web Token (JWT) signed with a shared secret that a site admin (Tableau Online) or server admin (Tableau Server) can manage in specific Connected Apps.

Analytics 98

Analytics Integration Product Application 98

Tableau

JUNE 11, 2024

Kristin Adderson June 11, 2024 - 4:53pm Noel Carter Senior Product Marketing Manager, Tableau Evan Slotnick Product Management Director, Tableau At the Tableau Conference 2024 keynote , Tableau CEO Ryan Aytay spoke about the new wave of analytics: the consumerization of data. However, every new opportunity brings its challenges.

eLearning 127

eLearning Analytics Metrics Data 127

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. The tools include Google Analytics, PostRank, Feedburner, and others.

Metrics 81

Metrics Social Media Strategy Media 81

Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. So now, finally, we get to the metrics. By charting out the problems, strategies, benefits, and values first, we give ourselves a better picture to pull out metrics.

ROI 135

ROI Case Study Metrics Volunteer 135

M+R

APRIL 16, 2024

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? We’ll wait.

Benchmark 75

Benchmark Analytics Google Comparison 75

Nonprofit Tech for Good

APRIL 10, 2022

WordPress plugins, such as SocialSnap or Yoast , allow you to easily set up Twitter Cards for your website and blog, but if your site is not built using WordPress, your website developer will need to customize your website and blog to enable Twitter Cards. 8) Get to know your Twitter Analytics Dashboard.

Twitter 360

Twitter Practice Nonprofit Social Media 360

The Next Web

MARCH 2, 2014

To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. Rising non-branded organic traffic. Increased inbound links.

ROI 159

ROI Measure Websites Analytics 159

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 30, 2010

A couple years ago, I made a screencast about Google Analytics for Nonprofits. Over the years, I've been able to rub elbows with metrics geeks, even to pretend to be one at the 2008 E-Metrics Summit in DC. Sean Power is a metrics geek but one who understands what it is like to walk in nonprofit shoes.

Analytics 81

Analytics Associations Voice Web 81

TechCrunch

JULY 20, 2022

Contentsquare remains focused on its original bread and butter, which is to say web and app analytics. “Our solution analyzes 3,200 billion customer interactions monthly on sites that process $2.5 “Our solution analyzes 3,200 billion customer interactions monthly on sites that process $2.5 In the U.S.

Analytics 94

Analytics Digital Web Interaction 94

TechCrunch

NOVEMBER 22, 2022

“Once you get investors, the story doesn’t matter; it’s all about the metrics, the numbers and the performance,” Bamberger said. Track and capture: Getting started with attention metrics. ” Track and capture: Getting started with attention metrics.

Retention 88

Retention Metrics Attention Advice 88

Whole Whale

OCTOBER 2, 2024

Google Analytics 4 (GA4) is a powerful tool for monitoring and analyzing your website data. Defining Active Users in Google Analytics 4 In GA4, active users represent the number of unique users who had an engaged session on your website or app within a specified time frame, such as the last 28 days.

Activities 98

Activities Active Activism Difference 98

Forum One

APRIL 20, 2010

So you're tracking your web analytics, and your metrics are going up in all categories. Reports like this are great for organizations to determine if their increases in different web metrics are comparable or better/worse than others'. But have you ever wondered how you compare to other organizations?

Metrics 73

Metrics Measure Web Convio 73

Tableau

JULY 12, 2022

release includes features that give developers an easier embedded analytics experience and more control over authentication. Let’s dive into the capabilities that help you empower users with self-service analytics in your applications. Get more control while scaling self-service with an easy, modern embedded analytics experience.

Develop 108

Develop API Metrics Analytics 108

Beth's Blog: How Nonprofits Can Use Social Media

MAY 31, 2013

But, the Luis Chabolla and Kim East were ready now to customized an Excel Spreadsheet to serve as their reporting dashboard. (See See above).

Social Media 114

Social Media Metrics Media Social 114

TechCrunch

DECEMBER 20, 2022

Blogs are a great example: Because they’re a cheap way to drive SEO, companies crank them out, then use KPIs like time on site, pages per session and social media likes to demonstrate how successful they’ve been. “The truth is: vanity metrics don’t measure how engaged potential customers are, ” writes Christopher P.

Metrics 81

Metrics Survey ROI Content 81

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. The human brain is the best analytics tool. For example, look at your Google Analytics to give you an understanding of your website traffic and referrals. What are your bounce rates, time spent on site, etc?

Social Media 77

Social Media Metrics Media Social 77

Tableau

JULY 12, 2022

release includes features that give developers an easier embedded analytics experience and more control over authentication. Let’s dive into the capabilities that help you empower users with self-service analytics in your applications. Get more control while scaling self-service with an easy, modern embedded analytics experience.

Develop 98

Develop API Metrics Analytics 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). We also check for metrics for existing posts for a set length of time. (We've

Metrics 71

Metrics Bookmarking Nonprofit Feeds 71