Nonprofit Tech for Good

AUGUST 9, 2021

3) Monitor your LinkedIn Analytics. LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts. and the best way to learn is to spend an hour or so a month studying your analytics. 4) Experiment with LinkedIn Ads (maybe).

Linkedin 357

Linkedin Practice Social Media Sponsor 357

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Enable Site Search. Use Multiple Views. Don’t Ignore Commerce. Enable e-commerce.

Analytics 100

Analytics Google Digital Marketing 100

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

Achieve

SEPTEMBER 5, 2024

The best association management software providers will simplify this process by offering secure data analytics and reporting tools to help you collect, organize, and analyze member insights. SEO involves publishing high-quality content and technically maintaining your website to encourage your web pages to rank in organic search results.

Online 52

Online Associations Metrics ROI 52

Forum One

SEPTEMBER 17, 2024

Similarly, our partnership with Rare , a leading environmental organization working to achieve long-lasting conservation results, led to a redesigned website and a refined digital strategy that doubled traffic and increased donations by 67%. Our custom data-driven sites transform intricate data into user-friendly content.

Action 58

Action Digital Strategy Conservancy 58

DNL OmniMedia

NOVEMBER 12, 2020

Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully. You’ll explore major gift metrics through the following guide: Overview of Major Gift Fundraising Data. 3 Tips to Track Major Gift Metrics More Effectively.

Metrics 52

Metrics Gift Track Tech 52

.orgSource

APRIL 25, 2023

You don’t have to spend much time on the site to understand the difference between outstanding and dismal. HR analytics can bring objectivity to what is frequently a highly subjective process. You risk hiring someone who will be unhappy as a result of multiple misunderstandings due to the speedy process. I love that answer.

Application 221

Application Statistics Culture Job 221

Nonprofit Tech for Good

APRIL 10, 2022

You may discover that retweeting your own tweets results in higher engagement than tweeting the same tweet twice. Most nonprofits, however, will have to engage their followers for Twitter to produce results – but Twitter is tricky and not for everyone. 8) Get to know your Twitter Analytics Dashboard.

Twitter 336

Twitter Practice Social Media Nonprofit 336

NTEN

NOVEMBER 8, 2011

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics.

Metrics 78

Metrics Communication Widget Social Media 78

TechImpact

JUNE 19, 2014

Outside of the ubiquitous ‘hit counter’ on Geocities sites, no numbers existed to substantiate the effectiveness of any digital marketing initiative. Big data and robust analytic measuring tools have enabled this revolution to go from a pipe dream to reality in only a few short years. And for good reason. Start Small.

Measure 209

Measure Minnesota Analytics Nonprofit 209

Candid

APRIL 13, 2021

You have complete control over which conversions you encourage on your site. They’re more likely to sign up for a newsletter, read an article, or purchase merchandise after engaging with your site. Although this approach may not lead to results quickly, it can create a foundation for long-term growth and success. Impressions.

Grant 98

Grant Google Problem Analytics 98

NetWits

MAY 26, 2011

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?&#. Google Analytics Dashboard. What is it?

Report 251

Report Web Analytics Comparison 251

Get Fully Funded

JANUARY 24, 2024

Data and Analytics Aside from their ease of use and cost-effectiveness, QR codes also bring another advantage: data and analytics. By examining specific performance indicators and essential data metrics, you can evaluate your marketing strategy and make adjustments to create a bigger impact. Scan location. Bounce rate.

Fundraising 59

Fundraising Evaluation Rate Gift 59

Media Cause

MAY 31, 2023

But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. Privacy-first marketing is an approach to digital marketing that places equal emphasis on campaign results and the privacy of the users being targeted. We suggest Wappalyzer.

Marketing 52

Marketing Plugin Track Policy 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 31, 2013

Once settled, we took deep dives into understanding how to collect, analyze, and visualize data to apply to better decision-making. The spreadsheet above is from the Community Foundation of Santa Cruz County for an action learning project that focused on measuring the results of the recently launched blog. See above).

Social Media 114

Social Media Metrics Media Chart 114

Neon CRM

NOVEMBER 8, 2023

If you’re unfamiliar with the term, Google Ads is the platform that displays ads on Google’s search results pages and other websites. You can use your grant to create and run text ads on Google’s search results pages. The metrics you choose to track will be related to your goals. What Can I Do With Google Ad Grants?

Grant 52

Grant Google Track Guidelines 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. That's just about when I discovered Avinash Kaushik's blog, Occam's Razor and his first book on Web analytics.

Analytics 94

Analytics Web Screencast Metrics 94

Candid

DECEMBER 12, 2022

Instead, seek to prepare ahead of time for a successful video launch by: Selecting a platform to host your video: YouTube is the most popular platform for video promotion because it’s free and includes built-in analytics for tracking engagement.

Video 100

Video Support Tips Audio 100

Nonprofits Source

MAY 25, 2023

Additionally, analytic reporting tools like Arcadia’s healthcare dashboards can help you visualize your organization’s quality performance and determine its efficiency per patient type. Make necessary changes based on your collected metrics and look for ways to improve your care quality. Monitor reviews. Respond to negative reviews.

Goal 52

Goal Tips Review Map 52

The Modern Nonprofit

SEPTEMBER 12, 2023

Review previous year-end campaigns to understand what drove results and what fell flat. Setting Up Tracking and Metrics What’s measured gets managed. Therefore, setting up analytics will be indispensable. Define your purpose early on to set a clear trajectory.

Fundraising 59

Fundraising Synchronous Platform Campaign 59

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Their fundraising app makes it easy to search a keyword and find resulting grants that could be a good fit. Individual tasks.

Org 81

Org Raise Tools Help 81

Connection Cafe

JANUARY 20, 2015

Where I see nonprofits often still coming up short, though, is measuring multi-channel results, especially beyond email conversions. And that makes it tougher to improve next year’s campaign results. With that in mind, here are four additional metrics to track for your multi-channel campaigns: Homepage Slideshow Conversions.

Metrics 20

Metrics Campaign Channel Conversation 20

Nonprofits Source

JANUARY 26, 2023

Participants conduct keyword research, develop ads that target those keywords, and use ad credits to have their ads placed in strategic spots on Google search engine results pages (SERPs). Google implements a website policy that all applicants must follow, which includes owning your domain and securing your site with HTTPS certification.

Application 52

Application Grant Google Guide 52

Nimble AMS

MAY 5, 2022

TIP: Using predictive analytics and artificial intelligence functionality in Nimble AMS , you can predict which members will donate and how much they will give. You can also launch the site and take it down as needed – separately from your association’s website. . For example, you can set one up for a fundraising event.

Associations 117

Associations Effective Tips Fundraising 117

Whole Whale

SEPTEMBER 8, 2023

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. Focus on selling – Judge ads by sales results, not awards. Analyze results data to double down on what inspires action.

Lesson 59

Lesson Fundraising Digital Test 59

Connection Cafe

OCTOBER 31, 2013

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Below are some ways to use your event metrics to identify and engage specific participant types during your fundraising event. Warm Bodies.

Metrics 34

Metrics Action Create Benchmark 34

Achieve

JANUARY 15, 2020

Your association thrives as a direct result of its membership program. An AMS offers a library of features that you can take advantage of to further engage your members and retain them as a result. With features like click-to-edit, your team can edit the front-end of your site without having to access the source code.

Associations 52

Associations Database Integration Software 52

Neon CRM

JUNE 1, 2023

If you want to engage your reader, here are five nonprofit blog best practices to follow: Write for your reader Make it personal Maximize your visibility Manage your comments Monitor your results 1. Their readers want detailed reports and analytics that back up their arguments.

Practice 52

Practice Arkansas Spam Nonprofit 52

NTEN

JUNE 22, 2010

how you collect and calculate your data in the first place — since the most important metrics for your organization are, of course, YOUR metrics. Here are three tips for better collecting and calculating your organization's metrics: 1. But if you have the raw numbers, it's easy to combine them to calculate an overall metric.

Metrics 55

Metrics Benchmark Rate Newsletter 55

DNL OmniMedia

JUNE 28, 2023

Use a fundraising dashboard to visualize data analytics. Meyer Partners’ nonprofit data analytics guide suggests getting an audit from professionals who can help you identify gaps in your data entry processes and implement data hygiene best practices. Use a fundraising dashboard to visualize data analytics.

Platform 52

Platform Donor Online Social Media 52

Forum One

JULY 13, 2021

When you visit a website, cookies allow the site to store information on your web browser so it can recognize you in the future and remember information like your language or user name. One of the most common implications of Apple’s change is a reduction in Google Analytics’ ability to report on new and returning visitors.

Impact 46

Impact Organization Track Analytics 46

Whole Whale

MAY 3, 2023

Don’t Blindly Adopt this Tech A Visual Example of Chat-First Search Sometimes a picture (of a search result) is worth a thousand words, so let’s show exactly what we are seeing in a chat-first search. This screenshot is from the Google Bard chat results for the same question (May 2023). Track upstream search-side metrics.

Search 52

Search Grant Organization Voice 52

AccelEvents

AUGUST 16, 2021

No matter what type of industry you are operating in, a hybrid event can deliver: Immediate results (such as revenue from ticket sales), Medium-term results (increases in referrals), Long-term results (like brand recognition, brand loyalty, and domain authority). Brand insights and analytics. Popular sessions.

ROI 98

ROI Badge Synchronous Sponsor 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Laura Quinn at Idealware has been offering Webinars and I will be joining her " Introduction to Website Analytics " on Thursday, September 27th 1:00 - 2:30 EST. You can register here. How many people visit your Web site every day? My role on the panel is to look specifically at Social Media Metrics. NEW SEMINAR!

Analytics 50

Analytics Web Metrics ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

.” The sense-making part is so important! And, one of the questions that keeps coming up is “How do we get our board or senior staff off their addiction to the wrong metrics, like views?” ” You have to show the connection between the metric and what matters! Asks so what?

Reddit 98

Reddit Data Time DC 98

Whole Whale

MAY 3, 2023

Don’t Blindly Adopt this Tech A Visual Example of Chat-First Search Sometimes a picture (of a search result) is worth a thousand words, so let’s show exactly what we are seeing in a chat-first search. This next example shows this same search result with Perplexity.ai , one of the more advanced chat-first search solutions.

Search 52

Search Grant Organization Voice 52

Nonprofits Source

JUNE 22, 2017

As it turns out, people are 7 times more likely to visit a nonprofit’s website in a search result then they are through social media. Leadership wants to see results in their investments and it’s your job, as a marketer, to be able to show that progress. The best way to measure that growth is with Google Analytics.

Digital 111

Digital Marketing Guide Chapter 111