Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. The tools include Google Analytics, PostRank, Feedburner, and others.

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Metrics Social Media Strategy RSS 81

DNL OmniMedia

JANUARY 14, 2022

Record and analyze key matching gift metrics. Match ratios. Here’s how it typically works: Your donation platform collects relevant donor data, which is transferred to your CRM and matching gift systems. Record and analyze key matching gift metrics. Provide donors with access to an employer database.

Gift 52

Gift Technology Tips Database 52

Top Nonprofits

MARCH 16, 2022

Organizations that work with children may choose to have a more casual, relaxed tone. Review the analytics from your nonprofit’s website. However, if these engagement metrics are chronically low, your nonprofit may need more than routine maintenance—you may need an overhaul. Your site doesn’t engage your audience.

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Websites Nonprofit Audience Mobile 115

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Analytics tools. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them.

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Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Several of us disagreed with the thesis money was the only one metric for success.

Measure 67

Measure Relationship Metrics San Francisco 67

Nonprofits Source

JUNE 22, 2017

It also works proactively, helping to identify areas in your marketing that need a makeover. Despite these behaviors, a lot of digital marketing looks something like this: Let’s take a look at why this approach doesn’t work: First, it’s easy for content to get lost in the 2 million blog posts published every day.

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Digital Marketing Guide Chapter 111

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. You can also engage with alumni about their professional work experiences, especially if it is directly connected to your program. Guy notes that the ideal ratio of peoples’ comments to your responses is one-to-one.

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Practice Tips Social Meme 109

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

In Google Analytics I'm closing looking at referrals. I wanted to see if Avinash Kaushik had written in depth about analyzing Twitter in Google Analytics - I found his reference in his blogging tips that Twitter was golden in terms of referral. Does Twitter Work Better As A Listening Tool. My ratio is 2.4,

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Twitter Ratio Google Artist 74

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Working Wikily: The Power of the Newbie. Social Media Metrics: Distributed Influence.

ROI 50

ROI Widget Cambodia Metrics 50

CauseVox

JUNE 1, 2021

Here’s how it works. 5) Fundraising Metrics. Data derived from key fundraising metrics is great for driving decisions at an organizational level but for the sake of simplicity here are two metrics you should include on any public-facing fundraising page: Funds Raised. 3) Content Marketing. Impact Created. What can $50 do?

Websites 52

Websites Fundraising Site Create 52

Nonprofits Source

NOVEMBER 21, 2022

Ticket sales, donations, petition signatures, and email list registrations are all metrics you can use to measure your nonprofit’s marketing progress. These metrics are key indicators of your nonprofit’s success. Microsoft uses metrics like clicks and impressions, so you can easily assess your marketing progress for each campaign. .

Grant 97

Grant Nonprofit Digital Metrics 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

Metrics 56

Metrics Social Media Media ROI 56

Bloomerang

JULY 20, 2023

Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track. For example, if your primary goal of a crowdfunding campaign is to raise $10,000, then you’ll know that total revenue is one of the important metrics to keep track of throughout the campaign.

Ideas 81

Ideas Online Fundraising Tips 81

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Figuring out the Return on Investment for your blog can't be done with a single metric. I look at several metrics proposed by Avinash Kaushik These include author contribution, audience growth, conversation rate, and authority Then I look at the amount of time in my work flow and reflect on productivity. It’s not possible.

Metrics 50

Metrics ROI Measure Content 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Next, you need to know the right metrics to use, and employ the proper tools to collect the data. Most important, you need a strategy—either for yourself or for a team—to gather insights from your metrics.

Measure 95

Measure Tips Metrics Bookmarking 95

NTEN

MAY 5, 2015

He inspired audible gasps when he quoted a shocking statistic from the Bridgespan Group—only 6% of nonprofits use their data to drive improvements in their work. Foundation Center has been working on automating much of this work. They put metrics against speed and accuracy of the data their partners were sending in.

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Data Conference Report Proposal 36

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

I've been trying to collect screen captures and stories about nonprofit web analytics for a screencast on Google Analytics for NTEN. Too many people are still wanting to "manage" the visitors experience, and I think these two metrics speak to the ways that the Web is. via Kevin Gamble (see larger here ). But the stats.

Measure 50

Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). Audience Growth (content consumption ???

Reflection 50

Reflection Measure Technorati ROI 50

Connection Cafe

DECEMBER 5, 2017

This post is all about analytics and the vital role it should play in your organization: Let Go of Your Fear – Anyone Can Be Data-Driven. Predictive Analytics: Lighting the Way. Looking for a deeper dive into a particular analytics topic? You might find our Analytics Toolkit helpful! by Jann Schultz. by Jann Schultz.

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Analytics Data Analysis Metrics 33