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Why Data SHOULD Drive Your Strategy

Association Analytics

People who answer the surveys are merely the people who like taking surveys, or else have some kind of axe to grind. The only people who are going to review it are those with a problem. If things are working, people arent going to grind a gear. Actions may be loud, but people do have something to say.

Data 169
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Nonprofit Marketing Analytics: Which Metrics to Watch and Why

sgEngage

However, with the right allocation of resources and effective use of analytics, nonprofits can tap into marketing channels and strategies that offer high returns. By tracking the right metrics, you’ll be able to determine what parts of your nonp rofit advertising stra tegy are successful and what needs to be adjusted.

Metrics 119
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Level Up Your Marketing with Analytics

Association Analytics

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Here are examples of success metrics broken down by three common channels: List Preparation.

Analytics 169
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How to Start Your Data Analytics Journey

Association Analytics

The team at Association Analytics often hears questions like, What exactly is data analytics? What’s the difference between analytics and reporting? First: Reporting vs. Analytics. With analytics, you try to aggregate data over time and across data sources for a 360-degree view of your members and their activities.

Analytics 169
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How to Make Analytics a Priority – Finally!

Association Analytics

You probably have a long list of great things you want to accomplish this year…including making analytics a priority. We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Most people don’t. This is not a long process.

Analytics 169
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Making the Case for Analytics to Secure Your Slice of the Budget Pie

Association Analytics

Especially in associations, analytics can provide invaluable insights, guiding strategies and shaping outcomes. However, the hurdle remains: how do you convince the powers-that-be to earmark a slice of the budget for analytics? By using analytics, they realize that most of their online course engagement happens in the evenings.

Analytics 169
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To Build or Buy a Software Solution: Which is Right for You?

Association Analytics

Throughout the evaluation process, it’s important to keep your association’s unique goals and success metrics top-of-mind. Build : Some people initially think that building an in-house solution is less costly as there is no recurring annual fee that is common with most software products today. People can be adverse to change.

Software 321