Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Flickr Photo by Yung Tsai. Measure program success, not just analytics. Analytics are just one indicator of success. If you purchase a paid Twitter account to publish promoted tweets, it will also provide enhanced analytics for regular posts. Don’t only look at social media analytics. Here are our crib notes.

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Social Media Channel Difference Media 122

Connection Cafe

MAY 22, 2013

I don’t know for sure, but I can show you how to answer that question for yourself using the good ol’ scientific method and Google Analytics. Test the hypothesis by performing an experiment and collecting data – Use Google Analytics Content experiments to test your new idea.

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Technique Google Analytics Test 44

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2012

Flickr Photo by Johnny Hall. Through monthly phone calls and a closed Facebook discussion group, I tested (“try to vary the type content each day of the week”). In October, Facebook introduced new features on the analytics pages. Social media doesn’t replace the traditional outreach methods, it only enhances those efforts.

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Social Media Media Social DC 97

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

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Screencast Analytics Measure Web 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Flickr Photo by Metro Transportation Library and Archive. You should also be thinking about what to measure and set up an efficient method for collecting that data. Photo/video Views (optional if I’m testing as content strategy). You also need to think through your content and engagement strategy. Unsubscribes.

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Social Media Strategy Media Social 100

Connection Cafe

NOVEMBER 21, 2013

Also, going back to the research, each descriptor I use would ideally be based on something I learned during the user research phase – an interview response, analytics data, survey data or something else that’s real and tangible. Whatever method you use, be sure that folks get excited about them. Usability Tests. Get excited!

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Design Process Web PowerPoint 32

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2012

Photo by Beth Kanter, Net Funders Conference, October, 2011. They gave the students tests based on content and scored them. first met Juanita Brown who created the method through my blog in 2006. A few days ago I opened the door on a new learning journey. The questions were keyed to when the content was explained.

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Experiment Learning Create Exercise 119

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 4, 2013

There has been a series of ”lean” books diving in the topics, including one on measurement called Lean Analytics Use Data to Build a Better Startup Faster by A listair Croll and Ben Yoskovitz that I reviewed earlier this year. 10 Changemakers Using Lean Startup Methods For Greater Social Impact by Meg Rulli.

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Impact Method San Francisco Social 125

Nonprofits Source

JANUARY 11, 2024

Additionally, you may make your content more engaging by adding a variety of multimedia elements, such as photos, videos, and infographics. Remove any clutter from your donation page, and ensure your donation form only includes necessary fields, such as name, contact information, donation amount, and payment method. Test mobile view.

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Websites Rate Nonprofit Mobile 64

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 21, 2013

Flickr Photo by the Consortium. They follow the scientific method which includes coming up with hypothesis question, collecting data, analyzing results, and getting insight to their questions. ” How much does a photo in an email influence click-thru and gift giving behavior? Note fishhook in right wing.

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Nonprofits Source

FEBRUARY 25, 2017

How to set up Google Analytics. High-resolution photos and videos to retain attention. If you can’t predict behavior then you must test and study it to base informed decisions on the direction of your content. Google Analytics. The easiest method is to insert an HTML tag to your site’s header.

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Content Leadership Marketing Files 40