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Export Your Universal Analytics Data Before It’s Too Late

Forum One

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. On July 1, 2024, Google will permanently remove access to all Universal Analytics data.

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Google Analytics and Benchmarks: HAWK

M+R

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA?

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Digital Analytics Basics: Free Online Academy from Google

Beth's Blog: How Nonprofits Can Use Social Media

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. The instructor is Google Analytics Evangelist Andrew Cutroni.

Analytics 106
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Why nonprofits should deploy artificial intelligence to achieve fundraising success

ASU Lodestar Center

AI analytics. AI analytics is a description of a type of machine learning that mines insights within a dataset. AI analytics automates much of what a data analyst would do. NLP is useful for an AI model to identify the intent of a person based on what they say or what they type. In-house AI expertise.

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The Ultimate Guide to Accounting Software for Nonprofits

Nonprofit Tech for Good

Although the most popular accounting software products- like QuickBooks and SAP- handle the needs of businesses in many industries, nonprofits have a unique business model and accounting standards and require different features and functionality from accounting software. This method?focuses?on At a university,?a on the use?of

Software 301
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GA4 FAQs: What Mission-Driven Organizations Need to Know

Forum One

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. We’ve said it before and said it again —there’s no reason to delay the switch from Universal Analytics (UA), the tool 99% of our partners use as default. What is Google Analytics 4? What are the differences between UA and GA4?

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How to Use Data to Improve Prospect Identification

sgEngage

No matter if your organization is large or small, learning to use data effectively is your most powerful method to improve prospect identification for major giving. They rely on regular wealth screening and predictive modeling. Consider the results of frontline fundraisers at Notre Dame de Namur University. Persona Models.

Data 74