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Screencast Treatment: Web Analytics As Simple Gifts To Measure Mission

Beth's Blog: How Nonprofits Can Use Social Media

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The other two included my tagging and widgets screencasts). Analytics This! Web Analytics As Simple Gifts To Measure Mission 3.

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Zoetica Salon Insights: Social Media Measurement for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. The Challenges of Measurement : Getting Agreement on What To Measure.

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Vote for Sean Power for Web Analytics Association Board: Give Nonprofits A Voice

Beth's Blog: How Nonprofits Can Use Social Media

A couple years ago, I made a screencast about Google Analytics for Nonprofits. Dave Amos from Idealist , Laura Whitehead , Jonathon Colman , Laura Lee Dooley , Avinash Kaushik (who let me get away with misprouncing his name), Jeremiah Owyang , Eric Peterson (who liked the title of the screencast), and Jim Sterne.

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Avinash Kaushik on Failing Fast (Win A Copy of Web Analytics 2.0)

Beth's Blog: How Nonprofits Can Use Social Media

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. That's just about when I discovered Avinash Kaushik's blog, Occam's Razor and his first book on Web analytics.

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Applying Avinash Kaushik’s Best Social Metrics Framework for the New Facebook Insights Data

Beth's Blog: How Nonprofits Can Use Social Media

The panel was on social media, adoption, and measurement. It was clear from the presentations that measurement is a critical piece of the puzzle. Measurement is a learning process that uses research and data to help make improvements, and is not just counting things up – “We have 5,000 fans!”

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Nonprofit Social Media Mavens Are Curators of Metrics

Beth's Blog: How Nonprofits Can Use Social Media

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. It is what Shonali Burke is talking about when I asked her about the art and tradecraft of measurement. Here’s what that means. Peterson is the founder and senior partner.

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Another Excellent Web Analytics Gurus You Must Read: Eric Peterson

Beth's Blog: How Nonprofits Can Use Social Media

It may be one reason why I love the documentary approach to screencasting - an excuse to add to my book collection. In the screencast wiki, I have a list of books and articles I used for the research as well as links to more comprehensive lists. Web analytics is not easy for most organizations.