Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” do not have e-commerce tracking set up in their Google Analytics accounts.

Analytics 100

Analytics Google Digital Marketing 100

3rd Sector Labs

AUGUST 15, 2014

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. Our corporate marketers understand the criticality of data all too well, especially retailers. 3 simple data tips for better digital marketing.

Digital 138

Digital Data Marketing Org 138

Nonprofit Tech for Good

MAY 13, 2022

With many ongoing marketing initiatives, whenever you see a boost in performance, it is fair to be wondering: was it that Facebook post that did really well, or are they all coming from the petition you’re running? The folks at Reforge say ‘attribution is the practice of understanding how you assign credit to marketing initiatives’.

Donor 281

Donor Track Facebook Campaign 281

Association Analytics

JUNE 2, 2021

For example, by looking beyond the sales numbers of an individual product and instead considering a market basket analysis (which product sales frequently occur together), you can gain important insights that would have been missed if the analysis stopped at the single product. Is there a correlation with behavior?

Product 282

Product Associations Measure Analysis 282

Nonprofit Tech for Good

MAY 14, 2023

Bing ‘s market share compared to Google Search is small, but that could change in the near future. A lawsuit against Google is moving through the federal courts alleging that Google has monopolized the online advertising market by acquiring its competitors and forcing businesses and nonprofits to use its products and services.

Tools 253

Tools Grant Google Search 253

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. 8) Get to know your Twitter Analytics Dashboard. Twitter Analytics offers extensive insight into your Twitter activity. Twitter is not for every nonprofit.

Twitter 342

Twitter Practice Social Media Nonprofit 342

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. Prior to the Google Grant application there are a few steps that must be completed first: Make sure you have Google Analytics set up on your website. So what are Google Ad Grants ? Enroll in Google for Nonprofits.

Google 341

Google Grant Guide Nonprofit 341

Bloomerang

AUGUST 16, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning.

Analytics 125

Analytics Strategy Fundraising Benchmark 125

Association Analytics

MAY 17, 2021

By looking at retention data from different views, you can really start to test some of your assumptions, make more informed decisions, and take action. Armed with that information, you might run a test to offer first year members a discount at the annual conference, and then see if that segment’s retention rate improves.

Retention 192

Retention Data Associations Rate 192

VisionLink

JUNE 19, 2012

Tech4Good Denver hosted an excellent and extremely informative group panel who shared true and tested content strategies when designing or managing your nonprofit’s website. hyperlinks to all these sites) Tools like Google Analytics, hootsuite.com, and crowdbooster.com can help you analyze what is working and what is not.

Content 205

Content Websites Strategy Adwords 205

Nonprofit Tech for Good

DECEMBER 13, 2018

She also writes about digital marketing with helpful and actionable advice on Wired Impact’s nonprofit marketing blog and for their online guides. While you don’t need to be at a charity: water level for your nonprofit marketing, having an effective and easy-to-use website is an important step to achieving your goals.

Websites 239

Websites Nonprofit Guidelines Phone 239

Association Analytics

DECEMBER 15, 2022

By looking at retention data from different views, you can really start to test some of your assumptions, make more informed decisions, and take action. Armed with that information, you might run a test to offer first year members a discount at the annual conference, and then see if that segment’s retention rate improves.

Retention 169

Retention Data Rate Demographics 169

.orgSource

JANUARY 22, 2024

Digital transformation provides the systems and analytics to move beyond demographics and discover behavior. Risks I took revolved around prototypes that I tested, and the market returned a no. Every time I test the market, it’s an opportunity to discover a nugget that allows me to grow.”

Life 221

Life Digital Data Skills 221

VisionLink

JULY 19, 2013

Want to get some ideas for testing your organization''s site? Do a user test of the VisionLink website and see how we are utilizing tips from this post to improve our organization''s site! Best, Georgina Douglas Marketing Operations Manager VisionLink' If the answer is no, make changes until you can say, "yes!"

Websites 185

Websites Denver Test Nonprofit 185

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Here is what you can do to prepare for the impacts of iOS15 on email marketing. How will iOS 15 impact email marketing?

email 104

email Marketing Test Mail 104

Association Analytics

JULY 27, 2021

The need for data visualization in the association industry was a key driver for the creation of our Acumen data analytics platform. Test and Learn! For smaller projects, test to see if the content resonates with your members. Let’s use course registration again as an example for an easy test. If it does, great!

Taxonomy 169

Taxonomy Content Data Strategy 169

Whole Whale

SEPTEMBER 12, 2024

Our digital landscape is constantly changing so it’s important to stay up-to-date with the latest digital marketing resources. Social media, email, SEO, digital advertising, analytics, optimization tools like popups, A/B testing, and web design are non-negotiables that should be in every nonprofit’s toolbox.

Resource 98

Resource Digital Marketing New York 98

Nonprofit Tech for Good

FEBRUARY 1, 2011

Title: Digital Marketing Manager. I use a combination of Postrank analytics, Topsy, Addthis and many other tools to calculate the interaction portion, and the other two are simple to find through website analytics and social site updates like Nutshellmail or Facebook’s Insights. Organization: National Wildlife Federation.

Social Media 190

Social Media National Interview Media 190

Nonprofit Tech for Good

MAY 8, 2019

As WordPress became more capable, Joomla and Drupal lost market share; their shrinking support communities translated into higher maintenance costs. Do you use analytics, surveys, testing, interviews? Other changes included the rise of accessibility and privacy legislation. Please write me a note at maria@bureauforgood.com !

Online 237

Online Hunger Metrics Drupal 237

Candid

AUGUST 5, 2024

Many nonprofit organizations believe market research is beyond their reach due to lack of staff, budget, and time. But without the solid data market research can provide, nonprofits may make decisions based on assumptions that lead to misaligned strategies and missed opportunities for retaining donors and volunteers and attracting new ones.

Research 106

Research Marketing Impact Tips 106

.orgSource

SEPTEMBER 19, 2023

Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. Our research resulted in two books dedicated to positioning executives for success in digital markets. A contemporary look can be fast-to-market and meet all of the essential needs.

Sponsor 221

Sponsor Associations North America Law 221

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Lack of resources, expertise, leadership buy-in, choosing the right software tools (or the right strategic partners) all while trying to stay current on the latest marketing trends is overwhelming. Digital Marketing Plan Chapters. Chapter 2: Marketing Strategy.

Digital 111

Digital Marketing Guide Chapter 111

Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. The post Create a Winning New Member Strategy in 3 Easy Steps appeared first on Association Analytics.

Create 169

Create Strategy Associations Registration 169

Whole Whale

MAY 2, 2024

Have your interns take the Whole Whale Be Your Own Social Media Guru course to better understand the theory and analytics behind major platforms. Social media analytics report Have your intern review the past year of posts and data from your major platforms. Bonus, have interns take the Whole Whale content marketing and SEO course.

International 98

International Program Ideas Data 98

Byte Technology

FEBRUARY 16, 2017

For those trying to make the most of their WordPress—or, more importantly, the most money off their WordPress site—it can sometimes be difficult to ascertain just how to go about marketing your blog, products, services and so on. Here are a handful of marketing-specific plugins culled from WordPress and e-commerce experts.

Plugin 100

Plugin WordPress Marketing FAQ 100

Nonprofit Tech for Good

JANUARY 17, 2019

You can set up the posting times by looking at your analytics to see which are the best times to reach your audience. Ideally, it’s good to test tools around scheduling, campaign management, image and video editing to find what works best for your organization. 5) Pick the right tools. 6) Plan your campaigns.

Calendar 275

Calendar Social Media Content Media 275

Nonprofit Tech for Good

DECEMBER 3, 2020

This is the sixth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. In fact, one of the most in-demand job skills for digital marketers and fundraisers is knowing how to effectively use social media advertising channels and Google Ads.

Facebook 364

Facebook Practice Avatar Nonprofit 364

Association Analytics

SEPTEMBER 23, 2024

Marketing knows what messaging will ring loudest, membership can accurately project retention (and even leverage a well-built engagement score on high-engagement non members), the events team will know who will want to come to this year’s conference, and who might need a nudge. That means more members, happier members, and a clearer future.

Change 169

Change Demographics Associations Track 169

Nonprofits Source

MARCH 21, 2018

SOCIAL MEDIA MARKETING FOR NONPROFITS. Social Media Marketing Statistics. Social Media Marketing Strategies. That’s why we’ve taken the guesswork out of the equation by curating only the best strategic marketing resources for Facebook, Twitter, YouTube, Instagram, Snapchat, and Pinterest.

Social Media 109

Social Media Resource Marketing Media 109

Nonprofit Tech for Good

SEPTEMBER 5, 2023

Implement and Test : Develop and implement your ChatGPT-powered initiatives. Be sure to continuously test and iterate to ensure optimal performance and user satisfaction. With ChatGPT’s analytical prowess, the process can be augmented.

Digital 303

Digital Strategy Guide Create 303

Nonprofit Tech for Good

SEPTEMBER 29, 2019

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. Start testing these strategies for yourself.

Conversation 262

Conversation Online Giving NPO 262

Forum One

JULY 15, 2021

Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences. This allows you to successfully test and evaluate your personalization strategies and tactics. our demographics and interest areas).

Personal 103

Personal Test Demographics Analytics 103

Nonprofits Source

JANUARY 13, 2017

Marketing can feel like an uphill battle. The constant pressure to create engaging content to reach members can test even the most seasoned of professionals. But, the truth is marketing for nonprofits doesn’t have to be an insurmountable challenge. But, why is SEO so important for marketing a nonprofit organization?

Research 89

Research Marketing Case Study Search 89

Whole Whale

SEPTEMBER 28, 2024

A/B testing and selecting appropriate optimization tools are crucial for nonprofits. A/B testing helps identify the most impactful strategies for website optimization, ensuring efficient use of time and money. A/B testing helps identify the most impactful strategies for website optimization, ensuring efficient use of time and money.

Test 52

Test Tools Analytics License 52

.orgSource

SEPTEMBER 5, 2023

Other areas where AI can make an impact are: Meetings and Events—Use predictive analytics to identify which venues will generate the highest number of registrations. Education—Tailor personalized learning journeys, create course outlines, and aid in the development of test questions and learning materials for certification programs.

Trend 221

Trend Digital Gartner Virtual 221

Whole Whale

DECEMBER 19, 2024

In digital marketing, there’s a dangerous myth that’s costing organizations millions in misallocated resources. Yet this is exactly what happens in digital marketing when we give all the credit to the last-click before conversion. Traditional analytics might attribute the entire value to that ad. Ridiculous, right?

Metrics 52

Metrics Marketing Analytics Awareness 52

.orgSource

APRIL 25, 2023

Even if the job market becomes more advantageous to employers, post-pandemic job seekers are intensely focused on issues that go beyond compensation and benefits. HR analytics can bring objectivity to what is frequently a highly subjective process. Robert Half found that 46% of U.S. I love that answer. So, spread a wide network.”

Application 221

Application Statistics Culture Job 221