Nonprofit Tech for Good

APRIL 27, 2023

When nonprofits started to experiment with digital marketing in 1990s and early 2000s, the few tools that were available were expensive and limited in their functionality. Today, the number of low-cost, well-built digital marketing tools is incredible! Having a fast-loading website is essential for a successful SEO strategy.

Digital 350

Digital Marketing Tools Resource 350

Association Analytics

SEPTEMBER 24, 2024

The post 5 Reasons Analytics Scares People Off (And Why It’s Not So Spooky) appeared first on Association Analytics.

Analytics 169

Analytics People Associations Adopt 169

Association Analytics

SEPTEMBER 24, 2024

The post 5 Reasons Analytics Scares People Off (And Why It’s Not So Spooky) appeared first on Association Analytics.

Analytics 169

Analytics People Associations Adopt 169

Association Analytics

SEPTEMBER 17, 2024

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

Content 130

Content Analytics Data Marketing 130

Nonprofit Tech for Good

JULY 9, 2023

By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. Universal Analytics (UA) has stopped processing data.

Track 255

Track Conversation Analytics Google 255

.orgSource

NOVEMBER 11, 2024

As artificial intelligence (AI), data analytics, and automation become increasingly integral to operations, upskilling your workforce is no longer a luxury—it’s a necessity. Develop data-driven marketing strategies that resonate with different member segments. Leverage automation to streamline member communication.

Associations 221

Associations Literacy Analytics Skills 221

Association Analytics

SEPTEMBER 27, 2023

Especially in associations, analytics can provide invaluable insights, guiding strategies and shaping outcomes. However, the hurdle remains: how do you convince the powers-that-be to earmark a slice of the budget for analytics? By using analytics, they realize that most of their online course engagement happens in the evenings.

Analytics 169

Analytics Analysis ROI Associations 169

Association Analytics

FEBRUARY 14, 2022

You probably have a long list of great things you want to accomplish this year…including making analytics a priority. We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Let’s build your business case to make data analytics a top priority: 1.

Analytics 169

Analytics Language Associations Case Study 169

Association Analytics

JANUARY 12, 2022

The post How to (Finally) Make Analytics a Priority appeared first on Association Analytics.

Analytics 321

Analytics Associations Adopt Time 321

sgEngage

FEBRUARY 2, 2024

But generative AI tools like chatGPT have different use cases from the predictive intelligence we’re exploring here as a component of your nonprofit’s technology strategy. It was his work as Secretary of Defense during the Vietnam War, though, that connects him to what we now call data science and big data analytics. Fair question.

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Analytics Vietnam Technology Strategy 83

Nonprofit Tech for Good

NOVEMBER 3, 2023

By Joe Frye , Account Group Director, Nonprofit and Cause at Town Hall Agency – a full-service marketing & advertising agency built to serve organizations that do good, shape futures, and make the world a better place. This is one of the key reasons that more than 60% of nonprofits already use personalization in their email marketing.

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Personal email Strategy Nonprofit 328

Association Analytics

JANUARY 17, 2024

The post Using Your Data to Create a Winning New Member Strategy – 1/31/24 appeared first on Association Analytics.

Data 169

Data Strategy Create Analytics 169

Association Analytics

OCTOBER 16, 2023

The post Don’t Let Dirty Data Spook You Away From Analytics – 10/31/23 appeared first on Association Analytics.

Analytics 169

Analytics Data Associations Adopt 169

Whole Whale

OCTOBER 9, 2024

Google Analytics 4 (GA4) introduces a new approach to data analysis, providing enhanced features for explorations and reporting. This guide will walk you through using the date range tool in GA4’s explorations and reporting functionalities, ensuring you can harness the full potential of your analytics data.

Analytics 93

Analytics Google Comparison Time 93

Association Analytics

APRIL 13, 2023

The post Beyond Basic Learning Metrics: Using Analytics to Uncover Insights & Education Gaps appeared first on Association Analytics.

Metrics 169

Metrics Analytics Education Learning 169

.orgSource

NOVEMBER 20, 2024

It’s about creating a mindset that embraces innovation, agility, and data-driven strategies. By leveraging data analytics, AI, and personalized marketing, you can create a seamless, highly personalized member experience that drives engagement and satisfaction.

Culture 221

Culture Associations Digital Build 221

Bloomerang

AUGUST 16, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Mastering an analytic approach to strategy and planning. Mastering an analytic approach to strategy and planning.

Analytics 123

Analytics Strategy Fundraising Benchmark 123

.orgSource

OCTOBER 3, 2024

From cutting-edge AI applications to member-focused strategies, the event was packed with insights on how associations can stay ahead in an increasingly digital world. Digital Transformation: The event emphasized the need for associations to embrace digital strategies, ensuring they remain competitive in this rapidly evolving landscape.

Associations 221

Associations Digital Director Analytics 221

Association Analytics

APRIL 13, 2023

The post Beyond Basic Learning Metrics: Using Analytics to Uncover Insights & Education Gaps – 5/17/23 appeared first on Association Analytics.

Metrics 169

Metrics Analytics Education Learning 169

Association Analytics

JANUARY 17, 2023

The post A Lightweight Framework for Building Your Association’s Data Strategy appeared first on Association Analytics.

Data 169

Data Build Strategy Analytics 169

Elevation

JUNE 3, 2021

Tracking how users behave on your website can be hugely helpful to nonprofits in their marketing efforts. The tool of choice for web analytics for many nonprofits is Google Analytics.

Analytics 93

Analytics Google Strategy Nonprofit 93

Association Analytics

OCTOBER 16, 2023

Dirty data is a scary phrase for most association professionals. It's that never-ending headache that comes from jumbled data across multiple systems.

Data 321

Data Analytics Associations Professional 321

Association Analytics

JANUARY 17, 2024

As the first session in our Analytics in Action: Navigating the Member Journey with Data 6-part series, we discuss new member acquisition -- how you can tap.

Data 169

Data Create Strategy Analytics 169

Whole Whale

SEPTEMBER 12, 2024

Our digital landscape is constantly changing so it’s important to stay up-to-date with the latest digital marketing resources. Social media, email, SEO, digital advertising, analytics, optimization tools like popups, A/B testing, and web design are non-negotiables that should be in every nonprofit’s toolbox.

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Resource Digital Marketing New York 98

Nonprofit Tech for Good

SEPTEMBER 5, 2023

To fortify fundraising and impact strategies, embracing emerging technologies is paramount. This article delves into the intricate process of crafting a nonprofit digital strategy, harnessing the capabilities of ChatGPT , while closely aligning with The International Social Impact Institute ® ‘s (The ISII) Digital Strategy Framework.

Digital 306

Digital Strategy Guide Create 306

Whole Whale

OCTOBER 3, 2024

Google Analytics 4 (GA4) is a powerful tool for tracking and analyzing website traffic. In this article, we’ll dive into what these terms mean and why they matter for your website’s analytics. In this article, we’ll dive into what these terms mean and why they matter for your website’s analytics.

Analytics 52

Analytics Google Site Websites 52

Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. Once you invest in some of these strategies, it’s important to track what works to engage with potential members.

Create 169

Create Strategy Associations Registration 169

Association Analytics

AUGUST 26, 2021

The post How to Turn Your Association’s Analytics into Action appeared first on Association Analytics.

Analytics 169

Analytics Action Associations Adopt 169

Nonprofit Tech for Good

OCTOBER 17, 2023

In this post, we’ll explore three cost-effective strategies to boost your online visibility. Step 1: Create Engaging Content Compelling content is the cornerstone of any successful social media strategy. For additional insights into how to best work with influencers, download our Influencer Marketing Playbook for Nonprofits.

Social Media 330

Social Media Media Social Influence 330

Association Analytics

OCTOBER 14, 2022

The post Get Your Piece of the Pie: Cutting a Slice of the Budget for Analytics appeared first on Association Analytics.

Analytics 169

Analytics Associations Learning Retention 169

Nonprofit Tech for Good

NOVEMBER 16, 2020

By Lindsey Himphill , Digital Marketing Strategist at MobileCause – a nonprofit technology company that pioneered text-to-donate and also offers an extensive suite of online, mobile, and event fundraising solutions. Take a look at some of the examples and strategies below for ideas for your own recurring giving campaigns.

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Strategy Online Giving Donation 342

Bonterra

APRIL 12, 2024

Fundraising Data and Analytics Empower Supporters Transform your supporters into leaders with software that helps you activate your community. Never miss a check-in on a new leader’s progress or an upgrade opportunity with predictive analytics models that identify key moments for staff to make appeals. What is a fundraising database?

Analytics 52

Analytics Data Fundraising Virtual 52

Bloomerang

AUGUST 2, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Mastering an analytic approach to strategy and planning. Mastering an analytic approach to strategy and planning.

Content 127

Content Marketing Strategy Fundraising 127

Association Analytics

OCTOBER 14, 2022

The post Get Your Piece of the Pie: Cutting a Slice of the Budget for Analytics – 11/2/22 appeared first on Association Analytics.

Analytics 169

Analytics Associations Learning Retention 169

Association Analytics

NOVEMBER 21, 2023

We'll reveal 3 easy-to-implement strategies to get the most from your data programs. Set the stage for an outstanding 2024 by joining our upcoming webinar.

Strategy 321

Strategy Impact Data Program 321

Media Cause

APRIL 13, 2023

But what does this all really mean for the platform, and how does it affect your marketing plans? With all these changes, many marketing professionals are thinking about where to go next. Your social media strategy should be connected to a larger user journey —you should never run your social media efforts in isolation.

Digital 94

Digital Marketing Strategy Social Media 94

Media Cause

NOVEMBER 9, 2023

Why are analytics + data so important for marketers? Data and analytics are the key to better understanding your marketing efforts. Tracking campaign performance with data analytics tools allows you to understand and refine your strategies, optimize your efforts, and maximize ad spend. Plausible 2.

Analytics 59

Analytics Data Web Tools 59