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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

You can glean a lot of insights about your members once you get your association on board with engagement analytics. This blog provides an overview of how to establish your scoring model, establish a team of data champions, and adopt a regular reporting routine so that your association is set up for success. Let’s get started!

Analytics 169
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How to Find Your Campaign Data in Google Analytics 4 – Updated For 2024!

Whole Whale

GA4 is a tremendous tool for analyzing the success of your campaigns, whether those be from advertising pushes, email blasts, or even in-person marketing efforts! Step 1: Ensure Proper GA4 Installation GA4 is Google’s newest iteration of the Google Analytics platform. social media vs. email marketing).

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Making the Case for Analytics to Secure Your Slice of the Budget Pie

Association Analytics

Especially in associations, analytics can provide invaluable insights, guiding strategies and shaping outcomes. However, the hurdle remains: how do you convince the powers-that-be to earmark a slice of the budget for analytics? By using analytics, they realize that most of their online course engagement happens in the evenings.

Analytics 169
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How to Make Analytics a Priority – Finally!

Association Analytics

You probably have a long list of great things you want to accomplish this year…including making analytics a priority. We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Let’s build your business case to make data analytics a top priority: 1.

Analytics 169
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How to Start Your Data Analytics Journey

Association Analytics

The team at Association Analytics often hears questions like, What exactly is data analytics? What’s the difference between analytics and reporting? First: Reporting vs. Analytics. Reports share information on what has already happened in your business in an organized, straightforward format.

Analytics 169
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How to Find Your Campaign Data in Google Analytics 4 – Updated For 2024!

Whole Whale

GA4 is a tremendous tool for analyzing the success of your campaigns, whether those be from advertising pushes, email blasts, or even in-person marketing efforts! Step 1: Ensure Proper GA4 Installation GA4 is Google’s newest iteration of the Google Analytics platform. social media vs. email marketing).

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Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

Older models tended to be AMS-centric, leading to siloed data, static reports, and that trapped feeling. With a modern ecosystem, your association can start by separating out analytical data from transactional data. Set up your KPI and metrics! Sound familiar? And of course, make it easy! Provide context you can refer back to.