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How to Set Up Google Analytics and Google Tag Manager on Your Cvent Event Pages

Media Cause

Setting up tracking using Google Tag Manager can be very challenging, but the Media Cause Marketing Technology team has conducted research and found a way to add Google Tag Manager to your event pages. However, getting the script code added is more complex than just adding the container code. push({‘gtm.start’: new Date().getTime(),event:’gtm.js’});var

Google 59
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Four Bite-Sized Methods of User Research

sgEngage

With a qualitative research method like this one, you really don’t need a large sample size to get good data. All you need is a basic script of questions you’ll ask and 6-8 participants. This method is ideal for understanding motivations. Google Analytics Data Review. at your fingertips about how people use your website.

Method 80
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6 Types of Nonprofit Video Messages

Greater Giving

When you add a cinematic touch via video to that message, it becomes the most effective method to draw in viewers and spread the word about the work than any other available option. The script should provide insight into the nonprofit by following to the common writer’s mantra of “show don’t tell.” People love watching videos!

Video 87
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Screencast Treatment: Web Analytics As Simple Gifts To Measure Mission

Beth's Blog: How Nonprofits Can Use Social Media

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

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Online Fundraising Ideas (7 Strategies & 63% More Donations)

Nonprofits Source

To test the theory, I recently ran a remarketing campaign on Facebook promoting my article, “ How To Get More Online Donations With Content Marketing.” When compared to a non-remarketed ad I ran for my article, “ 5 Biggest Nonprofit Marketing Mistakes (And How To Avoid Them) ,” my conversions (clicks) increased by 10X.

Ideas 111
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Lean Impact Series: 10 Changemakers Using Lean Startup Methods For Greater Social Impact

Beth's Blog: How Nonprofits Can Use Social Media

There has been a series of ”lean” books diving in the topics, including one on measurement called Lean Analytics Use Data to Build a Better Startup Faster by A listair Croll and Ben Yoskovitz that I reviewed earlier this year. 10 Changemakers Using Lean Startup Methods For Greater Social Impact by Meg Rulli.

Impact 125
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xAPI vs SCORM: Understanding E-Learning Standards

Gyrus

It’s not bound by cross-domain scripting restrictions, unlike SCORM, making it a more flexible and extensible e-learning standard. SCORM is often considered easier to implement due to its established presence in the market. It also enables better data analytics, which can inform learning and performance improvements.