Association Analytics

SEPTEMBER 17, 2024

The post Embracing Data Analytics to Reinvent Your Content Marketing appeared first on Association Analytics.

Analytics 169

Analytics Content Marketing Data 169

Association Analytics

SEPTEMBER 17, 2024

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

Content 247

Content Analytics Marketing Data 247

Nonprofit Tech for Good

APRIL 13, 2025

By Greg Fine a marketing consultant who leverages 30 years of for-profit marketing and advertising experience to help nonprofits create larger-than-life giving campaigns and marketing that connect. At face value, AI appears to be a gift from the fund development and marketing gods.

Nonprofit 233

Nonprofit Campaign Donor Storytelling 233

Nonprofit Tech for Good

NOVEMBER 26, 2024

3) Use and monitor Google Analytics. Google Analytics is an essential website analytics tool for nonprofits. Google Analytics is free to use and its most recent upgrade is named GA4. If it is not installed on your website, this tutorial provides set up instructions. 4) Prioritize SEO.

Websites 298

Websites Tips Nonprofit Plugin 298

Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.

Analytics 169

Analytics Marketing Taxonomy Metrics 169

Association Analytics

JUNE 27, 2022

The post Level Up Your Association’s Marketing with Analytics – 7/6/22 appeared first on Association Analytics.

Analytics 169

Analytics Marketing Associations Retention 169

Nonprofit Tech for Good

JULY 9, 2023

By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. Universal Analytics (UA) has stopped processing data.

Conversation 265

Conversation Analytics Track Google 265

Nonprofit Tech for Good

FEBRUARY 2, 2025

Volunteer Recruitment: A QR code displayed on banners at a maker’s market or fundraising event can simplify sign-up for interested people. Analyze Data: Use Google Analytics or a QR code analytics tracking platform (many QR code generators offer this) to track scans and measure campaign success.

Strategy 288

Strategy Nonprofit Fundraising Volunteer 288

Nonprofit Tech for Good

FEBRUARY 23, 2025

By Rob Leighton , Executive Director at iMission a full-service digital-first marketing agency working exclusively with nonprofits and social sector organizations. Elevate Your Email Marketing: Use Salesforce data to personalize email content based on past giving, interests, and engagement history. Get started ! Dive deeper!

Personal 300

Personal Fundraising Nonprofit Donor 300

.orgSource

FEBRUARY 4, 2025

Limited Integration Between Systems : If your CRM, email marketing, and membership databases dont communicate with each other, you may be missing opportunities for efficient, personalized member engagement. Data analytics can help you anticipate changes and adapt proactively. This slows down operations and increases the risk of errors.

Associations 221

Associations Technology Digital Analytics 221

Association Analytics

OCTOBER 16, 2023

Dirty data is a scary phrase for most association professionals. It's that never-ending headache that comes from jumbled data across multiple systems.

Data 321

Data Analytics Associations Professional 321

.orgSource

DECEMBER 17, 2024

Predictive Analytics for Anticipating Member Needs : With AIs predictive analytics, associations can anticipate what content, events, or services members might be interested in based on their past behavior. This ensures that offerings align with their evolving preferences.

Personal 221

Personal Associations Retention Analytics 221

Bloomerang

APRIL 18, 2025

Marketing outreach is an essential part of advancing a nonprofits mission. Strategic and well-thought out print and digital marketing can make an initial connection with a potential donor, strengthen an existing relationship, or inspire an important stakeholder to take action. Trust is essential in nonprofit marketing.

Action 94

Action Design Marketing Audience 94

Bloomerang

DECEMBER 12, 2024

Email marketing for nonprofits is a powerful tool that can do much more for your brand than just raising awareness. Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission.

email 95

email Marketing Guide Nonprofit 95

sgEngage

JULY 3, 2024

However, with the right allocation of resources and effective use of analytics, nonprofits can tap into marketing channels and strategies that offer high returns. To help your nonprofit understand which marketing metrics matter and why, this guide will explore four basic advertising key performance indicators.

Metrics 119

Metrics Analytics Marketing Nonprofit 119

Association Analytics

OCTOBER 7, 2024

The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.

Content 169

Content Strategy Marketing Data 169

Association Analytics

DECEMBER 2, 2024

The post The Data-Informed Association, Part 1: Leading with Analytics appeared first on Association Analytics.

Analytics 169

Analytics Associations Data Adopt 169

Association Analytics

DECEMBER 2, 2024

The post The Data-Informed Association, Part 1: Leading with Analytics appeared first on Association Analytics.

Analytics 169

Analytics Associations Data Adopt 169

Association Analytics

SEPTEMBER 24, 2024

The post 5 Reasons Analytics Scares People Off (And Why It’s Not So Spooky) appeared first on Association Analytics.

Analytics 169

Analytics People Associations Adopt 169

Association Analytics

SEPTEMBER 24, 2024

The post 5 Reasons Analytics Scares People Off (And Why It’s Not So Spooky) appeared first on Association Analytics.

Analytics 169

Analytics People Associations Adopt 169

.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

Marketing 221

Marketing Team Build Social Media 221

NonProfit PRO

APRIL 13, 2023

The key to effective membership marketing lies in something obvious, but often overlooked — your mission. Keeping your mission at the forefront can enable creative endeavors in marketing without being handcuffed to data.

Marketing 264

Marketing Data Effective Analytics 264

.orgSource

MARCH 25, 2025

Used predictive analytics to anticipate shifts in government regulations. Align Governance with Market Realities Traditional board structures may not be flexible enough to support fast-moving initiatives. Engaged the board in strategic discussions beyond governance , encouraging innovative thinking.

Build 221

Build Advocacy Associations Leadership 221

NonProfit PRO

JULY 18, 2024

Market research is part of the secret sauce for nonprofits' success. Here's how it can help your organization amplify its impact.

Research 246

Research Impact Marketing Nonprofit 246

NonProfit PRO

MAY 24, 2023

Using data that’s available, nonprofit marketing teams can set trigger marketing to increase response and engagement. Let’s take a look at four examples.

Marketing 264

Marketing Data Create Time 264

Association Analytics

SEPTEMBER 27, 2023

Especially in associations, analytics can provide invaluable insights, guiding strategies and shaping outcomes. However, the hurdle remains: how do you convince the powers-that-be to earmark a slice of the budget for analytics? By using analytics, they realize that most of their online course engagement happens in the evenings.

Analytics 169

Analytics ROI Associations Analysis 169

Association Analytics

APRIL 13, 2023

The post Beyond Basic Learning Metrics: Using Analytics to Uncover Insights & Education Gaps appeared first on Association Analytics.

Analytics 169

Analytics Metrics Education Learning 169

Association Analytics

OCTOBER 16, 2023

The post Don’t Let Dirty Data Spook You Away From Analytics – 10/31/23 appeared first on Association Analytics.

Analytics 169

Analytics Data Associations Adopt 169

.orgSource

FEBRUARY 6, 2023

Marketers are becoming aware of the important links between experience, persuasion, and the bottom line. Customer experience is marketing played as a long game. The distance between great marketing and great customer experience is only as wide as you make it. Focus on the Future Today the emphasis is shifting.

Experiment 44

Experiment Marketing Game Gartner 44

Nonprofit Tech for Good

JUNE 29, 2021

List compiled by Heather Mansfield , Editor-in-chief of Nonprofit Tech for Good and creator of the 101 Digital Marketing and Fundraising Best Practices for Nonprofits blog and webinar series. Google Analytics :: analytics.google.com. Knowing basic HTML is a must-have skill for online marketers. Websites & Email.

Tools 359

Tools Resource Free Nonprofit 359

Association Analytics

OCTOBER 14, 2022

The post Get Your Piece of the Pie: Cutting a Slice of the Budget for Analytics appeared first on Association Analytics.

Analytics 169

Analytics Associations Retention Culture 169

Association Analytics

APRIL 13, 2023

The post Beyond Basic Learning Metrics: Using Analytics to Uncover Insights & Education Gaps – 5/17/23 appeared first on Association Analytics.

Analytics 169

Analytics Metrics Education Learning 169

Association Analytics

SEPTEMBER 15, 2023

And that’s what analytics is all about. Analytics sh. Finding insights and turning them into action is how associations stay relevant and valuable to members.

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Analytics Data Associations Action 321

NonProfit PRO

JUNE 15, 2023

Emily Courville, of The Humane Society of the United States, will be presenting “Machine Learning for Nonprofit Marketers: Find the Right Constituents and Fuel Your Fundraising” at this year’s inaugural BridgeTECH.

Learning 246

Learning Marketing Nonprofit United States 246

Association Analytics

JUNE 17, 2021

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. Does it fluctuate?

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Associations Data Registration Analytics 318

Nonprofit Tech for Good

OCTOBER 17, 2023

Step 2: Utilize Influencer Marketing Influencer marketing wields substantial power, especially when harnessed by nonprofits with a clear mission. For additional insights into how to best work with influencers, download our Influencer Marketing Playbook for Nonprofits. Ever considered Influencer Marketing for your nonprofit?

Social Media 336

Social Media Media Social Influence 336

Association Analytics

MARCH 13, 2024

You can glean a lot of insights about your members once you get your association on board with engagement analytics. For larger associations, you may want to consider divvying up roles accordingly: Analytics – This person reports on any trends and delivers insights based on their review of the data.

Associations 169

Associations Analytics Activities Active 169