Level Up Your Association’s Marketing with Analytics
Association Analytics
JUNE 27, 2022
The post Level Up Your Association’s Marketing with Analytics appeared first on Association Analytics.
5 Key Obstacles Holding Associations Back from Analytics Success
Association Analytics
NOVEMBER 18, 2024
Many associations want to become more data-informed but find themselves hesitating to take the plunge into analytics. During a recent Analytics in Action webinar , Bill Conforti and Merritt Rohlfing of A2 discussed some salient issues that come up when associations consider new tech, and ways around them.
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Boost Your Career by Leveling Up Your Analytics Skills
Association Analytics
MAY 4, 2023
In today’s data-driven world, having knowledge of analytics and data is a must. The more data and analytics skills you have, the more valuable you are to any organization and the more successful you’ll be in advancing your career. Not one of them said with data or analytics.
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Math-Free Magic: Understanding Predictive Analytics
Association Analytics
JANUARY 29, 2024
Unless you’re a data analyst or love numbers, predictive analytics are probably two words that scare you. In reality, you don’t have to love math to leverage predictive analytics – it does the hard part for you! What is membership predictive analytics? How does membership predictive analytics work?
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How to (Finally) Make Analytics a Priority
Association Analytics
JANUARY 12, 2022
The post How to (Finally) Make Analytics a Priority appeared first on Association Analytics.
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43 Digital Marketing Tools & Resources for Nonprofits
Nonprofit Tech for Good
APRIL 27, 2023
When nonprofits started to experiment with digital marketing in 1990s and early 2000s, the few tools that were available were expensive and limited in their functionality. Today, the number of low-cost, well-built digital marketing tools is incredible! The service provides analytics and easy integration with multiple third-party tools.
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Level Up Your Marketing with Analytics
Association Analytics
OCTOBER 10, 2022
Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.
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Level Up Your Association’s Marketing with Analytics – 7/6/22
Association Analytics
JUNE 27, 2022
The post Level Up Your Association’s Marketing with Analytics – 7/6/22 appeared first on Association Analytics.
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How Nonprofits Can Create & Track Conversions in Google Analytics 4
Nonprofit Tech for Good
JULY 9, 2023
By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. Universal Analytics (UA) has stopped processing data.
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10 Website Maintenance Tips for Nonprofits
Nonprofit Tech for Good
NOVEMBER 26, 2024
3) Use and monitor Google Analytics. Google Analytics is an essential website analytics tool for nonprofits. Google Analytics is free to use and its most recent upgrade is named GA4. If it is not installed on your website, this tutorial provides set up instructions. 4) Prioritize SEO.
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Three Warning Signs Your Association Isn’t Keeping Up with Technology
.orgSource
FEBRUARY 4, 2025
Limited Integration Between Systems : If your CRM, email marketing, and membership databases dont communicate with each other, you may be missing opportunities for efficient, personalized member engagement. Data analytics can help you anticipate changes and adapt proactively. This slows down operations and increases the risk of errors.
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Next-Gen Nonprofit Fundraising: How Personalization Powers Success
Nonprofit Tech for Good
FEBRUARY 23, 2025
By Rob Leighton , Executive Director at iMission a full-service digital-first marketing agency working exclusively with nonprofits and social sector organizations. Elevate Your Email Marketing: Use Salesforce data to personalize email content based on past giving, interests, and engagement history. Get started ! Dive deeper!
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Don’t Let Dirty Data Spook You Away From Analytics
Association Analytics
OCTOBER 16, 2023
Dirty data is a scary phrase for most association professionals. It's that never-ending headache that comes from jumbled data across multiple systems.
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Leveraging AI for Personalized Member Engagement
.orgSource
DECEMBER 17, 2024
Predictive Analytics for Anticipating Member Needs : With AIs predictive analytics, associations can anticipate what content, events, or services members might be interested in based on their past behavior. This ensures that offerings align with their evolving preferences.
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The Transformation of 340B Health – Building Momentum for Innovation Background
.orgSource
MARCH 25, 2025
Used predictive analytics to anticipate shifts in government regulations. Align Governance with Market Realities Traditional board structures may not be flexible enough to support fast-moving initiatives. Engaged the board in strategic discussions beyond governance , encouraging innovative thinking.
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6 Innovative QR Code Strategies for Nonprofits
Nonprofit Tech for Good
FEBRUARY 2, 2025
Volunteer Recruitment: A QR code displayed on banners at a maker’s market or fundraising event can simplify sign-up for interested people. Analyze Data: Use Google Analytics or a QR code analytics tracking platform (many QR code generators offer this) to track scans and measure campaign success.
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The Data-Informed Association, Part 1: Leading with Analytics
Association Analytics
DECEMBER 2, 2024
The post The Data-Informed Association, Part 1: Leading with Analytics appeared first on Association Analytics.
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The Data-Informed Association, Part 1: Leading with Analytics
Association Analytics
DECEMBER 2, 2024
The post The Data-Informed Association, Part 1: Leading with Analytics appeared first on Association Analytics.
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Data-Driven Strategies to Revolutionize Your Association’s Content Marketing
Association Analytics
OCTOBER 7, 2024
The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.
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5 Reasons Analytics Scares People Off (And Why It’s Not So Spooky)
Association Analytics
SEPTEMBER 24, 2024
The post 5 Reasons Analytics Scares People Off (And Why It’s Not So Spooky) appeared first on Association Analytics.
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5 Reasons Analytics Scares People Off (And Why It’s Not So Spooky)
Association Analytics
SEPTEMBER 24, 2024
The post 5 Reasons Analytics Scares People Off (And Why It’s Not So Spooky) appeared first on Association Analytics.
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Build a Marketing Dream Team—Welcome AI
.orgSource
JULY 25, 2023
AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.
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Mission-Centric Membership Marketing in a Data-Driven World
NonProfit PRO
APRIL 13, 2023
The key to effective membership marketing lies in something obvious, but often overlooked — your mission. Keeping your mission at the forefront can enable creative endeavors in marketing without being handcuffed to data.
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Making the Case for Analytics to Secure Your Slice of the Budget Pie
Association Analytics
SEPTEMBER 27, 2023
Especially in associations, analytics can provide invaluable insights, guiding strategies and shaping outcomes. However, the hurdle remains: how do you convince the powers-that-be to earmark a slice of the budget for analytics? By using analytics, they realize that most of their online course engagement happens in the evenings.
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Beyond Basic Learning Metrics: Using Analytics to Uncover Insights & Education Gaps
Association Analytics
APRIL 13, 2023
The post Beyond Basic Learning Metrics: Using Analytics to Uncover Insights & Education Gaps appeared first on Association Analytics.
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Don’t Let Dirty Data Spook You Away From Analytics – 10/31/23
Association Analytics
OCTOBER 16, 2023
The post Don’t Let Dirty Data Spook You Away From Analytics – 10/31/23 appeared first on Association Analytics.
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Customer Experience Plays Marketing as a Long Game
.orgSource
FEBRUARY 6, 2023
Marketers are becoming aware of the important links between experience, persuasion, and the bottom line. Customer experience is marketing played as a long game. The distance between great marketing and great customer experience is only as wide as you make it. Focus on the Future Today the emphasis is shifting.
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Get Your Piece of the Pie: Cutting a Slice of the Budget for Analytics
Association Analytics
OCTOBER 14, 2022
The post Get Your Piece of the Pie: Cutting a Slice of the Budget for Analytics appeared first on Association Analytics.
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Beyond Basic Learning Metrics: Using Analytics to Uncover Insights & Education Gaps – 5/17/23
Association Analytics
APRIL 13, 2023
The post Beyond Basic Learning Metrics: Using Analytics to Uncover Insights & Education Gaps – 5/17/23 appeared first on Association Analytics.
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Finding Data Insights: What Would You Do If You Knew?
Association Analytics
SEPTEMBER 15, 2023
And that’s what analytics is all about. Analytics sh. Finding insights and turning them into action is how associations stay relevant and valuable to members.
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Is Your Association Using Data to Increase Event Revenue?
Association Analytics
JUNE 17, 2021
Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. Does it fluctuate?
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Engagement Analytics 101: Setting Your Association Up for Success
Association Analytics
MARCH 13, 2024
You can glean a lot of insights about your members once you get your association on board with engagement analytics. For larger associations, you may want to consider divvying up roles accordingly: Analytics – This person reports on any trends and delivers insights based on their review of the data.
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BridgeTECH Preview: Machine Learning for Nonprofit Marketers
NonProfit PRO
JUNE 15, 2023
Emily Courville, of The Humane Society of the United States, will be presenting “Machine Learning for Nonprofit Marketers: Find the Right Constituents and Fuel Your Fundraising” at this year’s inaugural BridgeTECH.
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3 Ways to Improve Your Nonprofit’s Social Media Presence
Nonprofit Tech for Good
OCTOBER 17, 2023
Step 2: Utilize Influencer Marketing Influencer marketing wields substantial power, especially when harnessed by nonprofits with a clear mission. For additional insights into how to best work with influencers, download our Influencer Marketing Playbook for Nonprofits. Ever considered Influencer Marketing for your nonprofit?
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Get Your Piece of the Pie: Cutting a Slice of the Budget for Analytics – 11/2/22
Association Analytics
OCTOBER 14, 2022
The post Get Your Piece of the Pie: Cutting a Slice of the Budget for Analytics – 11/2/22 appeared first on Association Analytics.
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2022: A Year of Investment in Our Association Community
Association Analytics
JANUARY 5, 2023
As we head into 2023 with excitement and enthusiasm, we reflect back fondly on 2022 as a year of important and successful investments from Association Analytics (A2) to the association community covering everything from analytics webinars, industry partnerships, evolving product features, great employees and significant focus on customer success.
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‘Tis the Season for Member Retention – On-Demand
Association Analytics
NOVEMBER 21, 2022
The post ‘Tis the Season for Member Retention – On-Demand appeared first on Association Analytics.
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How Associations Can Leverage the Power of Artificial Intelligence
Association Analytics
SEPTEMBER 27, 2022
The post How Associations Can Leverage the Power of Artificial Intelligence appeared first on Association Analytics.
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Cerebras-Perplexity deal targets $100B search market with ultra-fast AI
VentureBeat
FEBRUARY 11, 2025
Cerebras and Perplexity AI partner to launch ultra-fast Sonar search model running at 1,200 tokens per second, challenging traditional search engines with specialized AI chips and near-instant results. Read More
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No Mess, No Stress: The Power of Spring Data Cleaning – 4/12/23
Association Analytics
MARCH 29, 2023
The post No Mess, No Stress: The Power of Spring Data Cleaning – 4/12/23 appeared first on Association Analytics.
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