Analytics and Marketing - Nonprofit Technology

Level Up Your Association’s Marketing with Analytics

Association Analytics

JUNE 27, 2022

The post Level Up Your Association’s Marketing with Analytics appeared first on Association Analytics.

Analytics

Analytics Marketing Associations Retention

Math-Free Magic: Understanding Predictive Analytics

Association Analytics

JANUARY 29, 2024

Unless you’re a data analyst or love numbers, predictive analytics are probably two words that scare you. In reality, you don’t have to love math to leverage predictive analytics – it does the hard part for you! What is membership predictive analytics? How does membership predictive analytics work?

Analytics

Analytics Free Amazon Associations

Boost Your Career by Leveling Up Your Analytics Skills

Association Analytics

MAY 4, 2023

In today’s data-driven world, having knowledge of analytics and data is a must. The more data and analytics skills you have, the more valuable you are to any organization and the more successful you’ll be in advancing your career. Not one of them said with data or analytics.

Analytics

Analytics Skills Associations Knowledge

How to (Finally) Make Analytics a Priority

Association Analytics

JANUARY 12, 2022

The post How to (Finally) Make Analytics a Priority appeared first on Association Analytics.

Analytics

Analytics Associations Adopt Time

43 Digital Marketing Tools & Resources for Nonprofits

Nonprofit Tech for Good

APRIL 27, 2023

When nonprofits started to experiment with digital marketing in 1990s and early 2000s, the few tools that were available were expensive and limited in their functionality. Today, the number of low-cost, well-built digital marketing tools is incredible! The service provides analytics and easy integration with multiple third-party tools.

Digital

Digital Marketing Tools Resource

Embracing Data Analytics to Reinvent Your Content Marketing

Association Analytics

SEPTEMBER 17, 2024

The post Embracing Data Analytics to Reinvent Your Content Marketing appeared first on Association Analytics.

Analytics

Analytics Content Data Marketing

Level Up Your Marketing with Analytics

Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.

Analytics

Analytics Marketing Taxonomy Module

Level Up Your Association’s Marketing with Analytics – 7/6/22

Association Analytics

JUNE 27, 2022

The post Level Up Your Association’s Marketing with Analytics – 7/6/22 appeared first on Association Analytics.

Analytics

Analytics Marketing Associations Retention

How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

JULY 9, 2023

By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. Universal Analytics (UA) has stopped processing data.

Track

Track Conversation Analytics Google

5 Key Obstacles Holding Associations Back from Analytics Success

Association Analytics

NOVEMBER 18, 2024

Many associations want to become more data-informed but find themselves hesitating to take the plunge into analytics. During a recent Analytics in Action webinar , Bill Conforti and Merritt Rohlfing of A2 discussed some salient issues that come up when associations consider new tech, and ways around them.

Analytics

Analytics Associations Data Analysis

Don’t Let Dirty Data Spook You Away From Analytics

Association Analytics

OCTOBER 16, 2023

Dirty data is a scary phrase for most association professionals. It's that never-ending headache that comes from jumbled data across multiple systems.

Data

Data Analytics Associations Professional

The Data-Informed Association, Part 1: Leading with Analytics

Association Analytics

DECEMBER 2, 2024

The post The Data-Informed Association, Part 1: Leading with Analytics appeared first on Association Analytics.

Analytics

Analytics Associations Data Adopt

The Data-Informed Association, Part 1: Leading with Analytics

Association Analytics

DECEMBER 2, 2024

The post The Data-Informed Association, Part 1: Leading with Analytics appeared first on Association Analytics.

Analytics

Analytics Associations Data Adopt

Data-Driven Strategies to Revolutionize Your Association’s Content Marketing

Association Analytics

OCTOBER 7, 2024

The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.

Content

Content Marketing Data Strategy

How to Start Your Data Analytics Journey

Association Analytics

NOVEMBER 16, 2021

The team at Association Analytics often hears questions like, What exactly is data analytics? What’s the difference between analytics and reporting? First: Reporting vs. Analytics. With analytics, you try to aggregate data over time and across data sources for a 360-degree view of your members and their activities.

Analytics

Analytics Data Beginner Associations

Top 10 Analytics Quick Wins

Association Analytics

MARCH 1, 2022

In our most recent blog post , we shared tips on how to build a business case to make data analytics a priority in 2022. Now that you are prioritizing data analytics, we want you to keep the momentum going with some quick wins. Here’s our list of Top 10 Analytics Quick Wins: 10. Get your quick wins quickly by starting now!

Analytics

Analytics Chapter Associations Data

Build a Marketing Dream Team—Welcome AI

.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

Team

Team Marketing Build Analysis

How to Make Analytics a Priority – Finally!

Association Analytics

FEBRUARY 14, 2022

You probably have a long list of great things you want to accomplish this year…including making analytics a priority. We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Let’s build your business case to make data analytics a top priority: 1.

Analytics

Analytics Language Associations Case Study

Mission-Centric Membership Marketing in a Data-Driven World

NonProfit PRO

APRIL 13, 2023

The key to effective membership marketing lies in something obvious, but often overlooked — your mission. Keeping your mission at the forefront can enable creative endeavors in marketing without being handcuffed to data.

Marketing

Marketing Data Effective Analytics

5 Reasons Analytics Scares People Off (And Why It’s Not So Spooky)

Association Analytics

SEPTEMBER 24, 2024

The post 5 Reasons Analytics Scares People Off (And Why It’s Not So Spooky) appeared first on Association Analytics.

Analytics

Analytics People Associations Adopt

5 Reasons Analytics Scares People Off (And Why It’s Not So Spooky)

Association Analytics

SEPTEMBER 24, 2024

The post 5 Reasons Analytics Scares People Off (And Why It’s Not So Spooky) appeared first on Association Analytics.

Analytics

Analytics People Associations Adopt

From Insight to Impact: Market Research for Nonprofit Success

NonProfit PRO

JULY 18, 2024

Market research is part of the secret sauce for nonprofits' success. Here's how it can help your organization amplify its impact.

Research

Research Impact Marketing Nonprofit

How to Turn Your Association’s Analytics into Action

Association Analytics

AUGUST 26, 2021

The post How to Turn Your Association’s Analytics into Action appeared first on Association Analytics.

Analytics

Analytics Action Associations Adopt

Discover Event and Data Triggers to Create More Timely Marketing

NonProfit PRO

MAY 24, 2023

Using data that’s available, nonprofit marketing teams can set trigger marketing to increase response and engagement. Let’s take a look at four examples.

Marketing

Marketing Data Time Create

Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

MARCH 13, 2024

You can glean a lot of insights about your members once you get your association on board with engagement analytics. For larger associations, you may want to consider divvying up roles accordingly: Analytics – This person reports on any trends and delivers insights based on their review of the data.

Analytics

Analytics Associations Model Metrics

Customer Experience Plays Marketing as a Long Game

.orgSource

FEBRUARY 6, 2023

Marketers are becoming aware of the important links between experience, persuasion, and the bottom line. Customer experience is marketing played as a long game. The distance between great marketing and great customer experience is only as wide as you make it. Focus on the Future Today the emphasis is shifting.

Game

Game Experiment Marketing Gartner

10 Tips to Get Analytically Ready for 2025

Association Analytics

DECEMBER 9, 2024

To make it easier, the experts at A2 came up with 10 practical tips to help your organization become more analytically driven, while maintaining focus on your mission and members. Leverage current interest in AI and analytics to attract volunteers, ride that wave of hype to see what people actually want to know.

Analytics

Analytics Tips Associations Influence

Making the Case for Analytics to Secure Your Slice of the Budget Pie

Association Analytics

SEPTEMBER 27, 2023

Especially in associations, analytics can provide invaluable insights, guiding strategies and shaping outcomes. However, the hurdle remains: how do you convince the powers-that-be to earmark a slice of the budget for analytics? By using analytics, they realize that most of their online course engagement happens in the evenings.

Analytics

Analytics Analysis ROI Associations

Is Your Association Using Data to Increase Event Revenue?

Association Analytics

JUNE 17, 2021

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. Does it fluctuate?

Associations

Associations Data Registration Analytics

Beyond Basic Learning Metrics: Using Analytics to Uncover Insights & Education Gaps

Association Analytics

APRIL 13, 2023

The post Beyond Basic Learning Metrics: Using Analytics to Uncover Insights & Education Gaps appeared first on Association Analytics.

Metrics

Metrics Analytics Education Learning

3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

OCTOBER 17, 2023

Step 2: Utilize Influencer Marketing Influencer marketing wields substantial power, especially when harnessed by nonprofits with a clear mission. For additional insights into how to best work with influencers, download our Influencer Marketing Playbook for Nonprofits. Ever considered Influencer Marketing for your nonprofit?

Social Media

Social Media Media Social Influence

BridgeTECH Preview: Machine Learning for Nonprofit Marketers

NonProfit PRO

JUNE 15, 2023

Emily Courville, of The Humane Society of the United States, will be presenting “Machine Learning for Nonprofit Marketers: Find the Right Constituents and Fuel Your Fundraising” at this year’s inaugural BridgeTECH.

Learning

Learning Marketing United States Nonprofit

Don’t Let Dirty Data Spook You Away From Analytics – 10/31/23

Association Analytics

OCTOBER 16, 2023

The post Don’t Let Dirty Data Spook You Away From Analytics – 10/31/23 appeared first on Association Analytics.

Analytics

Analytics Data Associations Adopt

Embracing Data Analytics to Reinvent Your Content Marketing

Association Analytics

SEPTEMBER 17, 2024

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

Content

Content Analytics Data Marketing

How Market Research Can Keep Your Nonprofit Competitive Amid Declining Donor, Volunteer Support

NonProfit PRO

MARCH 4, 2024

Here are three best practices for conducting market research effectively to help drive impact and take meaningful actions this year.

Research

Research Marketing Support Volunteer

Finding Data Insights: What Would You Do If You Knew?

Association Analytics

SEPTEMBER 15, 2023

And that’s what analytics is all about. Analytics sh. Finding insights and turning them into action is how associations stay relevant and valuable to members.

Data

Data Analytics Associations Action

Get Your Piece of the Pie: Cutting a Slice of the Budget for Analytics

Association Analytics

OCTOBER 14, 2022

The post Get Your Piece of the Pie: Cutting a Slice of the Budget for Analytics appeared first on Association Analytics.

Analytics

Analytics Associations Learning Retention

Beyond Basic Learning Metrics: Using Analytics to Uncover Insights & Education Gaps – 5/17/23

Association Analytics

APRIL 13, 2023

The post Beyond Basic Learning Metrics: Using Analytics to Uncover Insights & Education Gaps – 5/17/23 appeared first on Association Analytics.

Metrics

Metrics Analytics Education Learning

2022: A Year of Investment in Our Association Community

Association Analytics

JANUARY 5, 2023

As we head into 2023 with excitement and enthusiasm, we reflect back fondly on 2022 as a year of important and successful investments from Association Analytics (A2) to the association community covering everything from analytics webinars, industry partnerships, evolving product features, great employees and significant focus on customer success.

Associations

Associations Community Analytics Atlanta

Get Your Piece of the Pie: Cutting a Slice of the Budget for Analytics – 11/2/22

Association Analytics

OCTOBER 14, 2022

The post Get Your Piece of the Pie: Cutting a Slice of the Budget for Analytics – 11/2/22 appeared first on Association Analytics.

Analytics

Analytics Associations Learning Retention

Creating a Better Member Experience

Association Analytics

JANUARY 30, 2023

Data analytics helps you to uncover insights that are otherwise hard to see or understand. Let’s break down several scenarios to show how data analytics can help improve the member experience. Read about AANA’s analytics journey. The post Creating a Better Member Experience appeared first on Association Analytics.

Experiment

Experiment Create Aggregator Retention