How to Manage Google Ads Through a Website Relaunch or Redesign
Whole Whale
AUGUST 26, 2024
Map out new URLs and plan to update ad landing pages Having ads pointing to old, now non-existent URLs (404s) is a violation of Google Ad Grant policy (and a terrible user experience). Use Google Analytics to generate a list of all the Final URLs that are currently being used in your Google Ads account. Test, test, test.
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