Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
Survey existing donors on what compelled them to support you before. Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. Survey existing donors on what spurs them to give quickly when appealed to. Remember your goal is persuading consumers. Apply those lessons.
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