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Analytics Might Not Be In Your Budget – or Need to Be

Nucleus

Making the case for Data Analytics being budget-neutral in Year One At most associations, it is difficult to argue that better information is not a good thing – that better understanding your current members, potential members, and the broader constituency would not benefit the organization.

Analytics 130
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Interview with Shonali Burke: Analytics Tell Stories

Beth's Blog: How Nonprofits Can Use Social Media

Creative Commons Licensed Photo from Flickr by United Nations Photo. The Blue Key site was only launched in December 2010, and its social/digital aspects were relatively new, so there was not a lot of data to base KPIs on. How do you know that Twitter caused the increase in Web site traffic? Why important? What tool did you use?

Analytics 100
professionals

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The Best A/B Testing Tools for Nonprofits

Whole Whale

While you read this someone is on your site getting confused. Integration with existing tools : Choose a platform that integrates seamlessly with current systems for analytics, email marketing, GA4 and donor management. Confusion then leads to anger and anger leads to the darkside (a person not becoming a donor or supporter).

Test 52
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Low-cost A/B Testing Tools & The Demise of Google Optimize

Whole Whale

Let’s take a closer look at the three platforms with Google Analytics integration: AB Tasty, Optimizely, and VWO. This cost, whether for a single license or agency, can be a significant investment for organizations, especially for those in the nonprofit sector.

Test 52
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Search Crystal: My Life Laid Out in Photos On The Web

Beth's Blog: How Nonprofits Can Use Social Media

" Here's how the site defines it: is a search visualization tool that enables you to compare, remix and share results from the best web, image, video, blog, tagging, news engines or RSS feeds. You can embed searchCrystal as a Widget on your site or blog to share personalized crystals with your friends.

Search 50
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The Fantastic Five GIS Tools for Nonprofits

NTEN

Excel Geocoder Membership lists, clients, partners, clinic sites, and any other features or assets have a street address, but to be useful in a mapping tool, you must convert these locations into the real geographic coordinates used by GIS programs. Plug in your clean, formatted addresses, get a free Yahoo or Geocoder.us

Tools 96
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This Month at TechSoup: Sharpen Your Website

Tech Soup

But creating this site affordably, and finding the right tools to build and host it, can be a challenge — especially when you are relying on in-house talent with little or no web-development expertise. Week 5: Metrics and Analytics. But which web analytics tool should you use? Photo: Joe Athialy , CC license.