Connection Cafe

DECEMBER 20, 2018

And the photo that accompanies it?—?big, It allows you to use Google Analytics to see where, exactly, in the donation process your users drop off. Test, Test, Test. Instead, test it. Then test it some more. And when you change something on your site, test it again. bolsters the message.

Websites 37

Websites Donor Test Info 37

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

Screencast 50

Screencast Analytics Measure Web 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2015

It integrates with your social media channels and allows you pre-schedule your message, it integrates with your analytics tools so you can view your metrics, and it even connects with Google Calendar and Evernote and others. You can test it for free for two weeks here. Content Assets: Organizing and Archiving Tools.

Social Media 50

Social Media San Antonio Content Strategy 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Flickr Photo by Metro Transportation Library and Archive. Photo/video Views (optional if I’m testing as content strategy). For example, open-ended questions work, particularly those that allow people to share their knowledge or ones accompanying a good resource link. Let’s take Facebook pages as an example.

Social Media 100

Social Media Strategy Media Social 100

Tech Soup

NOVEMBER 1, 2011

And finally, how long will it take them to crunch the numbers and turn data into knowledge that can drive decisions? Leveraging Free and Simple Tools to Gather and Test Data. The key to success is strategize, test, and optimize. Weeks, if not months. Oy, what a mess! This enables savvy marketers (yes, that includes nonprofits!)

Causes 47

Causes Data Work San Francisco 47

Byte Technology

FEBRUARY 23, 2017

But how do you determine which photos, infographics and the like are garnering the most positive responses to those landing on your WordPress-based pages? Welcome to A/B split testing, a relatively simple process where you can gauge what imagery works best for your users. Some great ones to explore are Nelio A/B and AB Press Optimizer.

WordPress 100

WordPress Test Picture Site 100

Amy Sample Ward

APRIL 27, 2009

Analytics tools. test and teweak. Clicking = good - a change in knowledge doesn’t equal a change in behavior; can you measure that? Fail formally - protesting Wendy’s with a photo sharing with a protest sign but only got a few people doing it, heard so much about how hard it was for people to participate, etc.

Social Media 102

Social Media Map Strategy Media 102