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Automating donor touchpoints, such as pre-scripted acknowledgment letters and prompts for birthday notifications, takes some of the pressure off a fundraiser’s day-to-day so they can focus on one-to-one interaction with high-value donors and personalized communications with major prospects and supporters.
And you would need somebody to answer your customer support calls, and you would need an analytics person to give you a sense of how your business is doing and your reports. And if you took all of the costs of doing that, not just the time, but the money, that’s hundreds of thousands of dollars. That’s really hard.
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