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What's Your Nonprofit's Social Media Measurement Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

Altimeter Report: Social Media Analytics. Jeremiah Owyang from The Altimeter Group along with John Lovett and Eric Peterson both of the Web Analytics Demystified firm have published an open research report that advocates for a standardized framework of the following business objectives and use of metrics to measure them.

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Guest Post: Measuring Social Media with Multichannel Integration and Meaningful Metrics

Connection Cafe

Author: Jordan Viator. Analytics and Measurement Techniques" (free to download) that's chock full of Facebook-specific nonprofit examples, measurement techniques and recommendations on the types of measurement programs organizations should have in place. Our goal was to answer the following questions: 1.

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International Organizations and Social Media: News, Engagement, and Social Data for Policy Change

Beth's Blog: How Nonprofits Can Use Social Media

After completing the course, the students will be doing an internship as part of their field work, being placed in international organizations in the US and other places in the world. They will be placed with organizations working on policies in these areas, many part of large international networks, nonprofits, and government.

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Search: Don't Just Get Found, Find New Ideas

Connection Cafe

Author: Jordan Viator. By focusing on these techniques we feel we can trick search engines into returning our content first when people search for it. The good news is that this approach can likely get you placed well in search engines. Google analytics lets you do this for free once you install it on your web site.

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