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Understanding Digital Tracking

Byte Technology

For instance, a cookie can trace a customer on a site and provide a re-targeting ad later using its data. Every cent that you spend will be able to tell you how your site is being used, who is viewing your content, and the types of inquiries you will be receiving via your website.

Track 246
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How-to: Improve Your Site's Bounce Rate (Intro to Google Analytics Advanced Filtering)

NTEN

If you're in charge of your organization's web analytics, you undoubtedly know about bounce rate -- the measure of visitors who enter your site, say "Enh" (or something ruder), and immediately leave, without viewing any more of your carefully crafted pages. You should set your own metric, based on your overall site traffic.

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2-1-1 Connecting Communities

VisionLink

Right now, many hundreds of call operators across the nation are answering requests for assistance about housing, food, legal issues, family support, health care, jobs and schooling and much more. 2-1-1, the phone number used by millions to access information about community services, is celebrated nation-wide today, February 11th.

Community 238
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74 Free or Low-Cost Tools and Resources for Nonprofits

Nonprofit Tech for Good

Google Analytics :: analytics.google.com. Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. The service provides analytics and easy integration with multiple third-party tools. The buttons are fully customizable and provide social share counts and analytics.

Tools 359
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[Book Interview] Nonprofit Example of Social Media Excellence: The Nature Conservancy

Nonprofit Tech for Good

We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc. Facebook and Flickr have been two of the most useful social media sites. For my role, social media is only about 30% of my job – I manage our paid online advertising strategy, SEO, and web analytics strategy in addition to social media.

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94 Free or Low-Cost Tools and Resources for Nonprofits

Nonprofit Tech for Good

Google Analytics :: analytics.google.com. Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. It is important to note that you must upgrade to Google Analytics 4 by July 1, 2023. The service provides analytics and easy integration with multiple third-party tools.

Tools 352
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Looking Past Vanity Metrics to Actionable Analytics

Forum One

When it comes to presenting your analytics insights to executive leadership whether through a monthly report,an agenda item in a quarterly business review, or in that comprehensive year-end report your job is to help leadership focus on the metrics that best show your organizations impact.

Metrics 40