Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. While this tool is a valuable asset for nonprofits, it shouldn’t be seen as a substitute for human interaction. 2) Automation Did we surprise you with this one?

Tools 359

Tools Fundraising Analytics Analysis 359

.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. Consider this—the typical sales funnel puts a conversation at the end of multiple one-way interactions.

Las Vegas 251

Las Vegas Conversation Cancer Offline 251

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. 3) Monitor your LinkedIn Analytics. and the best way to learn is to spend an hour or so a month studying your analytics. 4) Experiment with LinkedIn Ads (maybe).

Linkedin 359

Linkedin Practice Social Media Sponsor 359

.orgSource

OCTOBER 31, 2023

Leadership, or how to navigate fast-moving digital markets and we’ll be sharing what we learned. Erica Kruse, Director of Education, American Society of Neuroradiology, turned to Attendee Interactive for help. Sponsored by Attendee Interactive Our website looks dated. We wrote two books on Association 4.0

Sponsor 275

Sponsor Associations Law Hype 275

.orgSource

JANUARY 22, 2024

But how do we put the human touch into interactions in a virtual landscape that doesn’t provide emotional cues? Improve communication and collaboration through more productive interactions. Service is a single point on a continuum of interactions that centers around communication and problem-solving.

Life 221

Life Digital Data Skills 221

AccelEvents

JANUARY 20, 2021

When one of the world’s leading digital sales and marketing agencies decided to go virtual they chose Accelevents as the platform that could deliver the goods and then some. Prior to the pandemic, IMPACT hosted in-person events that created buzz and provided education to the marketing and sales community. In-session polls.

Case Study 98

Case Study Virtual Interaction Studies 98

.orgSource

SEPTEMBER 10, 2024

You can view technology as a threat, or you can welcome it as a bridge that connects, empowers, and humanizes interactions. Data analytics and AI chatbots give us the ability to take member support and education to new levels of relevance. Using data analytics and business intelligence you can identify subtle variables in behavior.

Technology 221

Technology Collaboration Associations Interaction 221

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. The road to digital analytics maturity.

Analytics 116

Analytics Digital Tools Measure 116

Qgiv

JANUARY 12, 2022

Once the hallmark of marketing professionals and financial analysts, data analysis has now infiltrated almost all aspects of our life from fitness trackers (got to make sure you get those steps in!) Data analytics for nonprofits is just as valuable … and even more crucial. Email Marketing Metrics. Fundraising Metrics.

Analytics 98

Analytics Data Metrics Rate 98

Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. AI tools and predictive analytics are new. It predicts outcomes and personalizes interactions with prospective donors.

Donation 246

Donation Data Fundraising Analytics 246

Amy Sample Ward

MARCH 5, 2013

I’m honored to be included in a new ebook about marketing, fundraising, and social media. check your website analytics to see which social platforms are sending traffic to your campaign page and follow the links to the people sharing your content. Well, sure – it does happen.

eBook 276

eBook Social Media Campaign Media 276

.orgSource

DECEMBER 11, 2023

If the interaction doesn’t register as positive, you’ve earned a negative due to a missed opportunity. No matter how much marketing techniques evolve, that equation doesn’t change. Helping their clients use cutting-edge marketing tools to better target, segment, and automate communications is HighRoad’s current focus.

Tech 221

Tech Gartner Online Platform 221

M+R

DECEMBER 9, 2022

Note: The purpose of this document is to both outline new Google Analytics 4 (GA4) functionality and develop a set of M+R recommendations. Analytics are an essential tool for digital marketers and there’s a big shift underway as Google Analytics 4 (GA4) is being implemented. Universal Analytics (a.k.a.

Analytics 105

Analytics Google Track Map 105

.orgSource

SEPTEMBER 4, 2024

This interactive session is focused on the cultural impact of AI, leading change, and the tools that can propel your association into the future. Mike Lakas, Senior VP of IT and Operations, American Foundry Society will explain how his organization is Empowering Constituents and Members to Interact with Data.

Ideas 221

Ideas Sponsor Associations Director 221

.orgSource

SEPTEMBER 19, 2023

Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. Our research resulted in two books dedicated to positioning executives for success in digital markets. A contemporary look can be fast-to-market and meet all of the essential needs.

Sponsor 221

Sponsor Associations North America Law 221

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. Prior to the Google Grant application there are a few steps that must be completed first: Make sure you have Google Analytics set up on your website. So what are Google Ad Grants ? Enroll in Google for Nonprofits.

Google 341

Google Grant Guide Nonprofit 341

Association Analytics

SEPTEMBER 22, 2021

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Use your data to find out how your customers interact with the organization and how it changes over time, which can help you understand member journeys.

Aggregator 169

Aggregator Associations Activities Activism 169

Nimble AMS

JULY 22, 2022

This highlights an opportunity for your association to improve your content marketing model and determine the best mix of free, gated, and paid content for your constituents. . Why your association needs to develop a content marketing model. Cons: With ungated content, you’re losing out on user analytics. Paid Content.

Content 122

Content Model Marketing Free 122

Nonprofit Tech for Good

JANUARY 17, 2019

You can set up the posting times by looking at your analytics to see which are the best times to reach your audience. Whether it’s a good Facebook Live or an interactive Instagram Story, there’s always a new way to stay creative. Blend your creative and analytical skills to improve your social presence in 2019!

Calendar 275

Calendar Social Media Content Media 275

.orgSource

DECEMBER 11, 2024

This shift in expectations means that associations need to move from a one-size-fits-all approach to creating tailored interactions at every touchpoint. With advancements in technology, particularly in Artificial Intelligence (AI) and data analytics, associations now have the tools to deliver more personalized, meaningful experiences.

Associations 221

Associations Personal Retention Analytics 221

Bloomerang

JULY 19, 2021

You may think some are more management or marketing strategies. You can’t fundraise effectively without strong management and marketing. Fundraising, marketing, and management must be seamlessly and purposefully integrated. . Mastering relevant content marketing. Mastering an analytic approach to strategy and planning.

Digital 100

Digital Marketing Fundraising Strategy 100

Nonprofit Tech for Good

OCTOBER 17, 2021

Goals can include: Gain insight into donor data through reporting and data analytics. An interactive online community hub – Connect with other nonprofits , review your support case history, learn new features, and discover useful tips and best practices. Enhance online fundraising by offering monthly giving and crowdfunding.

Software 295

Software Fundraising Nonprofit Training 295

Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. Email Marketing: Sent urgent calls to action to their subscriber base, emphasizing the limited one-day window to increase the impact.

Campaign 195

Campaign Google Giving Nonprofit 195

.orgSource

FEBRUARY 5, 2024

It is the product of ongoing research to prepare our clients for success in digital markets. Tracy King, CEO and Chief Learning Strategist at InspirED, always has eyes on the market. So is listening deeply to the market and using MVPs to recalibrate. Statistics and analytics form the basis for decision-making.

Associations 221

Associations Jordan Model Environment 221

AccelEvents

JUNE 21, 2021

Events are a critical part of your marketing strategy. Whether you are using your event marketing funnel to promote brand awareness or to drive more sales to your business, events can be a powerful lead generation tool for marketing campaigns. . Your Event Marketing Funnel. your marketing/brand goals. your KPIs .

Marketing 91

Marketing Registration Map Virtual 91

Cloud 4 Good

SEPTEMBER 8, 2021

Your CRM is a key tool for engagement and can drive your fundraising strategy, moves management, campaign analytics, and operational reporting. A data warehouse is a structured database that supports reporting, segmenting, and analytics needs. Cross Channel Analytics.

Roles 112

Roles Data Strategy Technology 112

Whole Whale

DECEMBER 19, 2024

In digital marketing, there’s a dangerous myth that’s costing organizations millions in misallocated resources. Yet this is exactly what happens in digital marketing when we give all the credit to the last-click before conversion. Traditional analytics might attribute the entire value to that ad. Ridiculous, right?

Metrics 52

Metrics Marketing Analytics Awareness 52

AccelEvents

APRIL 23, 2021

Event marketing strategies to leverage Hybrid events are the need of the modern marketer of today. Event Marketing Plans and Hybrid Events. More event performance data, access to analytics and insights. Therefore, you need to address this while planning marketing ideas for events.

Experiment 98

Experiment Marketing Strategy Virtual 98

.orgSource

SEPTEMBER 5, 2023

Other areas where AI can make an impact are: Meetings and Events—Use predictive analytics to identify which venues will generate the highest number of registrations. Marketing tasks—Send email newsletters, track website traffic, and manage social media campaigns. Or to create FAQs for each of your platforms based on trending inquiries.

Trend 221

Trend Digital Gartner Virtual 221

Nimble AMS

MARCH 30, 2023

A CRM lets you track customer interactions, manage relationships with prospects, and ultimately gives a bird’s eye view of your data. An AMS assists in data management and reporting, optimizing sales and marketing efforts, and streamlining member payments and e-commerce initiatives. Become data-driven.

Associations 135

Associations Software Difference ROI 135

Byte Technology

AUGUST 19, 2021

You might have heard that using Google Analytics can give you many essential insights you desire. By using Google Tag Manager (GTM), tagging your website, and using Google Analytics, you will collect plenty of helpful information to understand what your customers are seeking on your website. . This is true. How do Tags work?

Tag 130

Tag Google Management Websites 130

Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. The post Create a Winning New Member Strategy in 3 Easy Steps appeared first on Association Analytics.

Create 169

Create Strategy Associations Registration 169

Whole Whale

OCTOBER 2, 2024

Google Analytics 4 (GA4) is a powerful tool for monitoring and analyzing your website data. Defining Active Users in Google Analytics 4 In GA4, active users represent the number of unique users who had an engaged session on your website or app within a specified time frame, such as the last 28 days.

Activism 98

Activism Active Activities Difference 98

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. We understand how marketing and technology go hand-in-hand, and throughout this guide, we will focus on how to apply nonprofit marketing best practices using your organizations technology.

Marketing 52

Marketing Guide Nonprofit Social Media 52

Association Analytics

MARCH 14, 2022

Start with a Modeling Workshop and invite subject matter experts from your organization who interact with your members (e.g. membership, philanthropy, finance, marketing, events). Eventually, you can include data that is harder to access like social media interactions or vendor-managed data sources. Use data to calculate.

Model 169

Model Aggregator Registration Activities 169

AccelEvents

APRIL 23, 2021

Event marketing strategies to leverage Hybrid events are the need of the modern marketer of today. Event Marketing Plans and Hybrid Events. More event performance data, access to analytics and insights. Therefore, you need to address this while planning marketing ideas for events.

Experiment 90

Experiment Marketing Strategy Virtual 90

.orgSource

MAY 6, 2024

To maintain market share, keeping systems up-to-date and customer-friendly is critical. Technology/Systems Current systems and how they interact User satisfaction Customer satisfaction Efficiency 8. An assessment can identify where fixes are needed. Be Yourself Every group has unique needs and goals.

Technology 221

Technology Attitude Evaluation Digital 221