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Social Media Analytics: The Basics

NonProfit Hub

If you really want to get the most out of socials, interpreting your analytics and using them to your advantage is key. . Engagement rate is the ratio of total impressions versus total engagements. Where are my analytics located? On Facebook , your analytics tab is actually named “Insights.” Congratulations! Post times.

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Digital Fundraising for Nonprofits: 6 Key Strategies

Nonprofits Source

Optimize your web design Your website is likely the first place that prospective donors will turn to for more information about your organization and cause. Your website builder allows you to reorganize your navigation interface, add essential information, and brand your site to your nonprofit.

Digital 52
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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

Mastering an analytic approach to strategy and planning. Because of its pivotal role in communicating your vision, mission, and values, your website should be well designed, informative, useful, and fully integrated with your online fundraising and CRM platforms whenever possible. . Mastering relevant content marketing.

Strategy 143
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Does Your Nonprofit Need a Website Revamp? How to Tell

Top Nonprofits

They see the information about a gala event that your organization is hosting at the local aquarium. When your nonprofit’s website content is out of date, your audience won’t be able to find the information they need to get involved. Make sure your donation form is updated with the latest, most relevant campaign information.

Websites 115
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Digital Marketing Plan For Nonprofits: The Definitive Guide (2017)

Nonprofits Source

As it turns out, people are 7 times more likely to visit a nonprofit’s website in a search result then they are through social media. On average, visits from social media represent 6.92% ( 65.33% of which is driven by Facebook ) of all traffic to nonprofit websites compared to 47.09% from organic search. Cost Per Impression (CPM).

Digital 111
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5 Technology Tips for Increasing Matching Gift Revenue

DNL OmniMedia

And for those who were already going to make a gift, matching gift information can drive them to secure a corporate donation from their employer. Luckily, you can easily optimize your site for matching gift promotion by incorporating relevant information in the following key locations: Dedicated matching gift web page. Match ratios.

Gift 52
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5 Peer-to-Peer Fundraising Tips for Millennial Audiences

Achieve

After all, this is your opportunity to connect with people who relate to your cause, but any excess information will distract your prospects from the task at hand: donating. . You’ll want to limit the number of fields to capture only the essential information, such as the donor’s name, contact information, and payment details.