Nonprofits Source

FEBRUARY 25, 2017

How to set up Google Analytics. Too much information with no sense of strategic direction will lead your marketing nowhere. Having access to this information is more of a burden than one might think, forcing difficult decisions. Prove return on investment (ROI) of your marketing activities. In many respects I still do.

Content 40

Content Leadership Marketing Files 40

Bloomerang

JULY 20, 2023

Capture donor information in your donor database. When donors give online, you can capture their personal information and save it to your donor database. You can then leverage this information to build relationships with these donors and encourage future donations. These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio.

Ideas 81

Ideas Online Fundraising Tips 81

CauseVox

JUNE 1, 2021

Our brains are wired for visual information; people process images 60,000 times faster than words. Peer-to-peer (p2p) is one of the best and fastest growing fundraising mechanisms with an even better ROI. For more information on how to best leverage and market your content, check this out. Consider this. spamming) their inbox.

Websites 52

Websites Fundraising Site Create 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Measuring engagement in social media as part of an ROI process is tricky, if not a bit controversial. If not, why?

Metrics 50

Metrics ROI Measure Content 50

Qgiv

JULY 21, 2022

Remember, it’s not always about the ROI. However, if your digital program is maintaining a healthy ROI, the core theory applies: increased website traffic will lead to increased online revenue. You might collect contact information and record donation histories. Remove unnecessary or harmful information.

Channel 59

Channel Marketing Fundraising Mail 59

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. UPDATE: The presentation slides and wikispace is here.

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

I've been trying to collect screen captures and stories about nonprofit web analytics for a screencast on Google Analytics for NTEN. Ah, my screencast script on google analytics completely ignores social media and only focuses on web sites. I agree, but is a ratio the best number? via Kevin Gamble (see larger here ).

Measure 50

Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

I'm thinking about writing the description for the WeAreMedia Module 6: Considering the ROI for this week. " I think this statement still holds true, although with more people thinking about ROI and Social Media, practice is evolving. Last year, I had a ratio of 1.4 My blog is worth $314,448.78. How much is your blog worth?

Reflection 50

Reflection Measure Technorati ROI 50