Association Analytics

NOVEMBER 16, 2021

The team at Association Analytics often hears questions like, What exactly is data analytics? What’s the difference between analytics and reporting? First: Reporting vs. Analytics. Reports share information on what has already happened in your business in an organized, straightforward format. Why is it important?

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Nonprofit Tech for Good

APRIL 2, 2023

ChatGPT is a powerful online tool that uses artificial intelligence and machine learning to process and respond to user queries. ChatGPT may prompt you for more context, so providing as much detail as possible will help with the copywriting process and save you valuable time.

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Association Analytics

AUGUST 15, 2022

And while it’s great for specific uses in day-to-day operations like transactional, process renewals or course payments, it can’t help you answer complex questions (see our previous blog, Your AMS Wasn’t Designed for That ). Using data from your AMS, analytics will help you answer these more complex questions. Why analytics?

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Association Analytics

SEPTEMBER 27, 2023

Especially in associations, analytics can provide invaluable insights, guiding strategies and shaping outcomes. However, the hurdle remains: how do you convince the powers-that-be to earmark a slice of the budget for analytics? However, the trick is to shift the conversation from the process to the outcomes.

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Association Analytics

DECEMBER 9, 2024

To make it easier, the experts at A2 came up with 10 practical tips to help your organization become more analytically driven, while maintaining focus on your mission and members. Sharing is Caring A key element for building a data-informed association is common access to data, and a common language.

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Analytics Tips Associations Influence 169

Association Analytics

SEPTEMBER 13, 2023

By harnessing the power of learning analytics, decision-makers can gain valuable insights into learner behavior, course effectiveness, and overall program success. Let’s dive into how learning analytics can drive engagement, improve course completion rates, identify gaps in learning programs, and optimize the learning experience.

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Nonprofit Tech for Good

DECEMBER 13, 2021

Here’s the good news: with preparation and a pulse on the right data and information, it is possible to get a handle on the task and get a big picture of your organization’s needs. Below is a list of processes and procedures you can take to prepare yourself and your organization to start your website build or redesign on a solid footing.

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Association Analytics

JANUARY 30, 2023

Data analytics helps you to uncover insights that are otherwise hard to see or understand. Let’s break down several scenarios to show how data analytics can help improve the member experience. Read about AANA’s analytics journey.

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Association Analytics

APRIL 11, 2023

Making technology or process changes in the workplace is hard work. User adoption is the experience employees go through when using new technology or following new processes with existing technology. Select Your Data Advocates For some organizations, the data advocate selection process might be organic. It takes time.

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Association Analytics

MARCH 16, 2023

In today’s world, there are plenty of tech options, processes, and formulas to implement and manage data. Tech & Infrastructure Ask all of your departments about the platforms and processes they currently use to collect data and whether or not the current infrastructure is set up to meet their needs.

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Nonprofit Tech for Good

OCTOBER 17, 2023

Tools like Canva and Adobe Spark offer free templates and editing options to make this process easier. Regular updates keep your audience engaged and informed about your activities. Incorporating trackable links to your organization’s website through social media analytics platforms is another essential practice.

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Nimble AMS

DECEMBER 27, 2022

Not every organization that uses business analytics must be a for-profit company. Professional societies, trade associations, and nonprofit groups can all use analytics tools to improve their staff operations, reach more members and non-members, and make meaningful progress toward their mission and goals. .

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Analytics Associations Business Software 128

The MatrixFiles

JANUARY 2, 2024

The process includes making a list of your regrets, picking the one thing that bugs you the most, and then focusing on just that in the new year. Meet with your membership database and marketing team to map the member join process and map the journey. Look at your Google Analytics to see where traffic is going and where it’s not going.

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Nonprofit Tech for Good

FEBRUARY 6, 2022

Almost all organizations produce some sort of annual financial reporting, but it’s may not always be public information. Donors, grantors, and foundations look to these watchdogs to help them make informed choices about their donations and ensure they’re supporting an organization that is fiscally responsible.

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Nimble AMS

JANUARY 29, 2022

Here’s a look at just who benefits from predictive analytics at associations. Recently, I wrote about predictive analytics and artificial intelligence (AI) for associations. Specifically, I looked at: Why it’s time to get started with predictive analytics and AI. What predictive analytics and AI can do for your organization.

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Nonprofit Tech for Good

NOVEMBER 3, 2023

Personalization requires a process that allows your team to implement and learn from the data that you’ll collect. It means having a process and platform that allows you to record those preferences and then action them. Don’t be afraid to ask them for this information if you can’t collect it with your analytics tools.

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Nimble AMS

JANUARY 7, 2022

You’ve heard about artificial intelligence and predictive analytics, but do you know how they can help your association? . Here are six practical examples of how AI and predictive analytics technologies can help your organization work smarter and faster. predictive analytics to determine which event locations?will information?that

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Analytics Associations Registration Retention 129

Association Analytics

AUGUST 14, 2023

Prompt engineering is the process of crafting specific prompts – including data input, queries, and/or searches – and entering them into the AI tool to get an answer. As previously mentioned, the more detailed information you put into the system, the better results you’ll get.

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Nonprofit Tech for Good

APRIL 21, 2024

8 AI Concepts and Terminology Artificial Intelligence (AI): The simulation of human intelligence processes by machines, especially computer systems. Natural Language Processing (NLP): The ability of machines to understand, interpret, and generate human language.

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Technique Nonprofit Language Brain 243

Nonprofit Tech for Good

MAY 16, 2024

AI tools and predictive analytics are new. Nonprofits are no longer limited by manual processes. Predictive analytics helps organizations expect donor behavior. For instance, Keela’s Smart Asks for Donation tool offers advanced features designed to leverage data analytics for personalized donation requests.

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.orgSource

DECEMBER 18, 2023

Confirmation bias is the tendency to place the greatest value on information that supports your pre-existing beliefs. Anchoring bias makes people rely too heavily on the first bit of information they receive. Machine Learning, predictive modeling, and natural language processing are a few of the ways AI makes data more meaningful.

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Association Analytics

OCTOBER 7, 2024

A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this. During the webinar, Association Analytics VP of Strategy and Solutions Bill Conforti emphasized, “We’re talking more about like communications, right?

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Content Marketing Data Strategy 169

Association Analytics

JULY 22, 2021

At Association Analytics, we sometimes hear concerns about data quality in the context of associations starting their journey into analytics. Spoiler alert – we’ve never encountered an association database that wasn’t in good enough shape to start performing analytics. You can even start with data analytics.

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Data Analytics Associations Registration 169

Nonprofit Tech for Good

MAY 18, 2020

Each month, thousands of people see COPD Foundation’s Google Ads and click through to their website, where they receive valuable information. Informing and educating the public by attracting new visitors to blog posts, videos, and PDF resources. In addition, hundreds of people complete the online screening. . Google Grant Eligibility.

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Nonprofit Tech for Good

JANUARY 10, 2022

Building a donor base or subscriber base by collecting contact information from those subscribing to newsletters, white papers, and other resources that you make available. Educating the Public and Advocating about issues and informing the public about issue areas. These include: Encouraging donations from donors and potential donors.

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.orgSource

DECEMBER 17, 2024

It can even understand written feedback and questions from members, thanks to its ability to process human language. Predictive Analytics for Anticipating Member Needs : With AIs predictive analytics, associations can anticipate what content, events, or services members might be interested in based on their past behavior.

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Personal Associations Retention Analytics 221

M+R

DECEMBER 9, 2022

Note: The purpose of this document is to both outline new Google Analytics 4 (GA4) functionality and develop a set of M+R recommendations. Analytics are an essential tool for digital marketers and there’s a big shift underway as Google Analytics 4 (GA4) is being implemented. Universal Analytics (a.k.a. Recommended Events.

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Association Analytics

JUNE 21, 2023

With a modern ecosystem, your association can start by separating out analytical data from transactional data. 8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members. And of course, make it easy!

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Associations Challenge Data Taxonomy 319

Nonprofit Tech for Good

MAY 14, 2023

Nonprofits are well familiar with Google Analytics, Google Ads, and Google Business Profiles, but most do not know the basics of Bing Webmaster Tools, Microsoft Ads, and Bing Places. 1) Bing Webmaster Tools Bing Webmaster Tools provide analytics about your website traffic and tools to improve your search results in Bing.

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Tools Grant Google Search 239

Association Analytics

MARCH 1, 2023

Doing More With Less It may sound counterintuitive, but there’s no better time to set up systems and processes than in a down economy. Invest now and you’ll save your team time and effort in the long run A few questions to consider include: Where can you automate processes? Plus, your future self/team will thank you.

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Nonprofit Tech for Good

SEPTEMBER 5, 2023

This article delves into the intricate process of crafting a nonprofit digital strategy, harnessing the capabilities of ChatGPT , while closely aligning with The International Social Impact Institute ® ‘s (The ISII) Digital Strategy Framework. With ChatGPT’s analytical prowess, the process can be augmented.

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Association Analytics

JULY 11, 2022

LMS, Events, Marketing Automation, Community) to provide analytical insights that can drive strategic priorities like member engagement, non-dues revenue and member retention. Association professionals know how important data analytics is now. The post Your AMS Wasn’t Designed For That appeared first on Association Analytics.

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Design Analytics Associations Aggregator 169

Whole Whale

OCTOBER 9, 2024

Google Analytics 4 (GA4) introduces a new approach to data analysis, providing enhanced features for explorations and reporting. This guide will walk you through using the date range tool in GA4’s explorations and reporting functionalities, ensuring you can harness the full potential of your analytics data.

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.orgSource

JANUARY 22, 2024

Digital empathy brings soft skills like compassion, respect, thoughtfulness, and kindness into technology and the design process. Associations have always had more information about their members than most businesses can collect about their customers. Prioritize information that is actionable and will lead to specific outcomes.

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.orgSource

OCTOBER 31, 2023

What can we do to ensure we maintain their trust as the best source for information? Get acquainted with customer analytics, a process that provides more accurate insight into what your members really want. Use revenue, retention, renewal, learning, event, and behavioral data to unlock hidden information.

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.orgSource

JULY 25, 2023

The process of seeding communications to put them in the right hands is tedious and slightly opaque. Up Your SEO Advantage “Ranking high in the search process can be a significant challenge,” Amy advised. Granted, without any information beyond what it could find in its electronic domain, the results were basic. Social media.

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Nonprofit Tech for Good

MARCH 5, 2022

This webinar will provide you an overview of Google Ad Grants program and will guide you through important areas such eligibility requirements, potential uses of Google Ad Grants, the application process, and how to remain compliant in the program month after month. How to use Google Analytics and Google Ads to track your ad effectiveness. <<

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