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Making the Case for Analytics to Secure Your Slice of the Budget Pie

Association Analytics

Especially in associations, analytics can provide invaluable insights, guiding strategies and shaping outcomes. However, the hurdle remains: how do you convince the powers-that-be to earmark a slice of the budget for analytics? By using analytics, they realize that most of their online course engagement happens in the evenings.

Analytics 169
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Build a Marketing Dream Team—Welcome AI

.orgSource

Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs. Supercharge SWOT Analytics “There are so many marketing tasks where AI can take up the drudgery and open space for more creative pursuits. I would read through your website carefully and take notes on the information I find.

Team 221
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4 Ways to Expand the Value of Your AMS with Analytics

Association Analytics

Your AMS focuses more on current and past data, however with analytics, you can use this data, and data from your other source systems, to be more forward-thinking. Using data from your AMS, analytics will help you answer these more complex questions. Why analytics? People often confuse reporting and analytics.

Analytics 169
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Make the Champion Disruptor Your Catalyst for Change—Use AI to Drive Transformation

.orgSource

Here are several examples of how AI can be integrated into transformation initiatives. Then going a step further, AI can evaluate that information and make recommendations for addressing the shortfalls. AI streamlines training by allowing employees to move through information at their own pace. We can choose our approach.

Change 221
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Integration: The Ultimate Solution for Nonprofit Data Silos

sgEngage

Let’s take a look at how these organizations and other nonprofits can overcome data silos with integration. Restricted research: Inconsistent data restricts healthcare teams’ ability to perform meaningful research and problem-solve. Data integration allows nonprofit healthcare organizations to: Exchange data at a faster rate.

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Who Analyzes the Analytics? (It’s us. We do.)

M+R

Note: The purpose of this document is to both outline new Google Analytics 4 (GA4) functionality and develop a set of M+R recommendations. Analytics are an essential tool for digital marketers and there’s a big shift underway as Google Analytics 4 (GA4) is being implemented. Universal Analytics (a.k.a. Recommended Events.

Analytics 105
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Study the Data, But Eat the Cake—Put the Human Factor Forward

.orgSource

Confirmation bias is the tendency to place the greatest value on information that supports your pre-existing beliefs. Anchoring bias makes people rely too heavily on the first bit of information they receive. AI-powered analytics handle large volumes of data efficiently. You saw the word SALE and bought the overpriced widget.

Data 221