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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. We’ll get to that next.

Donor 274
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More fundraising software = more data headaches

3rd Sector Labs

All that, and we aren’t touching on the implications of accounting, systems integrations, data warehousing, ad hoc databases, and search. What we do know is that we are using more fundraising technology – software, databases, third party systems, analytics tools – than ever before. We don’t know our data.

Software 161
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5 Tips for the Perfect Online Donation Form

Connection Cafe

It’s not a complete form, but it engages their users in a concrete activity right away: (We’ll talk more about usability testing and analytics later, but suffice to say they play a big part here. Side note: This fit of charity is why your organization needs to invest in search engine optimization and Google Ad Grants for Nonprofits.

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Quick Troubleshooting Guide for Google Ad Grant Management

sgEngage

Low search volume. Alternatively, you might’ve picked countless keywords with low search volume. However, not very many people will search those terms and encounter those ads. Here, you’ll see if people actually search those terms and can find related keywords they also search for. Ad extensions.

Grant 75
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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

There’s a steep learning curve to Facebook Ads and to improve you’ll need to experiment and track your results in Google Analytics. If yes, set up your new Fan Subscription service (add your banking info, set your supporter benefits, and set your monthly donation amount). 7) Utilize Facebook Messenger.

Facebook 364
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How To Create A High Performing Donation Form

Allegiance Group

These findings have been thoroughly tested in behavioral economics and through our case studies. If you don’t have a plan for that info, don’t include the field. You can also capture these errors in your Google Analytics account. Various websites offer tools to test your page load time. Enter your best gift.”

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The Nonprofit Guide to Optimizing Website Traffic for Maximum Impact

The Modern Nonprofit

Organic traffic refers to visitors who find your website via unpaid search results, mainly through search engines like Google. Unlike paid traffic from ads, organic traffic comes from people organically discovering your content while searching for information online. Most people trust organic search results more than paid ads.