The PREP Method of Design: Start with the Right Questions to Appeal to the Right Audience
NTEN
JULY 28, 2010
Since we are a culture of acronyms, I fondly call it the “PREP” method: Plan – Research – Execute – Proact. (I Analyze any prior web traffic : If you use Google Analytics or another tool, look and see where your site traffic is going. Check back with your analytics to see where people are dropping off and where they're aggregating.
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