Connection Cafe

DECEMBER 20, 2018

Don’t ask for more info than you need. A multi-step donation process means having multiple pages: one for the donor’s basic contact info, another step for their payment info, another step for donation amount and type, etc. It allows you to use Google Analytics to see where, exactly, in the donation process your users drop off.

Websites 37

Websites Donor Test Info 37

Byte Technology

FEBRUARY 23, 2017

Welcome to A/B split testing, a relatively simple process where you can gauge what imagery works best for your users. Here you’ll find the basic info you want, essentially which image received the most clicks etc. Once you feel you’ve digested the data presented, uncheck the box to deactivate the A/B test.

WordPress 100

WordPress Test Picture Site 100

Amy Sample Ward

APRIL 27, 2009

Analytics tools. Qui - for clients that are larger, we set up media citation reports (like a word doc with titles and links and relevant info about the mentions and how they should respond). test and teweak. Clicking = good - a change in knowledge doesn’t equal a change in behavior; can you measure that?

Social Media 102

Social Media Map Strategy Media 102

EveryAction

APRIL 13, 2023

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good.  Testing—and reporting back on those tests—will help you develop a stronger program overall.

Volunteer 177

Volunteer Experiment Build Nonprofit 177