Using Metrics To Harvest Insights About Your Social Media Strategy
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 16, 2009
The tools include Google Analytics, PostRank, Feedburner, and others. I track two hard data points: RSS subscriber growth over time as well as the feed delivery stats (email versus reader). Hard Data Points: Look at the Feed Subscribers trends from Feedburner and Unique Visitors Trends from Google Analytics.
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