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How Successful Nonprofits Invest, and Reinvest, in their Online Presence

Nonprofit Tech for Good

A few years ago, Hunger Solutions New York (HSNY) targeted service providers as their primary audience. HSNY’s website now also targets individuals looking for hunger-relief services for themselves and their families, and offers content that reflects this shift, such as a SNAP pre-screening tool. The web is always changing.

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Maximizing Impact and Visibility with Google Ad Grants for Nonprofit Growth

sgEngage

Good: “Help fight hunger in your community! An example would be using Google Analytics to track donations or sign-ups and adjust targeting to focus on effective audiences. For example, a food bank might use keywords such as local food donations, volunteer opportunities near me, and community food pantry. Click here to give.”

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Great reads from around the web on June 15th

Amy Sample Ward

Semphonic Web Analytics Consulting: The X Change Non-Profit Analytics Challenge – "The Non-Profit Analytics Challenge is a rare opportunity for the brightest analysts in the digital measurement field to collaborate & assist non-profit organizations to optimize their websites.

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News In Brief: Blackbaud, RKD, Moore

The NonProfit Times

The collaboration will focus on multichannel fundraising strategies and advanced analytics to drive long-term net revenue growth and support Feed the Childrens commitment to ending childhood hunger. Millions of children are experiencing hunger here in the U.S. From a humble beginning in a rowhouse in Washington, D.C.

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Zoetica Salon Summary: Feeding America’s Social Media Measurement Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Feeding America is the nation’s leading hunger organization with a network of over 200 food banks serving 37 million Americans struggling with hunger. “ For example, during Hunger Action Month in September, Feeding America created a tab on their Facebook page where people could share a different action every day.

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Where to Go When You Need to Know (If Your Site Works): Web Analytics Extravaganza

NTEN

Based on the response to a couple of how-to articles about Google Analytics I've posted to the NTEN blog recently , we know there's a hunger for more information about how to understand what's going on with your organization's web site. . Web Analytics 101: The Basics (September 9th). Tags: NPTech NTEN web analytics.

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Read all about it: The 2021 M+R Benchmarks Study is here

M+R

Here: Nonprofits working to alleviate Hunger and Poverty reported a 173% increase in online revenue. Related Links: Google Analytics and Benchmarks: What you need to know. Online revenue for nonprofits increased by 32% in 2020. This is extraordinary growth, and a sign of just how many people devoted themselves to doing good in 2020.

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