Whole Whale

OCTOBER 9, 2024

Google Analytics 4 (GA4) introduces a new approach to data analysis, providing enhanced features for explorations and reporting. This guide will walk you through using the date range tool in GA4’s explorations and reporting functionalities, ensuring you can harness the full potential of your analytics data.

Analytics 98

Analytics Google Comparison Time 98

NetWits

MAY 26, 2011

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?&#. Google Analytics Dashboard.

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Report Web Comparison Analytics 251

Whole Whale

JULY 30, 2024

Step 1: Ensure Proper GA4 Installation GA4 is Google’s newest iteration of the Google Analytics platform. It is a robust system that provides long-term flexibility for marketers and Google alike, while future-proofing itself to comply with increasingly strict (and important) privacy regulations.

Analytics 96

Analytics Google Campaign Data 96

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” do not have e-commerce tracking set up in their Google Analytics accounts.

Analytics 100

Analytics Google Digital Marketing 100

M+R

APRIL 16, 2024

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA?

Benchmark 75

Benchmark Analytics Google Comparison 75

NetWits

JULY 10, 2012

4) Measure and Analyze - Google Analytics. Google Analytics is free. Once you’ve got the basic setup done look into using Google Analytics to track campaigns. You’ll have real web metrics to back up your work. Spend most of your time and energy on that. 5) Monitor the Social Web.

Social Media 251

Social Media Media Social Slides 251

Qgiv

JANUARY 12, 2022

Data analytics for nonprofits is just as valuable … and even more crucial. To get started, let’s go over some of the types of metrics your nonprofits can track: Types of Data Analytics for Nonprofits. Fundraising Metrics. One of the most crucial data sets to keep an eye on are your fundraising metrics.

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Analytics Data Metrics Rate 98

Tech Soup

SEPTEMBER 2, 2022

Google Analytics (GA) is a free tool that shows you how people are using your website or app. In this post, you'll find step-by-step instructions to connect your site to GA and some suggestions for a few metrics to track that will provide insights into your site activity.

Analytics 75

Analytics Google Instruction Instructional 75

NTEN

NOVEMBER 6, 2014

Your guide to bringing fuzzy metrics into focus. The good news is that we can now use a free tool like Google Analytics to identify some markers of increased “awareness”. analytics Data google analytics' The good news is that we can now use a free tool like Google Analytics to identify some markers of increased “awareness”.

Analytics 87

Analytics Awareness Measure Websites 87

Association Analytics

AUGUST 7, 2024

It involves: Defining What to Measure: Identify the specific metrics that align with your strategic goals. It’s important to tailor your metrics and dashboards to meet their needs. Conditional formatting can be used in Excel or Google Sheets to change the appearance of cells in a range based on your specified conditions.

Track 169

Track Associations Report Metrics 169

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. The road to digital analytics maturity.

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Analytics Digital Tools Measure 118

Bloomerang

AUGUST 16, 2021

Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning. Here are some of the questions you might ask in order to understand what metrics to track: . Let’s say you’re a food bank.

Analytics 125

Analytics Strategy Fundraising Benchmark 125

NTEN

AUGUST 31, 2010

If you're in charge of your organization's web analytics, you undoubtedly know about bounce rate -- the measure of visitors who enter your site, say "Enh" (or something ruder), and immediately leave, without viewing any more of your carefully crafted pages. You should set your own metric, based on your overall site traffic.

Rate 84

Rate Analytics Site Google 84

Care2

APRIL 6, 2014

If your organization is struggling to find the right analytic tools to track your website traffic, social media presence, and how your reports, campaigns, or infographics perform across the web, check out this list of 5 helpful analytic tools. Google Analytics Report with Visually. Google Analytics Report with Visually.

Analytics 71

Analytics Track Metrics Tools 71

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

It isn’t all private or all public – it’s a continuum. Facebook’s new changes (and Google +) gives us a couple of shades of gray. You need to think about what you’re sharing and who you are sharing with. Facebook Rolls Out New Metric: People Talking About. What Are You Sharing?

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Metrics Facebook People Change 131

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

Alex Abelin: Google + for Nonprofits. Does Google + have the potential to be a valuable platform for nonprofits or is it just another shiny object to distract nonprofits? Should your nonprofit do more than simply set up a presence on Google + and not invest any more time? Become Familiar with the Google + Landscape.

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Google Time Nonprofit Blogger 99

Care2

JANUARY 7, 2013

Here’s some great content metrics that strategist Jay Baer highlighted on his blog (thanks for the recommendation Beth Kanter ) which nonprofits can utilize. This one is pretty basic but nonetheless it’s a good reminder to make sure you are at consistently looking at website analytics through Google Analytics, Ominture , etc.

Metrics 71

Metrics Content Track Analytics 71

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. The tools include Google Analytics, PostRank, Feedburner, and others.

Metrics 81

Metrics Social Media Strategy RSS 81

Amy Sample Ward

MAY 4, 2011

Metrics Tracking template! Analytics and Metrics. Here are some of the resources to help get Google Analytics set up elsewhere and make the most of it: [link]. Here are some of the resources to help get Google Analytics set up elsewhere and make the most of it: [link]. Content Mapping template!

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Lecture Storytelling Data Strategy 137

Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. So now, finally, we get to the metrics. By charting out the problems, strategies, benefits, and values first, we give ourselves a better picture to pull out metrics.

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ROI Case Study Metrics Student 135

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?” 3) Applause Rate: I think arts organizations might like this metric!

Metrics 96

Metrics Facebook Data Social 96

Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Getting setup with a GA4 property that pulls in data has been a smooth process for us and remains as simple as it was with Universal Analytics.

Analytics 52

Analytics Google Story University 52

Amy Sample Ward

OCTOBER 18, 2011

. —– Whether your organization has had a presence on Facebook for years or just days—or you’re considering starting now—trying to follow along with all the changes to functionality, options, and analytics is incredibly overwhelming. This increased activity in a public channel is increasing search results on Google too.

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Facebook Change Tutorial Plugin 196

Connection Cafe

APRIL 29, 2011

This post is the first in a monthly series about Google Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from Google that you can add to your site to give you information about how people are coming to your website and how they behave when they get there. You can look at.

Analytics 54

Analytics Google Metrics Rate 54

Candid

APRIL 13, 2021

Google has emerged as one of the most influential and powerful organizations of our time. Starting out as one of many search engines, Google has since branched out into software, mobile devices, and other technology ventures. . Eligible charitable organizations apply to Google to receive $10,000 a month to use on Google Ads.

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Google Grant Problem Awareness 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

Measurement tools or perhaps more accurately, social analytics tools collect that data. Social media metrics mavens know that both qualitative and quantitative data is needed. If you are measuring reach, engagement or action, you’ll need an analytics tool. The problem is that data everywhere! One place to look).

Measure 118

Measure Social Media Tools Media 118

Care2

JANUARY 6, 2009

In part 1 of this series, we discussed how to correctly install your Google Analytics. This is the most important part of your web analytics. Google Analytics has proven particularly helpful for content-based sites and commerce sites. Which metrics will help you achieve it? Average time on site.

Analytics 54

Analytics Google Websites Metrics 54

Whole Whale

OCTOBER 2, 2024

Google Analytics 4 (GA4) is a powerful tool for monitoring and analyzing your website data. Defining Active Users in Google Analytics 4 In GA4, active users represent the number of unique users who had an engaged session on your website or app within a specified time frame, such as the last 28 days.

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Active Activities Activism Difference 98

Amy Sample Ward

JULY 29, 2011

You can use RSS to subscribe to searches on Twitter even without an account, set up Google Alerts to receive notifications via RSS or email when your station, reporters, segments or programs are mentioned online, and track the blogosphere for people talking about your content. Metrics Template. Google Analytics for Facebook Pages.

Social Media 178

Social Media Public Media Community 178

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2007

I'm prepping for tomorrow's Introduction to Analytics with Idealware and Laura Quinn. I just noticed via the Google Analytics blog and a tip in comment from one of my readers , Kaj -- there are some recent YouTube videos of Avinash Kaushik Google Analytics Evangelist presenting a seminar on Google Analytics.

YouTube 50

YouTube Analytics Google Video 50

Allegiance Group

FEBRUARY 27, 2024

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information.

Analytics 52

Analytics Google Fundraising Track 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 30, 2010

A couple years ago, I made a screencast about Google Analytics for Nonprofits. Over the years, I've been able to rub elbows with metrics geeks, even to pretend to be one at the 2008 E-Metrics Summit in DC. Sean Power is a metrics geek but one who understands what it is like to walk in nonprofit shoes.

Analytics 81

Analytics Voice Associations Web 81

NTEN

NOVEMBER 8, 2011

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics.

Metrics 78

Metrics Communication Widget Social Media 78

Whole Whale

DECEMBER 19, 2024

Real-World Example: A donor makes a $100 contribution after clicking a Google Ad. Traditional analytics might attribute the entire value to that ad. Value Every Stage Assign appropriate credit to awareness activities Measure engagement metrics Track time-to-conversion Consider assisted conversions 3.

Metrics 52

Metrics Marketing Analytics Awareness 52

Whole Whale

JULY 30, 2024

Step 1: Ensure Proper GA4 Installation GA4 is Google’s newest iteration of the Google Analytics platform. It is a robust system that provides long-term flexibility for marketers and Google alike, while future-proofing itself to comply with increasingly strict (and important) privacy regulations.

Analytics 52

Analytics Google Campaign Data 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 31, 2013

But, the Luis Chabolla and Kim East were ready now to customized an Excel Spreadsheet to serve as their reporting dashboard. (See See above).

Social Media 114

Social Media Metrics Media Chart 114

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. The human brain is the best analytics tool. For example, look at your Google Analytics to give you an understanding of your website traffic and referrals. Why is Social Media Data Important? Is it through online ads?

Social Media 77

Social Media Metrics Media Social 77