Analytics Google Info Search 
TechImpact
MARCH 25, 2014
Image courtesy of Info Trust LLC. Having a tough time tracking the analytic behind your last fundraising campaign? Nonprofits know it’s a good idea to track their analytic, but its the next step they often have trouble with, knowing what to look for in those numbers and how to make sense of them. You’re not alone.
Nonprofit Tech for Good
MAY 13, 2022
Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. We’re getting into optional territory now.
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M+R
APRIL 24, 2024
While search remains the most reliable platforms, nonprofits are experimenting with connected TV, digital audio, and other emerging channels. PLUS: we’ll help you make sure you don’t lose access to data as Google ends support for Universal Analytics. Keep your eyes out for more info about our mid-summer launch!
Whole Whale
JUNE 21, 2023
Many analytics platforms like Google Analytics, Facebook Web Insights, LinkedIn Website demographics and others show aggregated and anonymized data of website users. Connects the data in Google Analytics network reports with third-party databases of company information.
NTEN
JANUARY 25, 2013
You probably already know that Google Grants gives out free AdWords accounts to nonprofits. With an account, if somebody searches for info on, say "polar bears" -- and your organization is trying to ensure there's an ice cap left for them to do polar bear-y things on -- you can use AdWords to try to steer them to your web site.
Nonprofit Tech for Good
APRIL 3, 2022
Spend two hours googling “creative fundraising ideas” to get inspired. Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations. Help the organization apply for, qualify for, and manage its Google for Nonprofits.
3rd Sector Labs
JULY 22, 2014
All that, and we aren’t touching on the implications of accounting, systems integrations, data warehousing, ad hoc databases, and search. What we do know is that we are using more fundraising technology – software, databases, third party systems, analytics tools – than ever before. We don’t know our data.
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