Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. So what are Google Ad Grants ? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. How Can You Use a Google Grant? Absolutely.

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TechImpact

OCTOBER 6, 2014

Google Analytics alone has 9 different categories, with 46 subsections listed underneath them. While across the major social media networks there are a seemingly infinite number of analytics, there is a hierarchy of importance among them. That’s a lot of data.

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Association Analytics

NOVEMBER 18, 2024

Many associations want to become more data-informed but find themselves hesitating to take the plunge into analytics. During a recent Analytics in Action webinar , Bill Conforti and Merritt Rohlfing of A2 discussed some salient issues that come up when associations consider new tech, and ways around them.

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Nonprofit Tech for Good

MARCH 5, 2022

Google Ad Grants can help your nonprofit maximize its fundraising and get out its message. This generous program provides up to $10,000 per month in free Google Ads for eligible nonprofits. Topics will include: • What are Google Ad Grants and how to get these grants. Creative ways to maximize the effectiveness of Google Ads. •

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Association Analytics

OCTOBER 10, 2022

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. Association Analytics Tip: Always be deliberate in the data you ask for! Data analytics can help you dig deeper into segmentation by starting with demographics and learning more about their behavior. Easy Access to All Data.

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Nonprofit Tech for Good

APRIL 27, 2023

Google Analytics :: analytics.google.com Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. It is important to note that you must upgrade to Google Analytics 4 by July 1, 2023. See also OptInMonster. Content Marketing 1.

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Nonprofit Tech for Good

NOVEMBER 26, 2024

3) Use and monitor Google Analytics. Google Analytics is an essential website analytics tool for nonprofits. Google Analytics is free to use and its most recent upgrade is named GA4. Also, setting up a Google Business Profile for your nonprofit also helps. 4) Prioritize SEO.

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Whole Whale

SEPTEMBER 26, 2024

As a data-driven marketer, there’s nothing more frustrating than seeing a significant portion of your website traffic categorized as “unassigned” in Google Analytics 4 (GA4). The post Understanding “Unassigned” Traffic in Google Analytics 4 (GA4) appeared first on Whole Whale.

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Nonprofit Tech for Good

DECEMBER 9, 2023

3) Use and monitor Google Analytics. Google Analytics is an essential website analytics tool for nonprofits. Google Analytics is free to use and its most recent upgrade is named GA4. Also, setting up a Google Business Profile for your nonprofit also helps. 4) Prioritize SEO.

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Big Duck

JUNE 16, 2021

The post How can Google Analytics help you achieve better digital results? appeared first on Big Duck.

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Elevation

JUNE 3, 2021

The tool of choice for web analytics for many nonprofits is Google Analytics. Tracking how users behave on your website can be hugely helpful to nonprofits in their marketing efforts.

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Analytics Google Strategy Nonprofit 93

Whole Whale

OCTOBER 9, 2024

Google Analytics 4 (GA4) introduces a new approach to data analysis, providing enhanced features for explorations and reporting. This guide will walk you through using the date range tool in GA4’s explorations and reporting functionalities, ensuring you can harness the full potential of your analytics data.

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Analytics Google Comparison Time 98

Tech Soup

APRIL 7, 2023

If you're a Google Analytics user, you are probably aware by now that support for Universal Analytics (UA) will be ending on July 1, 2023.

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Analytics Google Question University 90

Whole Whale

JULY 15, 2020

This article might save your Google Analytics developer a ton of time. If you have an email or customer list that engage with your site it can be frustrating to try to figure out how to connect those data with the Google Analytics User Id. The Problem. Which is why we created GetLighthouse.io. GetLighthouse.io.

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Whole Whale

JULY 30, 2024

Step 1: Ensure Proper GA4 Installation GA4 is Google’s newest iteration of the Google Analytics platform. It is a robust system that provides long-term flexibility for marketers and Google alike, while future-proofing itself to comply with increasingly strict (and important) privacy regulations.

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Byte Technology

AUGUST 19, 2021

You might have heard that using Google Analytics can give you many essential insights you desire. By using Google Tag Manager (GTM), tagging your website, and using Google Analytics, you will collect plenty of helpful information to understand what your customers are seeking on your website. . This is true.

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M+R

APRIL 16, 2024

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA?

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The MatrixFiles

JANUARY 2, 2024

For example, if one of your goals is to make your organization’s join process better, your action plan might have these steps: Look at Google Analytics to see what kind of traffic the join page gets and where people abandon. Look at your Google Analytics to see where traffic is going and where it’s not going.

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Nonprofit Tech for Good

OCTOBER 17, 2023

Incorporating trackable links to your organization’s website through social media analytics platforms is another essential practice. Use Analytics Tools : Leverage free analytics tools provided by social media platforms like Google Analytics or Facebook and Instagram Insights.

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Byte Technology

JUNE 17, 2021

Google Tag Manager : This is an excellent tool from Google, and it’s free. With the Google Tag Manager, you can link Instagram, Google Analytics, Twitter, Facebook, and other social media accounts. This can be from job applications to general inquiries and other criteria for your company.

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Nonprofit Tech for Good

MAY 14, 2023

Bing ‘s market share compared to Google Search is small, but that could change in the near future. A lawsuit against Google is moving through the federal courts alleging that Google has monopolized the online advertising market by acquiring its competitors and forcing businesses and nonprofits to use its products and services.

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Nonprofit Tech for Good

SEPTEMBER 19, 2024

DIY Content Creation – Utilize free or low-cost tools like Canva for graphics, Mailchimp for email marketing, and Google Analytics to track your campaign’s effectiveness. These tools can help you create professional-looking materials without needing a large budget.

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The Fundraising Authority

MAY 8, 2021

It’s no secret that Google Ad Grants is a fantastic resource for nonprofits. In this guide, you’ll find everything you need to know about the Google Ad Grant Program, including eligibility requirements, the application process, and benefits. If you aren’t already a Google Ads expert, we’ve got your back.

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Nonprofit Tech for Good

OCTOBER 22, 2020

Consider these options when thinking about how to acquire donors for our nonprofit organization: 1) Use Google Analytics to determine how many visitors you have to your website. The question is, do most fundraisers know their website analytics ? You may just be surprised at how many uncaptured leads that you have.

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Nonprofit Tech for Good

DECEMBER 13, 2021

Step 3: Examine Analytics and Collect User Feedback. Tools like Google Analytics help you see basic information such as what pages are most and least popular, how much traffic your site gets on a regular basis, and how much traffic your top priority pages are getting. Who will help with hands-on work?

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Donorbox

MARCH 22, 2024

million websites around the world use Google Analytics. The world of tracking and analytics is huge – there’s no reason your nonprofit should miss out! Approximately 28.1 And it’s estimated that Facebook Pixels exist on more than 30% of websites.

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Nucleus

OCTOBER 14, 2021

Making the case for Data Analytics being budget-neutral in Year One At most associations, it is difficult to argue that better information is not a good thing – that better understanding your current members, potential members, and the broader constituency would not benefit the organization.

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Tech Soup

SEPTEMBER 2, 2022

Google Analytics (GA) is a free tool that shows you how people are using your website or app. You can use it to monitor growth in your site, spot the more popular pages or blog posts, and assess the effectiveness of your marketing strategies.

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M+R

DECEMBER 9, 2022

We hope you like acronyms, because Google is making some big changes — and that means nonprofits will need to understand some important technical details in order to effectively reach, track, and mobilize supporters. Universal Analytics (a.k.a. Read Time: 5 minutes. A strong cup of coffee might not hurt either.

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NetWits

JULY 10, 2012

4) Measure and Analyze - Google Analytics. Google Analytics is free. Once you’ve got the basic setup done look into using Google Analytics to track campaigns. Spend most of your time and energy on that. Here’s a few creative content ideas for you.

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The MatrixFiles

MARCH 25, 2024

Is your product or service optimized for search, meaning can I find your product through Google or your site search? Are you tracking abandons in Google Analytics? Where are the friction points? Does your AMS have an abandon report that tells you who started to convert but abandoned?

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Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. The road to digital analytics maturity.

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Qgiv

JANUARY 12, 2022

Data analytics for nonprofits is just as valuable … and even more crucial. To get started, let’s go over some of the types of metrics your nonprofits can track: Types of Data Analytics for Nonprofits. Even if you’re involved in the Google Grants program, you don’t want to let that $10,000 monthly budget go to waste!

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Tech Soup

DECEMBER 15, 2022

This post is adapted from a post by Cause Inspired. You can find the original version on the Cause Inspired site.

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Qgiv

MARCH 29, 2023

Google Ad Grants for nonprofits can be a powerful FREE solution for any eligible charitable organization, but proper management is key to maximizing the opportunity. Since 2011, Give Back Nation’s Google Certified Ad Grant Manager team has helped over 5,400 nonprofits manage their Ad Grants. What is the Google Ad Grants Program?

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Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. The visitor’s browser or operating system.

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Bloomerang

AUGUST 16, 2021

Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning. This type of numbers-based analytic approach is useful not just internally but externally as well.

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