Whole Whale

JULY 30, 2024

Step 1: Ensure Proper GA4 Installation GA4 is Google’s newest iteration of the Google Analytics platform. It is a robust system that provides long-term flexibility for marketers and Google alike, while future-proofing itself to comply with increasingly strict (and important) privacy regulations.

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M+R

APRIL 16, 2024

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA?

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Whole Whale

OCTOBER 3, 2024

Google Analytics 4 (GA4) is a powerful tool for tracking and analyzing website traffic. In this article, we’ll dive into what these terms mean and why they matter for your website’s analytics. In this article, we’ll dive into what these terms mean and why they matter for your website’s analytics.

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Whole Whale

JUNE 9, 2024

If you understood the title of this article we figured we might as well just cut to the chase… What does this deletion of Google Universal Analytics mean? Legacy data in Universal Google Analytics Accounts will be available until July 1, 2024 – based on recent announcements ( UA historical data supported until 2024 ).

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Tech Soup

APRIL 7, 2023

If you're a Google Analytics user, you are probably aware by now that support for Universal Analytics (UA) will be ending on July 1, 2023.

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Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. So what are Google Ad Grants ? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. How Can You Use a Google Grant? Absolutely.

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Association Analytics

OCTOBER 10, 2022

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. Association Analytics Tip: Always be deliberate in the data you ask for! Data analytics can help you dig deeper into segmentation by starting with demographics and learning more about their behavior. Easy Access to All Data.

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Allegiance Group

FEBRUARY 27, 2024

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information.

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Whole Whale

JULY 30, 2024

Step 1: Ensure Proper GA4 Installation GA4 is Google’s newest iteration of the Google Analytics platform. It is a robust system that provides long-term flexibility for marketers and Google alike, while future-proofing itself to comply with increasingly strict (and important) privacy regulations.

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TechImpact

JULY 30, 2014

Image courtesy of Google User Content. Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. What more can you learn from Google Analytics?

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Elevation

JUNE 3, 2021

The tool of choice for web analytics for many nonprofits is Google Analytics. Tracking how users behave on your website can be hugely helpful to nonprofits in their marketing efforts.

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Media Cause

NOVEMBER 29, 2023

Setting Up Google Tag Manager with Cvent For many nonprofits, events are a key part of their donor strategy. Setting up tracking using Google Tag Manager can be very challenging, but the Media Cause Marketing Technology team has conducted research and found a way to add Google Tag Manager to your event pages.

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Allegiance Group

FEBRUARY 28, 2023

You only have until July 1, 2023 to migrate your Google Universal Analytics to GA4. Google surprised many in the non-profit industry when they announced they are sunsetting the Universal Analytics platform (UA) on July 1, 2023, and, in the future, will only support GA4.

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Nonprofit Tech for Good

MARCH 5, 2022

Google Ad Grants can help your nonprofit maximize its fundraising and get out its message. This generous program provides up to $10,000 per month in free Google Ads for eligible nonprofits. Topics will include: • What are Google Ad Grants and how to get these grants. Creative ways to maximize the effectiveness of Google Ads. •

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Tech Soup

SEPTEMBER 2, 2022

Google Analytics (GA) is a free tool that shows you how people are using your website or app. You can use it to monitor growth in your site, spot the more popular pages or blog posts, and assess the effectiveness of your marketing strategies.

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Nonprofit Tech for Good

MAY 18, 2020

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. What is the Google Grant? Example Use Cases: Google Grant Case Studies. A Real-Life Example.

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Donorbox

MARCH 22, 2024

million websites around the world use Google Analytics. The world of tracking and analytics is huge – there’s no reason your nonprofit should miss out! Approximately 28.1 And it’s estimated that Facebook Pixels exist on more than 30% of websites.

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Whole Whale

APRIL 6, 2022

Starting July 1st, 2023 all Universal Google Analytics accounts will stop pulling in new data from your website. Legacy data in Universal Google Analytics Accounts will be available until the end of 2022 – at least 6 months based on recent announcements ( Universal Analytics will be going away ).

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Media Cause

OCTOBER 25, 2023

In early September 2023, Google announced that they would replace the Google Analytics 4 (GA4) Configuration Tag with a new Google Tag. The tag is one of the many changes that Google has made this year—the biggest being the launch of Google Analytics 4 in July 2023. What Is a ‘Google Tag?’

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Qgiv

JANUARY 25, 2023

Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. This blog post will discuss what Google Analytics 4 is, why nonprofits should use Google Analytics 4, and how to get started with Google Analytics 4.

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Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Getting setup with a GA4 property that pulls in data has been a smooth process for us and remains as simple as it was with Universal Analytics.

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Whole Whale

JULY 15, 2020

This article might save your Google Analytics developer a ton of time. If you have an email or customer list that engage with your site it can be frustrating to try to figure out how to connect those data with the Google Analytics User Id. The Problem. Which is why we created GetLighthouse.io. GetLighthouse.io.

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TechImpact

MARCH 25, 2014

Having a tough time tracking the analytic behind your last fundraising campaign? Nonprofits know it’s a good idea to track their analytic, but its the next step they often have trouble with, knowing what to look for in those numbers and how to make sense of them. You’re not alone. Let us know in the comment section below.

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Byte Technology

AUGUST 19, 2021

You might have heard that using Google Analytics can give you many essential insights you desire. By using Google Tag Manager (GTM), tagging your website, and using Google Analytics, you will collect plenty of helpful information to understand what your customers are seeking on your website. . This is true.

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Media Cause

JULY 22, 2021

Tracking your website’s activity with Google has just gotten easier. You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. Like more Google updates, there are many new advantages to implementing and transitioning to Google Analytics 4.

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Big Duck

JUNE 16, 2021

The post How can Google Analytics help you achieve better digital results? appeared first on Big Duck.

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M+R

DECEMBER 9, 2022

We hope you like acronyms, because Google is making some big changes — and that means nonprofits will need to understand some important technical details in order to effectively reach, track, and mobilize supporters. Universal Analytics (a.k.a. Read Time: 5 minutes. A strong cup of coffee might not hurt either.

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Nonprofit Tech for Good

DECEMBER 9, 2023

3) Use and monitor Google Analytics. Google Analytics is an essential website analytics tool for nonprofits. Google Analytics is free to use and its most recent upgrade is named GA4. Also, setting up a Google Business Profile for your nonprofit also helps. 4) Prioritize SEO.

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Byte Technology

JULY 7, 2015

Google Analytics, still considered the go-to tool for individuals and companies seeking to understand how effective their websites are to visitors and users, has certainly changed the way websites are designed, redesigned and administered. Learn more about Byte Technology’s strategic web consulting for nonprofits.

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Whole Whale

AUGUST 26, 2024

Checklist for Managing Google Ads through a Site Redesign or Relaunch As your site changes, your strategy for using the Google Ad Grant (or paid Google Ads) should change, too. Use Google Analytics to generate a list of all the Final URLs that are currently being used in your Google Ads account. Here’s how.

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Media Cause

NOVEMBER 9, 2023

Why are analytics + data so important for marketers? Data and analytics are the key to better understanding your marketing efforts. Tracking campaign performance with data analytics tools allows you to understand and refine your strategies, optimize your efforts, and maximize ad spend.

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Nonprofit Tech for Good

SEPTEMBER 19, 2024

DIY Content Creation – Utilize free or low-cost tools like Canva for graphics, Mailchimp for email marketing, and Google Analytics to track your campaign’s effectiveness. These tools can help you create professional-looking materials without needing a large budget.

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Forum One

APRIL 23, 2024

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. On July 1, 2024, Google will permanently remove access to all Universal Analytics data.

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Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” do not have e-commerce tracking set up in their Google Analytics accounts.

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Tech Soup

JUNE 24, 2022

On July 1, 2023, Google will retire its Universal Analytics (UA) platform, taking with it any data stored in UA properties.

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Whole Whale

MARCH 27, 2023

As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics. As the clock runs out on the year, consider the types of requests you start getting for historical data from Universal Analytics. More details on this from Google: Export and share reports – Analytics Help.

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Byte Technology

JANUARY 5, 2017

By using the absolute go-to tool for digesting feedback: Google Analytics. Therefore, to join the ranks of successful website owners you need to get up and running with Google Analytics. First you’ll need to create a Google Analytics account by visiting the signup page. And here’s how to do just that.

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