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Customer Experience Plays Marketing as a Long Game

.orgSource

According to Gartner , the technology and research consulting firm, 90 percent of organizations now have a CX officer or an equivalent position. Gartner identifies these qualities as key to delivering value: A customer journey mapping process that extends beyond acquisition and purchase through the life of the relationship.

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AI, Automation, and New Tech Put Member Love Online

.orgSource

This initiative resulted in ABMS CertLink®. And there’s a dashboard that highlights individual areas for improvement and compares results to other participants. The results signal success within their community, and ABMS is now investigating how to expand into a greater continuing education market. “A billion this year.

Tech 221
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Everstream Analytics secures new cash to predict supply chain disruptions

TechCrunch

Everstream Analytics , a supply chain insights and risk analytics startup, today announced that it raised $24 million in a Series A round led by Morgan Stanley Investment Management with participation from Columbia Capital, StepStone Group, and DHL. Plenty of startups claim to do this, including Backbone , Altana , and Craft.

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Why you should think of AI as a team sport

Tableau

Some AI projects need a different set of people, tools, and expectations for what successful results look like. In fact, the same Gartner report predicts that “by 2025, a scarcity of data scientists will no longer hinder the adoption of data science and machine learning in organizations.”. Explore Tableau AI analytics solutions.

Team 98
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Why you should think of AI as a team sport

Tableau

Some AI projects need a different set of people, tools, and expectations for what successful results look like. In fact, the same Gartner report predicts that “by 2025, a scarcity of data scientists will no longer hinder the adoption of data science and machine learning in organizations.”. Explore Tableau AI analytics solutions.

Team 98
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10 ways modern enterprise performance management is changing businesses

The Next Web

Christian Gheorghe is CEO of Tidemark , the cloud-based enterprise analytics company. My guess is it’s been a while, because these days, if you don’t have real-time access to the data that drives your business, it’s all but impossible to arrive at meaningful results that help you grow and compete. Not exactly a recipe for success.

Business 138
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Surveys: Collect and Act on Your Data in 2021 and Beyond

Nucleus

Can we achieve our intended results without asking members to complete a survey? Many of us in the member industry believe that we have entered the era of data analytics. Does some or all of our desired data already exist anywhere within the organization? This is known as “secondary research” meaning the data already exists.]

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