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Customer Experience Plays Marketing as a Long Game

.orgSource

Marketers are becoming aware of the important links between experience, persuasion, and the bottom line. Customer experience is marketing played as a long game. According to Gartner , the technology and research consulting firm, 90 percent of organizations now have a CX officer or an equivalent position.

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Tableau, a decade as a Leader in 2022 Gartner® Magic Quadrant™ for Analytics & Business Intelligence Platforms

Tableau

Tableau has been named a Leader in the Gartner Magic Quadrant for Analytics & Business Intelligence Platforms for the 10th consecutive year. Introduced Slack-first analytics to put data in the flow of work —and at the center of every conversation. Empower everyone with analytics. Put analytics in the flow of work.

Gartner 98
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Tableau, a decade as a Leader in 2022 Gartner® Magic Quadrant™ for Analytics & Business Intelligence Platforms

Tableau

Tableau has been named a Leader in the Gartner Magic Quadrant for Analytics & Business Intelligence Platforms for the 10th consecutive year. Introduced Slack-first analytics to put data in the flow of work —and at the center of every conversation. Empower everyone with analytics. Put analytics in the flow of work.

Gartner 98
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AI, Automation, and New Tech Put Member Love Online

.orgSource

No matter how much marketing techniques evolve, that equation doesn’t change. Helping their clients use cutting-edge marketing tools to better target, segment, and automate communications is HighRoad’s current focus. Marketing automation provides that opportunity. Gartner provides this definition. There is no neutral.

Tech 221
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Bringing insights to the masses: Tableau + Narrative Science will make data more accessible for everyone

Tableau

At TC21 I talked about redefining the future of analytics for everyone, everywhere with the data opportunity ahead. According to a recent study, 83% of CEOs expect their organizations to be more data-driven, while only 33% of employees are comfortable using data analytics to support their decisions ( IDC **).

Gartner 111
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The market for synthetic data is bigger than you think

TechCrunch

“By 2024, 60% of the data used for the development of AI and analytics projects will be synthetically generated.” ” This is a prediction from Gartner that you will find in almost every single article, deck, or press release related to synthetic data. Last but not least is the time horizon. The tip of the iceberg.

Data 79
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Bringing insights to the masses: Tableau + Narrative Science will make data more accessible for everyone

Tableau

At TC21 I talked about redefining the future of analytics for everyone, everywhere with the data opportunity ahead. According to a recent study, 83% of CEOs expect their organizations to be more data-driven, while only 33% of employees are comfortable using data analytics to support their decisions ( IDC **).

Gartner 98