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Are You Done With Digital Transformation?

.orgSource

The team is using the new analytics software to plan more effective outreach initiatives. After all, you’ve been working to improve your tech game for the last two years. The Gartner Technology Glossary offers these definitions. Your CMS, LMS, and AMS are chatting happily together. Is there more to accomplish?

Digital 221
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Why your association needs to adopt a data governance policy

Nimble AMS

In our data-driven world, governance is crucial in maintaining the integrity, accuracy, and security of your organization’s data. While data analytics might be communicated as a high priority, the surveyed association professionals report their confidence in the state of their member data remains weak.

Policy 112
professionals

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5 Technology Trends Of 2013 Nonprofits Should Care About

TechImpact

Gartner , a tech analyst firm, created a list of trending technology resources nonprofits and organizations are taking advantage of to make a greater impact using more robust resources, at a lower cost than traditional IT. Integrated Systems. Image courtesy of Wisepreneur.

Trend 188
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Customer Experience Plays Marketing as a Long Game

.orgSource

According to Gartner , the technology and research consulting firm, 90 percent of organizations now have a CX officer or an equivalent position. Gartner identifies these qualities as key to delivering value: A customer journey mapping process that extends beyond acquisition and purchase through the life of the relationship.

Game 44
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AI, Automation, and New Tech Put Member Love Online

.orgSource

Consolidate tech islands. A DXP is a single tech system that manages every aspect of a company’s digital presence. It’s a one-stop-shop for everything, including your website, analytics, marketing, and e-commerce. Gartner provides this definition. A DXP can totally transform how you manage your company.”

Tech 221
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Digital Evolution—Three Trends to Watch

.orgSource

Organizations are becoming cyborgs or integrated with and inextricable from, the technology that keeps them operating. Other areas where AI can make an impact are: Meetings and Events—Use predictive analytics to identify which venues will generate the highest number of registrations. Gartner offers this explanation. “A

Trend 221
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Salesforce or Microsoft: What’s the right CRM platform for your association management software?

Nimble AMS

In contrast, non-CRM-platform-based AMS systems simply do not have the funds to keep up with future-forward technologies, including mobility, predictive analytics, and artificial intelligence (AI). In 2021, Gartner named Salesforce a leader in the CRM Customer Engagement Center (CEC) Magic Quadrant for the 13 th consecutive year.