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Why your association needs to adopt a data governance policy

Nimble AMS

While data analytics might be communicated as a high priority, the surveyed association professionals report their confidence in the state of their member data remains weak. Having well-governed analytics also helps elevate companywide strategy and maximize ROI. How can your organization reverse this concerning trend?

Policy 112
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Surveys: Collect and Act on Your Data in 2021 and Beyond

Nucleus

While it’s good to collect input, this can be a problem. What problem are we trying to solve? Many of us in the member industry believe that we have entered the era of data analytics. If you survey your members too often, you create a condition called “survey fatigue.” What question are we trying to answer?

Survey 130
professionals

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Fundraiser Burnout? Try Automation to Boost Both Efficiency and Employee Morale

sgEngage

Job cuts across all industries have increased 396% compared to the first quarter of 2022. Operate More Efficiently Gartner projects that 70% of organizations will implement structured automation by 2025. Building an automation project can seem daunting, but it’s simply a process of applying technology to a problem.

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AI, Automation, and New Tech Put Member Love Online

.orgSource

Customers can become emotional when you solve a problem that’s causing stress. It’s a one-stop-shop for everything, including your website, analytics, marketing, and e-commerce. Gartner provides this definition. DXP technology has not yet made the leap from large corporate users to smaller industries and businesses.

Tech 221
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Reduce Data Sprawl – Your (Association’s) Life Depends On It

Nucleus

A critical and accelerating – but easily-addressable – problem Former Gartner Research VP (and Director of World Wide Technologies for American Express) Jim Sinur recently wrote an op-ed piece with direct application to the member industry.

Life 130