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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

A second matching grant offer enabled leaders to extend the giving via two more fundraising emails the next day. The underlying analytics were impressive. Numbers like these confirm email’s importance as a means of disseminating updates and appeals and its enduring value as an effective digital fundraising channel.

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Cookie Deprecation: 1 Thing You Need To Do, and 3 Things You Need To Think About

M+R

Google has removed 1% of cookies to test their cookie alternative, and are planning to fully remove support for them in Q1 2025. On our end, our fabulous ads analytics team has spent the past year reworking Scout Ads to incorporate this altered data — and we’re really excited about what we’ve come up with!

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Online Fundraising Ideas (7 Strategies & 63% More Donations)

Nonprofits Source

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. Then I’ll break down how you can apply 6 additional nonprofit fundraising strategies to grow your revenues TODAY. 7 Online Fundraising Ideas (That Actually Work): 1. Had a 55% increased conversion rate.

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The Nonprofit Email Newsletter How To

Pamela Grow

When done well, your print newsletter can be an additional source of revenue that can generate as much — if not more — than a fundraising appeal. Consider testing an email welcome series. And I’ve received nothing from hundreds of the organizations I’ve signed up with… until end-of-year fundraising rolls around. What to Include.

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Four Staff Recruitment Strategies to Decrease Nonprofit Turnover

Pamela Grow

For example, a healthcare organization hiring for a data analyst position may list analytics platform proficiency as a preferred skill. Offer a skills testing assessment to measure a candidate’s capabilities. Related Posts: What Early Job Prepared You for a Fundraising Career? You could address this in a few ways.

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Four Staff Recruitment Strategies to Decrease Nonprofit Turnover

Pamela Grow

For example, a healthcare organization hiring for a data analyst position may list analytics platform proficiency as a preferred skill. Offer a skills testing assessment to measure a candidate’s capabilities. Related Posts: What Early Job Prepared You for a Fundraising Career? You could address this in a few ways.

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Best Practices to Kickoff 2012 Online Fundraising

Care2

When is the last time you sat down and analyzed your donation page completion rates - meaning the number of people who clicked to your donate page from an online fundraising appeal but did not complete the donation? How are donors finding your organization online when you look at your Google Analytics? Review and optimize your traffic.

Online 71