3 Things A 404 Page Must Do & Examples
Whole Whale
APRIL 25, 2022
Note that Google Analytics can show you the top search terms on your site which may be super helpful for improving your 404 page narrative. This is also where your brand voice (helpful, fun, interesting, etc) can come out to deepen a relationship with the audience. Oregon Tilth. The 4 things NOT to include in your 404 page.
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