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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. Universal Analytics (UA) has stopped processing data. Google Analytics 4 (GA4) presents some exciting new opportunities. It’s official. What is a GA4 event?

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How to Export Universal Analytics Data

Whole Whale

As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics. As the clock runs out on the year, consider the types of requests you start getting for historical data from Universal Analytics. More details on this from Google: Export and share reports – Analytics Help.

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Demystifying the Overreliance on Tax Filings as Predictive of Future Results

NonProfit PRO

Many nonprofits make a serious error in thinking that the annual reporting of how the sector’s doing is predictive of the future. In reality, external factors such as changes in the economy, donor expectations, and leadership, have a much more significant impact on a nonprofit's future performance.

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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. You’ll be pulling in rich data in no time!

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AI, Analytics, and Your Nonprofit’s Technology Strategy

sgEngage

Predictive analytics, AI, and machine learning remained strictly academic from the 1940s until the 1980s, when computer power started to become available for commercial applications. It was his work as Secretary of Defense during the Vietnam War, though, that connects him to what we now call data science and big data analytics.

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Export Your Universal Analytics Data Before It’s Too Late

Forum One

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. On July 1, 2024, Google will permanently remove access to all Universal Analytics data.

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Choosing an E-File Provider for Your Nonprofit Taxes

Achieve

Filing your taxes is one of the most important and most dreaded tasks for any nonprofit. After all, filing Form 990 correctly and on time is what helps your nonprofit keep its tax-exempt status — and helps you avoid paying unnecessary fees. . However, correctly filing your taxes is no simple task. Component filing.

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