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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

However, to stand out from the other nearly one hundred million Facebook Pages vying for likes, comments, and shares, your nonprofit needs to excel at Facebook to ensure News Feed exposure. Ensure that when potential new followers land on your Facebook Page, the design of your cover photo and your avatar is visually compelling.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Don’t be a photo tag spammer either! Upload powerful photos and videos. Like mentions and replies.

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How Nonprofits Can Use Instagram for Fundraising

Nonprofit Tech for Good

It will also grant you access to more advanced analytics and improved ad campaign management, as well as enable you to add contact information to your page. For example, Feeding America is a nonprofit with a national network of more than 200 food banks. You should also create a mixture of photo and video content.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Upload your avatar/logo (250 x 250), a cover photo(1128 x 191), add a description and website URL, your company/organization size, industry, and city and country. 3) Monitor your LinkedIn Analytics. and the best way to learn is to spend an hour or so a month studying your analytics. 4) Experiment with LinkedIn Ads (maybe).

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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

Recently both LinkedIn and Facebook dropped their integration with Twitter indicative of a trend – a maturing of the Social Web, if you will – where automated tweets or updates are generally frowned upon as they tend to be formatted poorly, lack authenticity, and clutter News Feeds on LinkedIn, Facebook, Twitter, etc.

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Social Media Monitoring in 30 Minutes or Less

NetWits

Here are a few ideas for you: Keywords you use on your website or in your analytics. Each of the above will let you search for a word or phrase and then get the RSS feed for that search. To get the RSS feed URL you’ll want to look for something that looks like what you see to the left. Photo Credit: Customers Rock.

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10 Website Design Best Practices for Nonprofits

Nonprofit Tech for Good

Feeding America is an excellent example of a website with well-structured and simple navigation. First, today’s social sharing apps allow you to customize the title, blurb, and photo that will be generated when posted on social media. Embrace simplicity in navigation. Install an SSL Certificate on your website.

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