New Email Tests Improve Clicks, Slow Exiting
The NonProfit Times
MAY 23, 2024
The underlying analytics were impressive. We regularly test the wording of our call to action to see what works best, whether it’s ‘Save Lives’ or ‘End Cruelty’ or something else,” said Sparenberg. And the only way to know is to test.” Finding the right mix of these elements is often done via a practice known as A/B testing.
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