NTEN

JUNE 22, 2010

how you collect and calculate your data in the first place — since the most important metrics for your organization are, of course, YOUR metrics. Here are three tips for better collecting and calculating your organization's metrics: 1. But if you have the raw numbers, it's easy to combine them to calculate an overall metric.

Metrics 55

Metrics Benchmark Rate Newsletter 55

Qgiv

JANUARY 12, 2022

Data analytics for nonprofits is just as valuable … and even more crucial. Donor data can help you understand you donors and reach new ones, set goals and track successes and ways to grow, and—most importantly—data can keep your nonprofit on track to fulfill your mission! Fundraising Metrics. Social Media Metrics.

Analytics 98

Analytics Data Metrics Rate 98

DipJar

SEPTEMBER 12, 2022

However, learning to properly market online and offline is an important opportunity for organizations. A marketing strategy is essentially your game plan for reaching prospective donors and turning them into lifelong supporters. Acquire new donors. But keep in mind that there is a right and wrong way to do marketing. .

Marketing 52

Marketing Social Media Nonprofit Integration 52

DNL OmniMedia

DECEMBER 13, 2021

Constituent relationship management (CRM) refers to the various processes that nonprofits use to steward and build relationships with donors, volunteers, advocates, members, and other constituents to secure ongoing support. Donor management. Overview of CRM for Nonprofits.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

NTEN

SEPTEMBER 24, 2009

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. Blackbaud analyzed the Giving USA data, along with other important metrics, and estimates that more than $15.42 Research by Target Analytics looked into donors and the channel flipping that they do.

Online 90

Online Fundraising Offline Blackbaud 90

Amy Sample Ward

SEPTEMBER 20, 2010

I have always been proud to support WWT both during the telesummit and during the rest of the year with other offline meetups, online content, and more. Google Analytics – [link]. Tip: You can also get Google Analytics for your Facebook Page! These analytics are part of having a Facebook Page. Facebook Insights.

Tools 162

Tools Tech Map RSS 162

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

Nonprofits Source

JANUARY 23, 2023

Today, around 54% of donors worldwide prefer to give online with a credit or debit card, and online revenue has consistently grown each year over the past several years. Using Google Analytics and Google Tag Manager, they’ll keep you in the loop on performance by creating live dashboards and reports that you can reference at any time.

Grant 52

Grant Google Management Guide 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Using Metrics for Continuous Learning.

ROI 50

ROI Widget Cambodia Metrics 50

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

How odd is it then to teach Google Analytics to nonprofit techies but then say that site statistics had nothing to do with a nonprofit’s mission? Properly used, web sites are more than just a payment solution for credit card bearing donors. But in many areas there will always be scope for offline delivery of a non-profit’s message.

Stats 100

Stats Web Statistics NTEN 100

Connection Cafe

AUGUST 1, 2017

December donors are always suppressed from receiving additional appeals after they’ve donated. What is the ideal length of a year-end campaign to avoid donor fatigue? I don’t believe in donor fatigue. I think donors get tired of boring, cookie-cutter solicitations that don’t align with their interests. Brock .

FAQ 49

FAQ Giving Fundraising Campaign 49

Bloomerang

JULY 19, 2021

With so many options available, online and offline, it’s time to go beyond the tried-and-true fundraising fundamentals. . Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value. Mastering an analytic approach to strategy and planning.

Digital 99

Digital Marketing Fundraising Strategy 99

sgEngage

JULY 3, 2024

However, with the right allocation of resources and effective use of analytics, nonprofits can tap into marketing channels and strategies that offer high returns. By tracking the right metrics, you’ll be able to determine what parts of your nonp rofit advertising stra tegy are successful and what needs to be adjusted.

Metrics 101

Metrics Analytics Marketing Rate 101

DNL OmniMedia

FEBRUARY 16, 2022

Lastly, donor engagement with online fundraising generates valuable data, which your team then cycles back into the process and uses to continually refine your digital nonprofit strategy. The digital environment is a loud and busy landscape; competition for donor attention is at an all-time high. Analyze key metrics in your database.

Digital 98

Digital Strategy Create Phase 98

CauseVox

JUNE 1, 2021

By recruiting a pool of passionate individuals to advocate on behalf of your cause, you’re able to meet new networks of donors and quickly scale your impact. Content marketing is an excellent strategy for cultivating and retaining donors. Consistent, relevant content is key to keeping your campaign top of mind for donors.

Websites 52

Websites Fundraising Site Create 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

My most recent experiment involved Twitter, fundraising, and an integrated offline component at the Gnomedex Conference in Seattle. Here's my AMORE step-by-step recipe: Set up a simple and small experiment , identify some outcomes and metrics. Here's some numbers: 30% repeat donors to a Leng Sopharath campaign. 70% new donors.

Analysis 50

Analysis Reflection Experiment Time 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

Want Useful Analytics? Pick Metrics. Now it is time to pick the metrics or data points that will let you know whether or not you’ve reached your goal. 8 Metrics To Measure Online Fundraising by David Hartstein, Wired Impact, describes how to match metrics with your goals for measuring your fundraising efforts.

Measure 118

Measure Learning Case Study Metrics 118

Nonprofits Source

MARCH 21, 2018

Whether it’s aid workers, blood donors or people who have been helped by the American Red Cross, they make everyone feel welcome and appreciated. 72% of Pinners use Pinterest to decide what to buy offline. This creates another touch point to get in front of your donors. What We Can Learn. Measure and track results.

Social Media 109

Social Media Resource Marketing Media 109

Achieve

MARCH 17, 2023

Your nonprofit needs a reliable way to reach donors, especially when fundraising deadlines are tight and you need support fast. As a result, your nonprofit can build its donor base and bring even more attention to its fundraising campaigns and events, allowing you to propel your mission forward. Monitor metrics.

Channel 52

Channel Donor Demographics Social Media 52

sgEngage

OCTOBER 28, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Troubling Nonprofit Statistics Posted by Steve MacLaughlin on October 28th, 2010 I spend a lot of time looking at metrics and benchmarks from across the nonprofit sector. First Year Donor Retention is 29.3%

Statistics 85

Statistics Trend Benchmark Blackbaud 85

Care2

JUNE 29, 2009

According to the latest Target Analytics Index of National Fundraising Performance , the number of new donors dropped by almost 13%, as compared to 2008. The study also showed that for the first time since Target Analytics released its initial study in 2002, overall revenue per donor declined by 2.1%.

Social Media 31

Social Media Advocacy Fundraising Online 31