One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2019
Connection Cafe
APRIL 19, 2019
Donor acquisition is all the rage, but did you know nearly 3 out of 4 new donors leave and never come back. Blackbaud’s latest Charitable Giving Report sheds light on the importance of donor retention in the nonprofit industry. The average donor retention rates for first-year online-only donors is 22%.
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