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Why your association needs to adopt a data governance policy

Nimble AMS

While data analytics might be communicated as a high priority, the surveyed association professionals report their confidence in the state of their member data remains weak. Having well-governed analytics also helps elevate companywide strategy and maximize ROI. How can your organization reverse this concerning trend?

Policy 115
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Mastering Next Year’s Budget With Revenue Projections and Donor Attrition Analysis

Neon CRM

One of the most important lessons a nonprofit practitioner can learn in their career is that budgets are moral documents. The more accurate and insightful that executive directors and finance teams can be when predicting revenue, cost, and ROI, the better equipped their organization will be to sustain and grow its mission.

professionals

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Database 101: How to Improve Your Nonprofit Donor Database for Fundraising Success

Qgiv

Donor data analytics can help to identify fundraising prospects, as well as provide insight into the most effective fundraising methods and most favorable target markets. Analytics can be an extremely powerful tool for generating reports. Gathering any written standard operating procedures or process documentation.

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5 Corporate Giving Trends to Watch in 2019

Givinga

New records were set in ROI, donor advised funds (DAFs) and other areas as corporations addressed the rising importance of philanthropy in engaging employees, attracting talent, and building brands. More Companies Will Track Giving ROI. 2018 has been a hallmark year for corporate giving. Next year, we expect this trend to continue.

Trend 56
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Navigating Nonprofit Data Warehouses: A Comprehensive Guide

DNL OmniMedia

The end results are more effective fundraising campaigns, increased donor retention, and higher fundraising success rates. You may need to provide training on the purpose and use cases for your data warehouse or take strides to encourage more data-driven thinking in your organization’s workflows to see a worthwhile ROI on warehousing.

Data 52
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How to Craft Your Annual Nonprofit Development Plan

CauseVox

Use a spreadsheet to document all fundraising endeavors, assessing expenses, benefits, and key details for each. This evaluation isn’t just about numbers; it’s a vital step in determining your ROI , and helping you make informed decisions about repeating or refining strategies.

Develop 72
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Integrated Marketing Key Findings

Connection Cafe

We all know that multi-channel marketing isn’t new, but data on what exactly organizations are doing with it isn’t necessarily well documented. The principal finding was that adding online communications to a direct mail-only treatment improved donor retention rates, increasing frequency and consequently lifetime value.