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Digital transformation is no longer a choice; its a necessity. Our Organizational Excellence Survey revealed significant gaps in digital readiness, underscoring the need to prioritize technology now. Delivering digital-first experiences isnt just about convenienceits about staying relevant. Associations are no exception.
By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. Universal Analytics (UA) has stopped processing data.
Is digital transformation dead? At this point, any group missing the digital gene is probably extinct. The focus has gone beyond whether or not you will have digitalplatforms. The focus has gone beyond whether or not you will have digitalplatforms. Today, we are looking at evolution.
Many associations want to become more data-informed but find themselves hesitating to take the plunge into analytics. During a recent Analytics in Action webinar , Bill Conforti and Merritt Rohlfing of A2 discussed some salient issues that come up when associations consider new tech, and ways around them.
Here on earth, empathy, or the ability to stand in someone else’s shoes, is equally valuable, and becoming more precious the further we move into the digital era. Recently, I’ve been writing about the importance of emotional intelligence for associations, particularly in their digital initiatives. What platforms are they using?
The team is using the new analytics software to plan more effective outreach initiatives. Is it time to put a wrap on digital transformation? Yes, digital transformation depends on hardware and software. Digital transformation involves adopting a vision that continues to expand along with business and market possibilities.
By Jennifer Wemhoff , Communications Manager at GolfStatus the leading event management platform for golf fundraisers. Online registration powered by a golf event management platform saves tournament organizers a ton of time and effort with automated receipts and data management. Thankfully, technology makes this easy to deliver.
Sponsored by C ollidescope – an online platform that connects influencers, nonprofits, and socially responsible companies to create positive change and amplify impact. In our current digital landscape, having a strong social media presence is essential for nonprofit organizations.
In today’s increasingly digital world, adopting new technologies is no longer optional for associations—it’s essential. A digital-first culture is more than just using the latest tools and platforms. Train staff to use digital tools and make data-driven decisions. But technology alone isn’t enough.
As we approach the end of 2024, our latest.orgSource Digital Trends Survey has shed light on the forces shaping the association landscape. Associations are at a pivotal moment, where adapting to digital trends will determine how well they thrive in 2025 and beyond. This helps ensure staff are ready to leverage AI effectively.
We are in a ‘once in a digital era’ moment. If you look at the digital era, it has been going on since the 50’s. We are platforming global business. When COVID happened and everything went online, this gap between the digital leaders and laggards widened immediately. In an interview on Oct. But now is the moment.
For associations, leveraging AI is not merely advantageousits essential for remaining relevant in todays fast-evolving digital landscape. For associations, AI acts like a digital brain that can understand and respond to each member’s unique needs and interests. This ensures that offerings align with their evolving preferences.
Data analytics and AI chatbots give us the ability to take member support and education to new levels of relevance. Virtual and hybrid events, webinars, and online forums are essential platforms for growing community ties despite busy lifestyles. But smarter still is learning to lead our digital world with heart.
From cutting-edge AI applications to member-focused strategies, the event was packed with insights on how associations can stay ahead in an increasingly digital world. Digital Transformation: The event emphasized the need for associations to embrace digital strategies, ensuring they remain competitive in this rapidly evolving landscape.
Consider these options when thinking about how to acquire donors for our nonprofit organization: 1) Use Google Analytics to determine how many visitors you have to your website. The question is, do most fundraisers know their website analytics ? You may just be surprised at how many uncaptured leads that you have.
This new partnership will help nonprofits leverage predictive analytics to drive more participants to their auction. AI is taking the world by storm, and ZGIVE, in partnership with boodleAI, is on a mission to help nonprofits get in on the action.
We are tempted to view AI’s powers as primarily in the realm of cost savings and efficiency; however, teamed with or without a human partner, AI can be a digital concierge helping organizations deliver that sought-after wow. The platform has over 35,000 users. Each of those stops are visits to isolated digital islands.
Personalization requires a platform that allows elements to be personalized. The good news is the majority of email marketing platforms allow personalization out of the box. It means having a process and platform that allows you to record those preferences and then action them. Yes, personalization requires data.
Our 2024 Digital Trends Survey reveals that organizations that integrate these elements are better positioned to navigate uncertainty and seize opportunities in an era of transformation. Adopt a Disruption-Ready Mindset: Use data analytics to identify trends and anticipate changes before they happen.
By Lindsey Himphill , Digital Marketing Strategist at MobileCause – a nonprofit technology company that pioneered text-to-donate and also offers an extensive suite of online, mobile, and event fundraising solutions. Recurring donations are the most sustainable source of income for most nonprofit organizations.
This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. 3) Monitor your LinkedIn Analytics. and the best way to learn is to spend an hour or so a month studying your analytics. 4) Experiment with LinkedIn Ads (maybe).
Associations are operating in a time of rapid digital transformation and evolving member expectations, where staying relevant and impactful requires the ability to continuously assess and adjust. Align Strategy with Data Insights: Use analytics to inform your decisions, ensuring your strategy reflects real-time trends and member behaviors.
Note: The purpose of this document is to both outline new Google Analytics 4 (GA4) functionality and develop a set of M+R recommendations. Analytics are an essential tool for digital marketers and there’s a big shift underway as Google Analytics 4 (GA4) is being implemented. Universal Analytics (a.k.a.
The rapid pace of digital transformation, evolving member expectations, and the need for innovative solutions underscore the importance of resilience. Building a Future-Focused Strategy In our survey, 63% of associations recognized the importance of a digital strategy, yet many lack a formalized plan to implement it.
Step 3: Examine Analytics and Collect User Feedback. Tools like Google Analytics help you see basic information such as what pages are most and least popular, how much traffic your site gets on a regular basis, and how much traffic your top priority pages are getting. Who will help with hands-on work? About the Author.
If you don’t already have a robust AI-driven analytics package, you are missing a critical guide for evaluating your own performance and navigating the future. Jumpstart Professional Development In the digital marketplace, the days of mastering a task or job are gone. but to become digital thinkers and strategists.
Our expanding digital options are increasingly paired with the desire for connection. Drift Research Report) Pamper Members Last week, I described the steps involved in adding a chatbot/s to your platforms. Many vendors can install this function on your website or social platforms for under $20 per month.
By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. But, the digital age has ushered in a new era, prompting a shift towards data-driven approaches. AI tools and predictive analytics are new.
Without a doubt, more competition is needed in the search and digital ad space and should Google be ordered to sell its advertising platform, Bing is well-positioned to directly compete with Google — especially since Bing announced the integration of ChatGPT into Bing and Edge in February 2023.
According to the 2024 Digital Fundraising Benchmark Report , new donors acquired online gave 19.4% In this guide, we’ve rounded up top online fundraising platforms to help you make the most of digital fundraising. In this guide, we’ve rounded up top online fundraising platforms to help you make the most of digital fundraising.
Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. There are technology tools that can make information and data analytics accessible to everyone. Data management platforms are constantly improving their user-friendliness, flexibility, and reporting capacity.
In today’s rapidly evolving digital landscape, one of the biggest challenges associations face is ensuring their workforce has the skills necessary to thrive in an age of technology. Digital literacy is now a foundational skill, and the ability to leverage technology will determine the future success of your organization.
Our digital landscape is constantly changing so it’s important to stay up-to-date with the latest digital marketing resources. Social media, email, SEO, digital advertising, analytics, optimization tools like popups, A/B testing, and web design are non-negotiables that should be in every nonprofit’s toolbox.
Step 1: Ensure Proper GA4 Installation GA4 is Google’s newest iteration of the Google Analyticsplatform. Whole Whale’s “Big Guide To GA4” is a one-stop shop for understanding how to install and use the platform. as well as your acquisition channels in one singular location.
Quick Definition Online fundraising is the process of raising donations for a cause, project, or organization through digitalplatforms such as websites, social media apps, and email campaigns. An exception would be digital paid ad campaigns, where expenses run high based on the organization’s ad budget.
By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. It seems cold, analytical, and impenetrable, the opposite of how you operate. As a small nonprofit organizer, you want to do more good work.
By Maria De La Guardia , design director and brand strategist at Bureau for Good , a design agency that helps nonprofits explain why they matter across digital and print media. Race Forward’s digital footprint now includes four main properties, including Colorlines , a daily news site.
One unpleasant experience jumpstarts the leap to another platform, product, or service.” Digital transformation allows organizations to aggregate information across systems. Going 100 percent digital allowed us to get a 360-degree view of our constituents. “Guessing about member preferences is not an option.
Automation, analytics, and all the other digital timesavers should be making their lives easier, right? Why did your digital transformation fail? The digital piece was a success. ” What does it mean to be emotionally intelligent, and how can it improve your ability to utilize digital tools? What went wrong?
As with other deliverability changes , we wanted to explore what this means for our pals in digital fundraising. TL;DR: Digital advertisers might see some turbulence, email fundraisers should be fine. They pass important information to your CRM or analytics tracking system and website. UTMs are specific to Google Analytics.
As we move further into the digital age, associations face unprecedented challenges—and opportunities. the digital revolution that is reshaping industries across the globe. Embrace Digital Transformation At the heart of future-proofing your association is embracing digital transformation.
For years, when nonprofits would publish digital reports with their best stories, they had to point inspired readers to a separate page to make a donation, disrupting the storytelling to fundraising pipeline. We solved this problem with Storyraise , a solution for nonprofits to create digital annual, impact, and donor reports.
Today’s digital world offers tons of channels to share your content, which is great. Start by tagging and classifying content across your association’s digital assets. The need for data visualization in the association industry was a key driver for the creation of our Acumen data analyticsplatform.
Website conversions enable you to determine whether or not you are succeeding in your digital marketing campaign. Some of these actions include sharing a blog post to social media platforms, or buying a product. Sharing contents to social media platforms. At Byte Technology , we build stable, fast, and secure digital experience.
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