Nonprofit Tech for Good

FEBRUARY 2, 2025

Volunteer Recruitment: A QR code displayed on banners at a maker’s market or fundraising event can simplify sign-up for interested people. Analyze Data: Use Google Analytics or a QR code analytics tracking platform (many QR code generators offer this) to track scans and measure campaign success.

Strategy 273

Strategy Nonprofit Fundraising Volunteer 273

Nonprofit Tech for Good

JULY 9, 2023

By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. Universal Analytics (UA) has stopped processing data.

Conversation 264

Conversation Analytics Track Google 264

Forum One

NOVEMBER 11, 2024

When it comes to embracing digital trends and technologies, the nonprofit sector has historically lagged behind other industries. But that all changed in 2020 when the Covid-19 pandemic forced digital onto the front burner. Suddenly, digital transformation wasn’t just an aspirational goal; it was a mission-critical investment.

Digital 104

Digital Time Nonprofit Strategy 104

Nonprofit Tech for Good

APRIL 13, 2025

By Greg Fine a marketing consultant who leverages 30 years of for-profit marketing and advertising experience to help nonprofits create larger-than-life giving campaigns and marketing that connect. At face value, AI appears to be a gift from the fund development and marketing gods. Thats the problem.

Nonprofit 145

Nonprofit Campaign Donor Storytelling 145

Nonprofit Tech for Good

SEPTEMBER 5, 2023

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. Among the innovative tools that have garnered attention is ChatGPT.

Digital 311

Digital Strategy Create Guide 311

sgEngage

NOVEMBER 27, 2024

Quick Definition Online fundraising is the process of raising donations for a cause, project, or organization through digital platforms such as websites, social media apps, and email campaigns. An exception would be digital paid ad campaigns, where expenses run high based on the organization’s ad budget.

Online 98

Online Support Fundraising Digital 98

.orgSource

MARCH 20, 2023

The team is using the new analytics software to plan more effective outreach initiatives. Is it time to put a wrap on digital transformation? Yes, digital transformation depends on hardware and software. Digital transformation involves adopting a vision that continues to expand along with business and market possibilities.

Digital 221

Digital Leadership Process Adopt 221

Nonprofit Tech for Good

JUNE 29, 2021

List compiled by Heather Mansfield , Editor-in-chief of Nonprofit Tech for Good and creator of the 101 Digital Marketing and Fundraising Best Practices for Nonprofits blog and webinar series. Google Analytics :: analytics.google.com. Knowing basic HTML is a must-have skill for online marketers. Websites & Email.

Tools 358

Tools Resource Free Nonprofit 358

.orgSource

JANUARY 22, 2024

Here on earth, empathy, or the ability to stand in someone else’s shoes, is equally valuable, and becoming more precious the further we move into the digital era. Recently, I’ve been writing about the importance of emotional intelligence for associations, particularly in their digital initiatives.

Digital 221

Digital Life Data Skills 221

sgEngage

JULY 3, 2024

However, with the right allocation of resources and effective use of analytics, nonprofits can tap into marketing channels and strategies that offer high returns. To help your nonprofit understand which marketing metrics matter and why, this guide will explore four basic advertising key performance indicators.

Metrics 117

Metrics Analytics Marketing Nonprofit 117

Nonprofit Tech for Good

SEPTEMBER 6, 2022

Provided you set aside the time to explore and experiment, your nonprofit can use the free or low-cost tools and resources listed below to significantly improve your digital marketing and fundraising campaigns. Google Analytics :: analytics.google.com. Ideal for small nonprofits with limited funds for digital marketing.

Tools 351

Tools Resource Free Nonprofit 351

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . Dear Charity Clairity, We have some high-tech folks on our board, and some think we’re not doing enough digitally. The road to digital analytics maturity.

Analytics 130

Analytics Digital Tools Nonprofit 130

Nonprofit Tech for Good

OCTOBER 17, 2023

In our current digital landscape, having a strong social media presence is essential for nonprofit organizations. Step 2: Utilize Influencer Marketing Influencer marketing wields substantial power, especially when harnessed by nonprofits with a clear mission. Ever considered Influencer Marketing for your nonprofit?

Social Media 336

Social Media Media Social Influence 336

Bloomerang

DECEMBER 12, 2024

Email marketing for nonprofits is a powerful tool that can do much more for your brand than just raising awareness. Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission.

email 92

email Marketing Guide Nonprofit 92

Association Analytics

OCTOBER 7, 2024

The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.

Content 169

Content Marketing Strategy Data 169

.orgSource

FEBRUARY 6, 2023

Marketers are becoming aware of the important links between experience, persuasion, and the bottom line. Customer experience is marketing played as a long game. Digital transformation allows organizations to aggregate information across systems. Going 100 percent digital allowed us to get a 360-degree view of our constituents.

Experiment 44

Experiment Marketing Game Gartner 44

NonProfit PRO

AUGUST 22, 2023

In the ever-evolving digital landscape, online fundraising has become a powerful tool for nonprofits and charitable organizations to raise funds, connect with donors, and make a significant impact. Here are some tips and strategies for engaging donors in the digital age, and how to maximize online fundraising success.

Donor 246

Donor Digital Tips Online 246

Whole Whale

SEPTEMBER 12, 2024

Our digital landscape is constantly changing so it’s important to stay up-to-date with the latest digital marketing resources. Social media, email, SEO, digital advertising, analytics, optimization tools like popups, A/B testing, and web design are non-negotiables that should be in every nonprofit’s toolbox.

Resource 98

Resource Digital Marketing Nonprofit 98

Whole Whale

DECEMBER 19, 2024

In digital marketing, there’s a dangerous myth that’s costing organizations millions in misallocated resources. Yet this is exactly what happens in digital marketing when we give all the credit to the last-click before conversion. Traditional analytics might attribute the entire value to that ad.

Metrics 52

Metrics Marketing Social Media Analytics 52

Nucleus

OCTOBER 28, 2020

We are in a ‘once in a digital era’ moment. If you look at the digital era, it has been going on since the 50’s. The gap between digital leaders and laggards is widening – back in 2019, we published a study that measured companies by technology breath, depth, leadership and culture. In an interview on Oct.

Analytics 130

Analytics Associations Digital Industry 130

.orgSource

OCTOBER 3, 2024

From cutting-edge AI applications to member-focused strategies, the event was packed with insights on how associations can stay ahead in an increasingly digital world. Digital Transformation: The event emphasized the need for associations to embrace digital strategies, ensuring they remain competitive in this rapidly evolving landscape.

Associations 221

Associations Digital Director Strategy 221

TechCrunch

DECEMBER 24, 2021

This week, Bill Taranto, president of Merck’s Global Health Innovation Fund, wrote a TechCrunch+ article that explored six digital health trends his corporate VC fund is tracking as we enter 2022. The growing power of digital healthcare: 6 trends to watch in 2022. Kate Adams, SVP of marketing, Validity. yourprotagonist.

Trend 111

Trend Marketing Digital Las Vegas 111

Whole Whale

MARCH 18, 2025

Meanwhile, botsboth helpful and harmfulnow dominate web traffic, marking a fundamental shift in digital strategy. Digital Information World: Analysis summarizing Imperva data on bot traffic and industry breakdowns ( Digital Information World ) We’ve Been Here Before (Sort Of) Remember when mobile overtook desktop?

Web 52

Web Digital Strategy Analytics 52

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. 3) Monitor your LinkedIn Analytics. and the best way to learn is to spend an hour or so a month studying your analytics. 4) Experiment with LinkedIn Ads (maybe).

Linkedin 363

Linkedin Practice Nonprofit Social Media 363

Tableau

OCTOBER 8, 2021

It's more important than ever in this all digital, work from anywhere world for organizations to use data to make informed decisions. Data is stuck in siloes, infrastructure can’t scale to meet growing data needs, and analytics is still too hard for most people to use. However, most organizations struggle to become data driven.

Analytics 138

Analytics Google Service Government 138

Nonprofit Tech for Good

MAY 14, 2023

Bing ‘s market share compared to Google Search is small, but that could change in the near future. A lawsuit against Google is moving through the federal courts alleging that Google has monopolized the online advertising market by acquiring its competitors and forcing businesses and nonprofits to use its products and services.

Tools 274

Tools Nonprofit Grant Websites 274

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. 8) Get to know your Twitter Analytics Dashboard. Twitter Analytics offers extensive insight into your Twitter activity. Twitter is not for every nonprofit.

Twitter 360

Twitter Practice Nonprofit Social Media 360

Fast Company Tech

MARCH 18, 2025

Uptown Funk was blaring on digital music outlets, Snapchat filters were laid over every selfie, and hoverboards were all the rage. Just like marketing leaders had to establish their digital campaigns values, HR pros now need to demonstrate how their tech-forward people programs drive business results. The good news?

ROI 83

ROI Channel Measure Results 83

Nonprofit Tech for Good

JANUARY 13, 2020

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. You did it: your donation appeal was a success.

Donation 343

Donation Action Donor Social Media 343

.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. Our expanding digital options are increasingly paired with the desire for connection. Our expanding digital options are increasingly paired with the desire for connection. These statistics highlight the value and impact of conversational marketing.

Las Vegas 251

Las Vegas Conversation Cancer Interaction 251

Tableau

JUNE 6, 2022

Product Marketing Manager, Embedded Analytics, Tableau. Embedding analytics is a way we can help our customers make smarter decisions and achieve greater success. When creating an embedded analytics offering, the biggest decision is whether to build an in-house solution or purchase a turnkey solution. Clayron “Cj” Pace.

Analytics 118

Analytics Build Data Accessibility 118

Nonprofit Tech for Good

NOVEMBER 3, 2023

By Joe Frye , Account Group Director, Nonprofit and Cause at Town Hall Agency – a full-service marketing & advertising agency built to serve organizations that do good, shape futures, and make the world a better place. This is one of the key reasons that more than 60% of nonprofits already use personalization in their email marketing.

email 328

email Personal Strategy Nonprofit 328

DNL OmniMedia

FEBRUARY 3, 2025

Marketing is essential to nonprofit success. However, too many nonprofits waste time, money, and resources conducting outreach without a cohesive marketing strategy. One of the best ways to design or refine your strategy in an efficient and effective way is to leverage nonprofit marketing consulting.

Consultant 52

Consultant Marketing Nonprofit Social Media 52

Nonprofit Tech for Good

APRIL 13, 2018

The analytics tools will also evaluate your posts to deduce the best possible times to share your content. The buttons are fully customizable and provides social share counts and analytics. Creative Market :: creativemarket.com. Create Market is an online marketplace of graphics design assets. Social Media.

Mobile 275

Mobile Tools Online Free 275

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. We understand how marketing and technology go hand-in-hand, and throughout this guide, we will focus on how to apply nonprofit marketing best practices using your organizations technology.

Marketing 52

Marketing Guide Nonprofit Social Media 52

.orgSource

OCTOBER 31, 2023

Leadership, or how to navigate fast-moving digital markets and we’ll be sharing what we learned. She developed digital learning programs that can be repeated, monetized, and are guaranteed to engage. A contemporary look can be fast-to-market and meet all of the essential needs. We wrote two books on Association 4.0

Sponsor 275

Sponsor Associations Director Retention 275

Nonprofit Tech for Good

DECEMBER 13, 2021

Step 3: Examine Analytics and Collect User Feedback. Tools like Google Analytics help you see basic information such as what pages are most and least popular, how much traffic your site gets on a regular basis, and how much traffic your top priority pages are getting. Who will help with hands-on work? About the Author.

Websites 317

Websites Analytics Nonprofit Project 317