.orgSource

FEBRUARY 11, 2025

While the future can feel uncertain, one thing is clear: associations that take a proactive approach to digital transformation will be better equipped to adapt, grow, and succeed. orgSource Digital Trends Survey highlights the essential strategies associations need to thrive in the coming years. Our recent.

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Association Analytics

OCTOBER 5, 2021

The post Building a Digital Ecosystem Around Your AMS – 10/21/21 appeared first on Association Analytics.

Digital 282

Digital Build Analytics Associations 282

.orgSource

APRIL 1, 2025

The rapid pace of digital transformation, changing member expectations, and economic uncertainty require associations to rethink their business models and adapt to new realities. Embrace Digital Transformation What We Learned Technology is no longer just a toolit must be embedded into an associations core strategy.

Associations 221

Associations Case Study Leadership Studies 221

.orgSource

DECEMBER 17, 2024

For associations, leveraging AI is not merely advantageousits essential for remaining relevant in todays fast-evolving digital landscape. For associations, AI acts like a digital brain that can understand and respond to each member’s unique needs and interests. This ensures that offerings align with their evolving preferences.

Personal 221

Personal Associations Retention Analytics 221

Byte Technology

JUNE 17, 2021

For online marketers, there is customer behavior digital tracking. What You Need To Know About Digital Tracking. Why does Digital Tracking matter? Via digital tracking, you get full clarity on your efforts. For example, having a different number and separate line for only digital inquiries and websites.

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Track Digital Module Websites 246

Nonprofit Tech for Good

FEBRUARY 2, 2025

Analyze Data: Use Google Analytics or a QR code analytics tracking platform (many QR code generators offer this) to track scans and measure campaign success. Clear Calls to Action: Use concise prompts like “Scan to Donate” or “Join our Volunteer Team.”

Strategy 288

Strategy Nonprofit Fundraising Volunteer 288

Nonprofit Tech for Good

JULY 9, 2023

By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. Universal Analytics (UA) has stopped processing data.

Conversation 265

Conversation Analytics Track Google 265

.orgSource

JANUARY 21, 2025

In todays fast-paced, digital-first world, associations need a clear roadmap to navigate disruption, adapt to member expectations, and drive impactful, sustainable growth. As associations tackle challenges like digital transformation and evolving member needs, knowing where to start can be daunting.

Create 221

Create Associations Metrics Culture 221

Forum One

NOVEMBER 11, 2024

When it comes to embracing digital trends and technologies, the nonprofit sector has historically lagged behind other industries. But that all changed in 2020 when the Covid-19 pandemic forced digital onto the front burner. Suddenly, digital transformation wasn’t just an aspirational goal; it was a mission-critical investment.

Digital 104

Digital Time Nonprofit Strategy 104

Nonprofit Tech for Good

FEBRUARY 23, 2025

By Rob Leighton , Executive Director at iMission a full-service digital-first marketing agency working exclusively with nonprofits and social sector organizations. About the Sponsor iMission is a full-service digital-first marketing agency working exclusively with nonprofits, public sector organizations, and schools. Get started !

Personal 300

Personal Fundraising Nonprofit Donor 300

Nonprofit Tech for Good

SEPTEMBER 5, 2023

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. Among the innovative tools that have garnered attention is ChatGPT.

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Digital Strategy Create Guide 313

Nonprofit Tech for Good

APRIL 13, 2025

Think of tools like spam filters, donor segmentation algorithms, or predictive analytics that forecast campaign performance systems that excel at recognizing patterns in existing data. Generative AI is like a ginormous digital Encyclopedia Britannica that compiles the internets knowledge base and immediately plops it on a screen.

Nonprofit 223

Nonprofit Campaign Donor Storytelling 223

.orgSource

MARCH 25, 2025

Used predictive analytics to anticipate shifts in government regulations. For more real-world case studies on how associations are adapting to digital transformation, governance modernization, and industry disruption , check out Association 4.0: By adopting Association 4.0 Positioning for Success in an Era of Disruption.

Build 221

Build Advocacy Associations Leadership 221

Nonprofit Tech for Good

JUNE 24, 2021

The key to building a digital strategy that works is DATA. Did you scroll through content on Instagram today? Or maybe watch a live video on Facebook? Ever wonder what made you pause on that post, hit like to engage, or donate?

Social Media 357

Social Media Media Social Donor 357

sgEngage

NOVEMBER 27, 2024

Quick Definition Online fundraising is the process of raising donations for a cause, project, or organization through digital platforms such as websites, social media apps, and email campaigns. An exception would be digital paid ad campaigns, where expenses run high based on the organization’s ad budget.

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Online Fundraising Support Digital 98

.orgSource

MARCH 20, 2023

The team is using the new analytics software to plan more effective outreach initiatives. Is it time to put a wrap on digital transformation? Yes, digital transformation depends on hardware and software. Digital transformation involves adopting a vision that continues to expand along with business and market possibilities.

Digital 221

Digital Leadership Process Adopt 221

.orgSource

JANUARY 22, 2024

Here on earth, empathy, or the ability to stand in someone else’s shoes, is equally valuable, and becoming more precious the further we move into the digital era. Recently, I’ve been writing about the importance of emotional intelligence for associations, particularly in their digital initiatives. What platforms are they using?

Digital 221

Digital Life Data Skills 221

Association Analytics

SEPTEMBER 13, 2023

By harnessing the power of learning analytics, decision-makers can gain valuable insights into learner behavior, course effectiveness, and overall program success. Let’s dive into how learning analytics can drive engagement, improve course completion rates, identify gaps in learning programs, and optimize the learning experience.

Analytics 169

Analytics Education Program Impact 169

NonProfit PRO

AUGUST 22, 2023

In the ever-evolving digital landscape, online fundraising has become a powerful tool for nonprofits and charitable organizations to raise funds, connect with donors, and make a significant impact. Here are some tips and strategies for engaging donors in the digital age, and how to maximize online fundraising success.

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Donor Digital Tips Online 246

Nonprofit Tech for Good

JUNE 29, 2021

List compiled by Heather Mansfield , Editor-in-chief of Nonprofit Tech for Good and creator of the 101 Digital Marketing and Fundraising Best Practices for Nonprofits blog and webinar series. Google Analytics :: analytics.google.com. The service provides analytics and easy integration with multiple third-party tools.

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Tools Resource Free Nonprofit 359

Nonprofit Tech for Good

OCTOBER 17, 2023

In our current digital landscape, having a strong social media presence is essential for nonprofit organizations. Incorporating trackable links to your organization’s website through social media analytics platforms is another essential practice. In influencer campaigns, measure reach and impressions.

Social Media 336

Social Media Media Social Influence 336

NonProfit PRO

MARCH 22, 2022

This new partnership will help nonprofits leverage predictive analytics to drive more participants to their auction. AI is taking the world by storm, and ZGIVE, in partnership with boodleAI, is on a mission to help nonprofits get in on the action.

Digital 189

Digital Nonprofit Analytics Action 189

Nonprofit Tech for Good

SEPTEMBER 6, 2022

Provided you set aside the time to explore and experiment, your nonprofit can use the free or low-cost tools and resources listed below to significantly improve your digital marketing and fundraising campaigns. Google Analytics :: analytics.google.com. Knowing basic HTML is a must-have skill for digital marketers and fundraisers.

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Tools Resource Free Nonprofit 352

NonProfit PRO

SEPTEMBER 6, 2023

Backed by cutting-edge technologies, nonprofits have the chance to rewrite the rulebook on engagement, cultivate communities driven by empathy and create transparent ecosystems that demonstrate the true impact of their work. Here are some ways to catapult toward your goals with some contemporary technologies.

Nonprofit 289

Nonprofit Digital Demonstration Goal 289

Tableau

OCTOBER 8, 2021

It's more important than ever in this all digital, work from anywhere world for organizations to use data to make informed decisions. Data is stuck in siloes, infrastructure can’t scale to meet growing data needs, and analytics is still too hard for most people to use. However, most organizations struggle to become data driven.

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Analytics Google Service Government 138

sgEngage

JULY 3, 2024

However, with the right allocation of resources and effective use of analytics, nonprofits can tap into marketing channels and strategies that offer high returns. Keep in mind that you can only track impressions—and many of these metrics—for digital marketing. Find your click-through rate by using analytics tools to track clicks.

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Metrics Analytics Marketing Nonprofit 117

.orgSource

OCTOBER 3, 2024

From cutting-edge AI applications to member-focused strategies, the event was packed with insights on how associations can stay ahead in an increasingly digital world. Digital Transformation: The event emphasized the need for associations to embrace digital strategies, ensuring they remain competitive in this rapidly evolving landscape.

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Associations Digital Director Strategy 221

NonProfit PRO

MARCH 30, 2022

Classy is announcing a number of new product launches for its nonprofit customers. These new initiatives are part of Classy's continued efforts to create the most innovative fundraising technology while constantly improving the donor experience.

Tools 246

Tools Digital Nonprofit Donor 246

Tableau

JUNE 6, 2022

Product Marketing Manager, Embedded Analytics, Tableau. Embedding analytics is a way we can help our customers make smarter decisions and achieve greater success. When creating an embedded analytics offering, the biggest decision is whether to build an in-house solution or purchase a turnkey solution. Clayron “Cj” Pace.

Analytics 118

Analytics Build Data Accessibility 118

Whole Whale

MARCH 18, 2025

Meanwhile, botsboth helpful and harmfulnow dominate web traffic, marking a fundamental shift in digital strategy. Digital Information World: Analysis summarizing Imperva data on bot traffic and industry breakdowns ( Digital Information World ) We’ve Been Here Before (Sort Of) Remember when mobile overtook desktop?

Web 52

Web Digital Strategy Analytics 52

Nonprofit Tech for Good

OCTOBER 22, 2020

Consider these options when thinking about how to acquire donors for our nonprofit organization: 1) Use Google Analytics to determine how many visitors you have to your website. The question is, do most fundraisers know their website analytics ? You may just be surprised at how many uncaptured leads that you have.

Social Media 354

Social Media Donor Social Media 354

Bloomerang

MAY 22, 2024

For years, when nonprofits would publish digital reports with their best stories, they had to point inspired readers to a separate page to make a donation, disrupting the storytelling to fundraising pipeline. We solved this problem with Storyraise , a solution for nonprofits to create digital annual, impact, and donor reports.

Storytelling 105

Storytelling Digital Donation Audience 105

TechCrunch

DECEMBER 20, 2021

4 strategies for building a digital health unicorn. The digital healthcare revolution has already begun, and it will gain further momentum in 2022 as providers and patients look for new and better ways to improve care. Digital therapeutics will rewrite the future of healthcare. More posts by this contributor.

Digital 136

Digital Trend Interaction Virtual 136

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. 3) Monitor your LinkedIn Analytics. and the best way to learn is to spend an hour or so a month studying your analytics. 4) Experiment with LinkedIn Ads (maybe).

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Linkedin Practice Nonprofit Social Media 363

Nonprofit Tech for Good

DECEMBER 13, 2021

Step 3: Examine Analytics and Collect User Feedback. Tools like Google Analytics help you see basic information such as what pages are most and least popular, how much traffic your site gets on a regular basis, and how much traffic your top priority pages are getting. Who will help with hands-on work? About the Author.

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Websites Analytics Nonprofit Project 318

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. 8) Get to know your Twitter Analytics Dashboard. Twitter Analytics offers extensive insight into your Twitter activity. Twitter is not for every nonprofit.

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Twitter Practice Nonprofit Social Media 362

sgEngage

JANUARY 23, 2025

While this funding can significantly amplify an organizations digital presence, it comes with specific guidelines: Ads must target text-based search campaigns. An example would be using Google Analytics to track donations or sign-ups and adjust targeting to focus on effective audiences.

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Grant Impact Google Nonprofit 101