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Three Warning Signs Your Association Isn’t Keeping Up with Technology 

.orgSource

Our recent.orgSource Digital Trends Survey reveals several key gaps in how associations are currently using technology to meet member needs and adapt to industry shifts. Limited Use of Data and Analytics In an increasingly data-driven world, the ability to gather, analyze, and act on data is a key differentiator.

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Why Data SHOULD Drive Your Strategy

Association Analytics

Which way are enrollments that certification you offer trending? What about membership, how has it grown or changed or shifted demographically (or even geographically) in the last five years, and what could that mean? Where should you have your next conference, how far are people willing to travel?

Data 169
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The NonProfit Voice Ep 65: Discover Giving Trends by Analyzing Your Donor Data

NonProfit PRO

They explore how nonprofits should analyze data and trends in giving, as well as exploring a nonprofit's donor segments and demographics in order to better engage donors.

Voice 246
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Level Up Your Marketing with Analytics

Association Analytics

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Let’s use email as an example.

Analytics 169
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4 Ways to Expand the Value of Your AMS with Analytics

Association Analytics

Your AMS focuses more on current and past data, however with analytics, you can use this data, and data from your other source systems, to be more forward-thinking. Who are the community influencers on trending topics? What are real-time trends and demographics of our meeting registrants? Why analytics?

Analytics 169
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Digital Evolution—Three Trends to Watch

.orgSource

Understanding trends before they become essentials is key to staying on track. Or to create FAQs for each of your platforms based on trending inquiries. Other areas where AI can make an impact are: Meetings and Events—Use predictive analytics to identify which venues will generate the highest number of registrations.

Trend 221
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Strategies For Connecting With Younger Donors

Bloomerang

Millennials and Gen Z are both nuanced demographics. Thinking that TikTok dances or other superficial trends will sway them is too simplistic an approach and does them a disservice. There are various areas to dig deeper into, but some things worth exploring about these demographics include the following.

Donor 111