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Level Up Your Marketing with Analytics

Association Analytics

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Let’s use email as an example.

Analytics 169
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Digital Evolution—Three Trends to Watch

.orgSource

Understanding trends before they become essentials is key to staying on track. Or to create FAQs for each of your platforms based on trending inquiries. Other areas where AI can make an impact are: Meetings and Events—Use predictive analytics to identify which venues will generate the highest number of registrations.

Trend 221
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4 Ways to Expand the Value of Your AMS with Analytics

Association Analytics

Your AMS focuses more on current and past data, however with analytics, you can use this data, and data from your other source systems, to be more forward-thinking. Who are the community influencers on trending topics? What are real-time trends and demographics of our meeting registrants? Why analytics?

Analytics 169
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The Power of Learning Analytics: Maximizing the Impact of Your Education Programs

Association Analytics

By harnessing the power of learning analytics, decision-makers can gain valuable insights into learner behavior, course effectiveness, and overall program success. Let’s dive into how learning analytics can drive engagement, improve course completion rates, identify gaps in learning programs, and optimize the learning experience.

Analytics 169
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The NonProfit Voice Ep 65: Discover Giving Trends by Analyzing Your Donor Data

NonProfit PRO

They explore how nonprofits should analyze data and trends in giving, as well as exploring a nonprofit's donor segments and demographics in order to better engage donors.

Voice 246
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Harnessing the Power of AI: Why Associations Need Strong Data Governance to Thrive

.orgSource

Whether it’s member demographics, event participation history, or engagement metrics, data feeds AI’s ability to learn and evolve. Predict trends and opportunities based on historical data. Predict trends and opportunities based on historical data. But predictive analytics is only as good as the data it’s based on.

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Essential Steps for Tracking and Reporting Association KPIs

Association Analytics

Effective dashboards use simple, meaningful visuals like line charts and bar charts to highlight trends and performance. Use Trends and Conditional Formatting: Static numbers are less informative without context. Use Trends and Conditional Formatting: Static numbers are less informative without context.

Track 169