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Why Data SHOULD Drive Your Strategy

Association Analytics

Actions Speak Loudest… I have talked with many membership professionals who have all but eliminated surveys from their efforts to track member sentiment. People who answer the surveys are merely the people who like taking surveys, or else have some kind of axe to grind. Their reasoning? But doing it correctly is important.

Data 169
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Three Warning Signs Your Association Isn’t Keeping Up with Technology 

.orgSource

Our recent.orgSource Digital Trends Survey reveals several key gaps in how associations are currently using technology to meet member needs and adapt to industry shifts. Limited Use of Data and Analytics In an increasingly data-driven world, the ability to gather, analyze, and act on data is a key differentiator.

professionals

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The Power of Learning Analytics: Maximizing the Impact of Your Education Programs

Association Analytics

By harnessing the power of learning analytics, decision-makers can gain valuable insights into learner behavior, course effectiveness, and overall program success. Let’s dive into how learning analytics can drive engagement, improve course completion rates, identify gaps in learning programs, and optimize the learning experience.

Analytics 169
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Strategies For Connecting With Younger Donors

Bloomerang

Millennials and Gen Z are both nuanced demographics. There are various areas to dig deeper into, but some things worth exploring about these demographics include the following. You can use data analytics platforms to segment your target demographics into personas, allowing you to tailor general outreach to be more relevant.

Donor 109
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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

Go beyond viewing traditional demographic segments like young professionals or length of membership and dig deep into behavioral segmentation like members who have never attended an in-person event. You can do this by sending them surveys or asking at your events. Customer segmentation is another helpful approach to consider.

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How Successful Nonprofits Invest, and Reinvest, in their Online Presence

Nonprofit Tech for Good

Have there been demographic, economic, or policy changes that affect your messages and offerings? Do you use analytics, surveys, testing, interviews? The environment is always changing. Successful organizations carry out a periodic environmental scan as part of their strategic communications efforts.

Online 259
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8 Tips for GivingTuesday Social Media Posts

CauseVox

You can use tools like surveys, interviews, or data analytics to understand this (more on that below). Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences.